Latest / AI for Founders with Ryan Estes / The soft skill crisis costing healthcare billions
Transcript
- 0:00Imagine this. Your doctor just told your
- 0:01pregnant wife good news, the baby's still alive as a
- 0:04punchline, which I'm sure was one of many like that.
- 0:07But that's not a joke that actually happened.
- 0:09It happened to me and this energy is exactly why nurses are
- 0:13burning out and leaving the profession every single year.
- 0:16The vibes are just off in hospitals.
- 0:18We spent billions training healthcare workers on what to do
- 0:21and almost nothing on how to be human while doing it.
- 0:24The result? Patients are scared, families
- 0:26are furious, and a workforce so emotionally wrecked they're
- 0:29quitting faster than schools can replace them.
- 0:31Now imagine a founder who saw this gap and built an AI
- 0:34simulation platform where nurses can practice the hardest
- 0:37conversations imaginable with a digital patient who reacts to
- 0:41their tone, their body language, even their eye contact, then
- 0:44gives them a full performance breakdown afterwards.
- 0:47Just brutal, honest, repeatable practice at scale.
- 0:50The applications of AI and medicine are endless and I think
- 0:54it's time we use this opportunity to help the
- 0:56providers perform at their best when we need them the most.
- 0:59Welcome to AI for founders, I'm Ryan Estes.
- 1:02Today I'm sitting down with Lucas Consoli, Co founder of
- 1:05Empath EQ. In this conversation, you're
- 1:08going to learn how AI is being used to close the soft skill gap
- 1:11in healthcare, why nursing schools are the Trojan horse
- 1:14into a billion dollar health system market, and how an
- 1:17Argentinian entrepreneur with 0 connections built a company at
- 1:21the intersection of cinematic storytelling in real time AI.
- 1:25This one is for founders who want to build in health tech,
- 1:27simulation, or any space where human behavior is the product.
- 1:31Now, the AI for Founders newsletter is where this
- 1:33conversation goes even deeper. Deals, breakdowns, founder
- 1:37playbooks, all of it lands in your inbox every week at AI for
- 1:41founders.co. If you're serious about built in
- 1:44the AI era, this is the unfair advantage you didn't know you
- 1:47were missing. Go grab it at AI for founders.co
- 1:50before your competitors do. And if this episode gave you one
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- 1:59This show deserves to be heard and founders.
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- 2:25That's Kickcaster by MO Burst. All right, Lucas, welcome to the
- 2:30show. Thank you so much for joining
- 2:31me. Thank you Ryan for having me.
- 2:34I'm living with Starstruck right now.
- 2:36How? Dare you.
- 2:38Yeah, right. Let's dive right in.
- 2:40OK, So I'm really excited about your product, largely because
- 2:43the, the convergence of AI and health and Wellness, medical
- 2:47pharmaceuticals, it's kind of a recurring theme on the show.
- 2:49I, I feel like there's a lot of unbelievable opportunity coming.
- 2:54And so we'll start with your company Empathic, which could
- 2:58also be read as empath or empath EQI like both, but.
- 3:04Depends on the depends on the Co founder that you're talking to.
- 3:07For me it's empath. EQ.
- 3:08My American Co founders and say empathic.
- 3:11Empathic. Yeah.
- 3:12Either way, it now the the mission of this is to build an
- 3:16AI simulation platform that helps healthcare professionals
- 3:19practice difficult human interactions such as empathy,
- 3:23communication and de escalation. So tell me more about the
- 3:27platform. So I think everything started
- 3:32with the common belief between the Co founders and also our CTO
- 3:36that technology can be used to improve the soft skill, soft
- 3:41skill gap that it created. And we're working to impact a
- 3:46struggling workforce as nursing that currently has no
- 3:49preparation for these human challenges they confront right
- 3:53on a day-to-day. So I can tell you a lot about
- 3:57the problem, but basically our solution today is a simulation
- 4:02platform where you are interacting with digital, a
- 4:04digital patient, a digital person on the other side that
- 4:08interacts with you, that reacts to your verbal, non verbal and
- 4:13para verbal language and gives you feedback afterwards on how
- 4:17to improve that as well. Amazing.
- 4:20Now, did you say Australian specifically?
- 4:23I'm Argentinian Australian, you said?
