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If You Want to Be Profound, Be Simple · The Daily Writer

• 0:07
  SPEAKER_00: Welcome to the Daily Writer, where we share a lesson each day to help you cultivate the habits for creative success.
• 0:14
  SPEAKER_00: These lessons are inspired by great artists, authors, and thinkers, both past and present.
• 0:20
  SPEAKER_00: For more, you can visit us at dailywriterlife.com.
• 0:28
  SPEAKER_00: One of the most popular TV sitcoms in recent years was the Big Bang Theory.
• 0:33
  SPEAKER_00: Chances are pretty high that you've either seen it or you know about it.
• 0:37
  SPEAKER_00: But just in case you haven't, the Big Bang Theory focuses on a group of friends, several of whom are engineers or physicists.
• 0:44
  SPEAKER_00: Many of the show's storylines and much of its humor comes from Sheldon Cooper, who spends a lot of time and energy on the show trying to prove how smart he is.
• 0:54
  SPEAKER_00: But it's not just sitcom characters who want to appear smart.
• 0:57
  SPEAKER_00: Every single one of us wants to be respected and admired for our skills and knowledge.
• 1:02
  SPEAKER_00: If we're not careful in our writing and communication, we can wind up just like Sheldon, constantly trying to prove that we're just a little bit superior to everybody else.
• 1:12
  SPEAKER_00: We would do well to follow the timeless example of Mr.
• 1:15
  SPEAKER_00: Rogers, who said Deep and simple is far more essential than shallow and complex.
• 1:22
  SPEAKER_00: But how do we follow this in our writing?
• 1:25
  SPEAKER_00: Well, here are three simple suggestions.
• 1:28
  SPEAKER_00: First, use short words and sentences.
• 1:31
  SPEAKER_00: There's no value in just being complicated for the sake of being complicated.
• 1:35
  SPEAKER_00: Second, remember that your writing is all about serving people.
• 1:39
  SPEAKER_00: We aren't writing to prove that we're smart or accomplished.
• 1:42
  SPEAKER_00: We're writing to serve others.
• 1:45
  SPEAKER_00: And third, keep in mind the old saying, people don't care how much you know until they know how much you care.
• 1:52
  SPEAKER_00: The cold hard truth is that people don't really care how smart you are.
• 1:56
  SPEAKER_00: They just want to know if you can help them.
• 1:59
  SPEAKER_00: Intelligence is not a sign of impact.
• 2:01
  SPEAKER_00: Just because you have a fancy title or a bunch of letters behind your name, it doesn't necessarily mean you're influencing anybody.
• 2:08
  SPEAKER_00: Likewise, there are plenty of people without titles or degrees who have lots of influence because they keep things deep and simple.
• 2:17
  SPEAKER_00: Mr.
• 2:17
  SPEAKER_00: Rogers had both.
• 2:19
  SPEAKER_00: Many people didn't know he was a Presbyterian minister who also received over 40 honorary degrees and awards.
• 2:26
  SPEAKER_00: In addition, he was awarded the Presidential Medal of Freedom and a Lifetime Achievement Emmy.
• 2:32
  SPEAKER_00: Despite those outward accomplishments, Mr.
• 2:34
  SPEAKER_00: Rogers was able to communicate simple truths in a way that captivated children for decades.
• 2:40
  SPEAKER_00: If you can speak simple truth in a way that people understand, then you can truly say Bazinga.
• 2:46
  SPEAKER_00: Thanks so much for listening to the Daily Rider Podcast.
• 2:49
  SPEAKER_00: We really appreciate your support and hope you enjoyed this episode.
• 2:53
  SPEAKER_00: You can find more at DailyWriterLife.com