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S2 Ep1849: FRUGAL FRIENDS Jen Smith & Jill Sirianni: How Marketing Manipulates You to Spend Money You Don't Have
In E566, Frugal Friends hosts Jen Smith & Jill Sirianni talk about "How Marketing Manipulates You to Spend Money You Don't Have." Social media made you buy that thing. And yes, it was on purpose. Today’s episode breaks down exactly how marketing psychology manipulates you and how companies use emotion, identity, and guilt to encourage you to buy things you don’t need with money you don’t have.Parasocial Intimacy Among the emotional strategies marketers use, Jen highlights parasocial intimacy. This occurs when influencers share highly emotional or “vulnerable” experiences like crying on…
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