Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / Fave Hits: 6 Quick Questions with Olivia Alexander, Founder of Kush Queen (Part 2)
Transcript
- 0:00Welcome back. Here are the six quick questions. Question number one is what's your why? Why do you do what you do?
- 0:17I do what I do because I love cannabis, the plant and the people that use the product. And it's brought so much healing into my life. We didn't really get into my mental health story, but I've been diagnosed bipolar since I was 22. I come from a family with a lot of genetic mental illness.
- 0:34And the products truly aren't just my business. They are my salvation. They are my healing. And they put my self-care first. And I really believe that when you care for yourself, you can actually go out and care for your community and be your best self and then change the world. So that's my why. Amazing. Question number two is, what's been the number one marketing moment that made the business pop?
- 1:04Definitely the canicure. The canicure was our big viral moment. It was unlike anything I've ever experienced before. From like being on the local news, you know, people are like, were you on the news? And I'm like, yeah, it's weird. It was wild. And I cherish that time in my heart. And I don't think I'll ever experience anything like that ever again, because it was
- 1:30new. It was a new thing. It was so wild. And I just have never experienced anything like that rocket ship to Mars that I got on called the candy cure. Love a rocket ship to Mars. Love the name too, by the way. Love it. Question number three is where do you hang out to get smarter? What are you reading or listening to or subscribing to that others could benefit from listening to or reading or subscribing to?
- 1:59Interesting. Well, I am a huge fan of coaching in general and personal development. I think it's a huge part of being an entrepreneur is staying committed to your own personal growth. I've always been a huge fan of Malcolm Gladwell and all of his books.
- 2:19I also really truly just enjoy sitting in a lot of clubhouse rooms. Clubhouse has really given me a way to connect with a lot of people outside of my space. I'm a huge fan of a doctor named Dr. Molly. She's a Stanford wellness doctor, and she really posts a lot of really interesting content about stress, about the human body, about sort of those types of things. I would say she's a really worthy follow. Yeah.
- 2:46I'm just hard on my coaching. Like I believe that if you have the money to afford a life coach or a business coach, you really should get one. In general, that was probably the best decision I ever made. That day that I got the call to be in Urban Outfitters, three days later, my mom fell out in my front yard and had a brain tumor. And I think that the one thing that people can't quite ever comprehend is what happens sometimes.
- 3:14to the rest of your life when you're successful and being ready for that and how to move through that and how to also be a great leader and then care for myself and what I was going through in my personal life, I think really led me to coaching. And a lot of people that are successful that I hang out with all have coaches. It's less of a secret now, but I think there was a period where like
- 3:36people didn't talk about CEOs having coaches. People didn't talk about, you know, these CEOs are just supposed to know everything and do everything and you're supposed to be on this pedestal. And it's like, no, you're like a professional athlete. A professional athlete has seven coaches. You know, the golfers have a swing coach and an endurance coach and this coach. It's like, you need that too. So I really just recommend that when you have the budget, find yourself a coach, find it through word of mouth, find people that they've really helped through referral.
- 4:05and really give yourself that time. If I didn't check in with my coach, I don't know how I would handle the journey. Totally. Gosh, I want a business coach. That's on my list of things to do. It was already on my list of things to do before today, but it's rejogged it into my mind that I'm like, I need to get on that. Question number four is how do you win the day? What are your AM or PM rituals that keep you feeling happy and successful and motivated? I love it. This is such a good question.
- 4:35I wake up and I try to get up early. I try to wake up between, you know, 5 and 6 a.m. I immediately go outside and I walk my dog. I stay off my phone for at least a good hour. I also avoid caffeine for at least an hour and normally drink tea or water. I try to drink a lot of water. And then, of course, I take CBG and CBD in the mornings. I exercise. I have a treadmill that I have to get on around like 8 a.m.
- 5:03And I also do a lot of like burning of sage, incense. I really find the smell like resets my body. I do work with meditation. I can't say that I'm like some super perfect meditator, but I do at least put on relaxing music. And then my life coaches really got me calling in my day.
