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564: From $0 to $100,000 a Day Selling Neckties | Fameez Haroon
In this episode, Fameez Haroon, co-founder of OTAA, shares how he and his brother bootstrapped a fashion accessories brand from a Melbourne bedroom to $40M+ in sales—without outside funding.
He shares: • How they built OTAA from $2,000 and zero fashion experience • The customer pain point that sparked the brand idea • Their scrappy PR hustle that led to a $4K launch and 400K+ customers • Why investing in branded content (even when everyone said not to) paid off • How they scaled their Facebook Ads to 6-figures/month profitably • The mental game of entrepreneurship—and learning to tolerate…
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