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Exploring the Challenges of Generative AI on Public Sector Communication in Europe — Lovari & De Rosa (2025)

This study investigates how emerging digital technologies, particularly generative AI tools, are transforming public sector communication in Europe, highlighting the profound intersection between public organizations, AI, and human interactions. In particular, it explores the opportunities and risks that public sector communicators face as they deal with and integrate digital platforms and AI‐driven tools into their strategies and practices in a contemporary scenario characterized by the spread of disinformation and a growing distrust toward institutions. The article gathers insights from…

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