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Episode 9: Inside the TPI: Why some businesses make technology work and others don’t
Why do some businesses seem to get more value from technology than others?
It’s a question that goes beyond budgets, sectors, or the latest AI tools, and it’s exactly what Babble set out to answer through the Technology Performance Index (TPI): an independent study of 1,000 UK SMB leaders.
In this episode, Lynn is joined by Mark O'Dell and Jeremy Langley to unpack the findings, revealing three distinct groups of technology adoption: Tech Vanguards, Emerging Adopters, and Tech Bystanders.
The conversation explores what separates these groups, why some organisations consistently turn technology…
The skinny
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