- 4:26Yeah. I'm sorry for the products
- 4:28released to America. Yeah, OK.
- 4:32Well, I'm going to put a pin in Argentina because I got lots of
- 4:34questions there. That's somewhere I really want
- 4:36to go, largely because they have a love of beef and BBQ similar
- 4:41to me. But we'll come back to that.
- 4:43We'll come back to that one thing now it, it's anecdotally,
- 4:46I have a lot of stories about like having problems with
- 4:49doctors and you know, the, the one of the challenges of the
- 4:53American kind of medical conglomerate as it is, is it,
- 4:58it's really hard to become a doctor.
- 5:01And so and I think that's good. They're put through a lot of
- 5:03rigor, maybe too much, but also means that like the people that
- 5:06make it through all the education, all the training,
- 5:11everything they have to do, they have grit.
- 5:13They're tough. They're maybe you could say
- 5:16cocky, you could say they're arrogant.
- 5:18Shout out to all my doctors. I they listen to this and every
- 5:20time I trash doctors, they they get upset with me.
- 5:23I love you guys, but you know how you are now anecdotally, one
- 5:27story of my wife is pregnant with our first daughter.
- 5:29We're about 6 months along. There's some kind of like issue
- 5:32my wife's having. She just can't stop throwing up.
- 5:34Now she's also kind of, that's kind of how she is.
- 5:37She'll get on a roll and like she'll need like some kind of
- 5:40medication to help her from, from throwing up.
- 5:42So anyway, we go to the, the hospital, we, the doctor comes
- 5:46over, she's like, hey, I'm throwing up.
- 5:48What's going on? He's like, well, good news is
- 5:51the baby's still alive. And I was like, what?
- 5:55And he starts laughing. He's like, ha, ha, just kidding.
- 5:59So like this bedside manner when we're talking about empathy,
- 6:02there are definitely doctors that this is a major problem.
- 6:06And it could be just gallows humor.
- 6:08You're seeing so much trauma every single day.
- 6:10They got to do something to to entertain themselves.
- 6:12But as a patient, like literally, I wanted to fight
- 6:15this guy. I was like, dude, don't even say
- 6:17something like it to my wife. Like it was crazy.
- 6:20So I see the problem first hand that like training in empathy
- 6:25communication, de escalation is a major problem.
- 6:28And what I, where I see kind of like the benefit of AI is we're
- 6:32moving to a place where some of the prescriptory procedures or
- 6:36just like the diagnosis and the therapies are all going to be
- 6:40enhanced by AI, which is going to actually give the the patient
- 6:44more time with the doctor, more time for the human element.
- 6:47And this might be a big shift for doctors, largely because I
- 6:51heard a statistic that, you know, doctors only get 13
- 6:54minutes with the patient on average when they're seeing a
- 6:56patient. So let me know if any of that
- 6:59lands and maybe kind of I would love to learn a little bit how
- 7:02this platform, a simulation is helping doctors kind of build on
- 7:07these personal soft skills. This episode is brought to you
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- 8:04Founders dot Co. Now back to the show.
- 8:07Amazing it learns, you know, very personal spot also, because
- 8:12I had a similar experience, not with my wife or with with my
- 8:17mother two years ago and she had to be in, in an induced coma for
- 8:22two weeks and, and I could see my, my, my reactions, my
- 8:29emotions be so dependent on the nurse in charge of that shift.
- 8:35You know, there were some nurses that didn't have had 0 empathy
- 8:39and I was just like, wanted to just grab them by the neck and
- 8:42say, what the fuck is going on with your mom?
- 8:44You know, tell me, give me more information, you know, that they
- 8:47were just like shut out stupid data that I had no way on how to
- 8:51integrate and how to, you know, manage.
- 8:53And then there's the other nurse that totally, you know, down to
- 8:58earth that just brings you calmness and it's there to like,
- 9:02really, how about ease up your, your, your emotions in the
- 9:09moment, right. So we are starting with nurses,
- 9:13not necessarily with clinicians, not with doctors, though I
- 9:16understand completely what you're saying because I have two
- 9:18brother in And every time I talk with someone, they tell me, hey,
- 9:30this is amazing for doctors. Why didn't you start there?
