Latest / NEXT with John Koetsier
Advertising after identity: IBM on AI, marketing, and privacy
The history of advertising recently has been one of identity ... specifically, knowing identity across sites and apps.
That’s changing: the third-party cookie is dying, Apple’s identifier for advertisers is going opt-in, and Google's GAID might as well. What does that mean for the future of advertising? And … what does it mean for the ad-supported services we’ve all come to enjoy?
In this episode of TechFirst with John Koetsier, we chat with Sheri Bachstein, Global Head of Watson Advertising and The Weather Company.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.