Latest / The Foundr Podcast with Nathan Chan
648: (Solo) Why the Best Brands Create Moments, Not Just Products
The brands that win don't just deliver products. They create moments. And once you see this pattern, you start noticing it everywhere.
I recently came across a concept from one of our course instructors, Camille Moore, called the overflow effect. It's simple but incredibly powerful, and it highlights a key truth about building brands in 2026: most e-commerce founders focus heavily on the product, the price, the ads, and the website all important but they overlook the experience. More specifically, the surprise and delight of how you make people feel.
In this episode, I break down why this…
The skinny
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