- 5:23call it in. I am going to have a beautiful day filled with abundance. I am calling on the universe to conspire for my greater good. I am going to experience bliss and joy. And then I call out what I don't want. But I say at the same time, if I'm going to experience bliss,
- 5:45I have to have a problem. It's meant to be. And please give me the strength to overcome it. And then I really just get to work. I try to do yoga three days a week. I really think breathing is something entrepreneurs struggle with, at least myself. I hold my breath throughout the day. And then feed yourself. You know, I know a lot of entrepreneurs who live that life and they eat when the work is done. And I try to feed myself throughout the day and then keep a good ritual at night where
- 6:14I definitely go to sleep early. I'm known as kind of a non-partier for being in cannabis. I'm kind of an old lady, but I like to go to bed, you know, nine, 10 o'clock, really get a lot of sleep. And then the same thing, call all of the BS away. You know, at the end of the day, it's really important I shake it off and I don't just go to sleep with it. And then really just minding this device and not allowing it to suck my soul away and knowing
- 6:44I think it's important to keep the phone away from your bed for a good night's rest. And really managing the screen time in general is the tough one to weigh because we're busy. But it's really important because like, you really do develop like these crazy marks on your hands. And I have one. It's yeah. Do you have it on the pinky? Yeah. Like just the lady at the
- 7:06Oh my gosh. Wow. You have one just like me too. She rubs on it and she tries and she says, I'm worried about you. You're going to have some like huge growth on your hand by the time you're like 50. And I said, no, they'll implant it into our hands before then we'll have like a implant and it'll just pop out like in all of the movies and stuff. And she looks at me like I'm crazy.
- 7:27But I'm ready for that too. Bring on your intelligence to help me manage all of this because I'm ready. Totally. I love that you mentioned the breathing and the sage and the incense and everything and the meditation. I've been starting this meditation in the last week or two. And it's really, I can't remember the name of the guy, but it's about abundance. And I've been reading this book. I think it's called Get Rich, Lucky Bitch.
- 7:52but it's also about manifesting and abundance. And it's so funny because in this call, you've mentioned abundance a couple of times. And I feel like it's a word that I wasn't using ever, but now I've started meditating to it. And now it's popping up in my life. And I'm like, that's pretty cool.
- 8:10I know it's woo-woo. Like for some people, it really is. And some people are like, oh, you're a hippie. And I'm like, I'm really not. But it really is important. It's the foundation of how to cope with everything. And I really, truly am a testament to calling in abundance. And when you call it in, and when you really focus on that time with meditation and breathing and just laying the foundation, it's...
- 8:36It really does make a huge difference. I mean, I can't even say that I was like amped to go to coaching in the early days. I wasn't. I was like, how is this going to make me more money? How is this going to fix my business? And she's like, well, we got to fix you first. And then she asked me, who are you? And I rattled off a bunch of accomplishments. Yeah.
- 8:54And she's like, no, that's not who you are. Who are you? And I like sunk down into the couch and I thought, oh my goodness, this lady is about to change my life. And she did. So really, I tell people, call it in, especially abundance. I love the word abundance. I love visualizing abundance, especially in capitalism and entrepreneurship. You can feel not abundant. You can look at what other people have and say, oh, they have so much. I don't have that. And you can't stand in that energy.
- 9:19You have to stand in the energy of I have what I evidently need and not what I want and just let it flow from there. So love that. Love that. I need to do more of it. OK, question number five. If you only had a thousand dollars left in your business bank account, where would you spend it? Oh, yeah.
- 9:41Really tough. Email marketing or SMS? Noted. Got it. We get 10x return on our SMS. And I really believe in build your list, acquire those emails, acquire those phone numbers. They will never, ever not be there if you really engage with them in a meaningful way. Love that. And last question, question number six is how do you deal with failure? What's your mindset and approach?
- 10:11Just keep going, you know, and not ever frame it like failure. Frame it as that wasn't meant for me. You know, you really the mind is powerful and you can reframe. I reframed losing everything as the best thing that ever happened to me because I got to start Kush Queen.
- 10:31And the same with my mom's brain tumor, the same with my personal struggles, reframe and just never give up because they can't stop you if you don't stop. A hundred percent. How is your mom, by the way? My mom is well. She underwent a brain surgery. It's been kind of a hairy journey. It's not cancer. So we have that and she's not symptomatic, but we're definitely going to be gearing up for some more.
- 10:58procedures because her tumor is growing. But you know, at the end of the day, all we can really do is practice preventative wellness, really truly practice what we preach at Cush Queen, which we do. She uses a ton of plant medicine and she lives an incredible life. And I'm sure she's at the facility right now and she's grinding like she does. And she's the same type of, you know, woman who never gives up. So thank you for asking, but she's going to be fine, you know.
- 11:27Amazing. Love to hear it. Yeah. I said it before and I just have to say it again. I could listen to you forever. It feels you are just so interesting and your energy is absolutely contagious. And I'm going to be, you know, such a big cheerleader of you. And I hope you come to London and thank you so much. I'm coming. So we'll definitely have to hang out and thank you so much for having me and holding this space because it's so important. I wish I had had this podcast when
- 12:02Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 12:27And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 12:49As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
- 13:05Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 13:29And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 13:52As always, please do subscribe, rate and review the show, and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.