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EP. 232 Moving From Sales Manager to Sales Catalyst PT. 4 Coaching

In part four of our series, Moving from Sales Manager to Sales Catalyst, we dive into the pivotal role of coaching in transforming teams and organizations. Tom and Tab break down why coaching is more than just a conversation; it’s about developing capabilities, driving performance, and creating lasting change.

From structured frameworks and observation techniques to the power of practice and the growing role of AI coaches, this episode covers:

Why coaching is the hardest (and most important) part of leadership

The three elements of effective coaching: Diagnose, Align, and Develop

How…

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