Season 5: Episode 8 – Hear from Attila Szabo, Managing Director, Ford of Poland

The Experience Perspective: An Ipsos Podcast · Oct 7, 2022 · 35m

We are delighted to welcome Attila Szabo, who is Managing Director at Ford of Poland, leading the national sales company. We’re also joined by Annamária Földes, who leads our Ipsos Customer Experience and Channel Performance business in Hungary. Attila speaks to us about Ford’s electric future and what that means for the future Ford Customer Experience, including the opportunities afforded by the electric CX journey to further strengthen the customer relationship. He describes some of the learnings from the pandemic and those new digital, and subsequently phygital, touchpoints which were…