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Latest / Banking Transformed with Jim Marous

Winning The Attention War That's Reshaping Banking

Your bank might be winning the battle for the transaction. It is losing the attention war for the customer.

Live from Fintech Meetup in Las Vegas, host Jim Marous is joined by Alex Johnson (Fintech Takes) and Mary Wisniewski (Cornerstone) to unpack the most critical shift in retail banking today: the move from a utility-based model to an attention-based economy.

Traditional institutions are relying on customer inertia. Fintech leaders like NuBank are hiring out of TikTok to capture daily engagement. This episode explores how banks can fight back by using their data and modern infrastructure…

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