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Wayfair
The year is 2002. A new millennium, a digital dawn. Yet, beyond books and CDs, the online world felt like uncharted territory. Especially for something as tangible, as personal, as home goods. Imagine the apprehension: a sofa, a dining table, purchased sight unseen, sailing through the digital ether. A vast, fragmented market, ripe for disruption, yet stubbornly resistant to the click and cart.The digital landscape of the early 2000s was a wild frontier, largely dominated by titans like Amazon and eBay, their virtual shelves laden with electronics and media. But step into the realm of home…
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