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Eight Years of Outbound, Then They Booked Themselves: Why Marketing Attribution Drives Us Crazy
Accountants like things that balance. Marketing attribution does not balance.Mike and Matt get into the thing they've been chasing for about three years: figuring out whether the money they spend on marketing is actually working. Between outbound sales, content, events, local networking, paid ads, and two brands to support, the path from first touch to signed client is anything but a straight line. And when a restaurant group their sales team chased for eight years finally books a meeting straight from the website, the question gets even harder. Which of the 500 touches made the difference?In…
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