Why You Can't Afford Beef But Someone Else Just Bought Three

Shane Hewitt and The Nightshift · Feb 6, 2026 · 9m

You're at the grocery store with your phone out, checking beef prices per kilo. Ground beef is up 25%. Most cuts are up over 30%. You're doing the math, comparing apps, strategizing. The person beside you tosses a roast in their cart without looking. They're not checking anything. That's the problem and the explanation all at once.

Canada exports 90% of its fish because it's seen as premium. We import 90% of what we eat. Same pattern with beef: premium cuts go to China while Canadians buy less or switch to pork. Prices won't drop until mid-2027 because demand remains strong enough. The middle…