90. Selling $10,000 Landscape Lighting Jobs Without Competing on Price | Ryan Lee
💡 Why do some outdoor service businesses consistently close high ticket lawn care and landscaping projects while others are stuck competing on price? In this episode, Ryan Lee breaks down how he built and scaled a landscape lighting business by selling value instead of discounts. We dive into positioning, choosing the right clients, building systems, and the mindset shifts that help lawn care and landscaping owners close premium jobs, avoid burnout, and grow a business that does not depend on constant owner involvement.
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The skinny
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