Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
Why Video Marketers Should Test Vertical Video First
In this episode of Video Marketing with Fexingo, Lucas and Luna explore why vertical video — shot on a smartphone in portrait mode — delivers better engagement and conversion rates than traditional horizontal video for most marketing objectives. They break down a real-world case: a mid-size DTC brand that switched its primary content format from 16:9 YouTube videos to 9:16 Instagram Reels and TikTok clips, seeing a 40% lift in click-through rate and a 25% reduction in cost per acquisition over three months. Lucas explains the psychology of mobile-first viewing: vertical video fills the…
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