From Real Estate Journalist to BCO Chief Executive, and Why Honest Storytelling Matters | Built to Perform Sam McClary
Sam McClary spent around 20 years as a real estate journalist before becoming Chief Executive of the British Council for Offices (BCO). In conversation with James Hallworth, she describes what changed when she moved from reporting on the industry to being part of it: seeing what goes into a headline rent, and finding a community more open about its failures than she expected. The episode covers the lost middle and social mobility, why the sector needs to tell its own story more honestly, leading with vulnerability, the case for real estate's slower pace, and why the operation of a building…
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