- 9:33The issue starting there, it's twofold, say 1 is that still
- 9:40today nurses will spend much more time with the, with the
- 9:43patients, right? Like at least in the in the
- 9:48situations in which a patient is in an ER on an OR, you know, And
- 9:54so there's much more touch points that we can impact there.
- 9:58The second is that the doctors today have little incentives to
- 10:05practice and to become better at this because they have all the
- 10:09power, right? And why would they want to
- 10:11become better? It's like, no, OK, fuck you
- 10:13enough. Yeah.
- 10:14Anyway, so we still need to get a lot more validation in our
- 10:22product and get more power behind it.
- 10:25You know, therefore then go to the doctors and say, hey, XY
- 10:28said these are all the metrics and Y you will retain better
- 10:32your clients, your patients. And This is why, you know, you
- 10:35should be doing this and, and, and train with our with our
- 10:39tool, right. And yeah, maybe I don't know if
- 10:43I answered your question there, but what we are seeing is that
- 10:47there isn't an how you say there is an understanding today that
- 10:55to train behaviors you need to just train, right?
- 11:01To to learn behaviors you need to train, you cannot read
- 11:03through them. You need to be in a simulation.
- 11:06You need to go into the field and like golfing, right?
- 11:09Someone can tell you 2 hours of how to do the perfect swing, but
- 11:12if you don't go to the driving range and just shoot balls, you
- 11:16will never change that behavior. Similar to communication, right?
- 11:20I can sit here and read all the and watch all the Ted talks and
- 11:23how to communicate better, but if I don't practice and nothing
- 11:27will land properly, it will not stick in when you, you will not
- 11:30integrate it. So simulations has been used in
- 11:34nursing schools and in medical schools for a long time, but
- 11:37mainly for clinical skills for everything that it's like hard
- 11:41skills, right? So we saw an opportunity not
- 11:45because we are very creative, but because the market told us
- 11:48we were working with nursing schools and they kept on telling
- 11:50us, hey, this is our problem. This is our problem.
- 11:52We saw an opportunity to train soft skills because today to
- 11:56train a soft skill, you need to go to get an actor acts like as
- 12:02a patient, you know, you need to schedule 200 students with one
- 12:07actor once a year for three minutes maybe.
- 12:10And, and just pray to the Lord that that's enough to train them
- 12:16on how to have proper communication with like a
- 12:19patient that is, you know, just anxious or with a family member
- 12:24that wants to know that the news of their potentially dying, you
- 12:28know, parent or whatever. So yeah, that's where it all
- 12:32started and that's what we, we, we want to impact.
- 12:36Amazing. So for nurses, this is kind of a
- 12:38role-playing where they can log on and, and there'll be like a,
- 12:41a patient or a parent of a patient or a, a, a loved one.
- 12:46And there's differently scenarios basically is that is
- 12:49that kind of the idea? Yeah, that's easier.
- 12:52Yeah. And so you have everything from
- 12:56a patient, the family member, another nurse, like in a church
- 13:00charge nurse, you have the clinician also, because it's not
- 13:05only with patients, but it's also between the healthcare
- 13:09providers that there's a lot of friction there.
- 13:12There's a lot of potential burnout being affected by the
- 13:17communication between them as well, Right.
- 13:19And miscommunication as well. And so, yes, you log into our
- 13:24platform, you have different scenarios that you can choose
- 13:26from depending on the course you're going through.
- 13:28You'll have different scenarios that are assigned to you, maybe
- 13:30for a grade or something of the sort.
- 13:32And then you go through it and you navigate the seven minute
- 13:37scenario, let's say, and you get a report afterwards that tells
- 13:41you, hey, look, look at yourself here.
- 13:44You were not paying attention. You were just looking around and
- 13:47saying, yeah, everything is gonna be all right.
- 13:51You should be trying to connect, validating with the patients
- 13:54emotions. Look at their eyes, into their
- 13:57eyes into there. We have a bunch of different
- 14:00metrics there that we can give you feedback on.
- 14:03Yeah, You know, I, I, and as much as I kind of relate to the
- 14:07patient standpoint, I am very empathetic for nurses and like
- 14:10how hard their job is, especially now.
- 14:13I mean, if you look at that whole episode that went down
- 14:16with like, Luigi Mangione, you know, and he became kind of a
- 14:19cult hero. And then you have everybody
- 14:22who's a Google doctor now. They're like, oh, you said I I
- 14:25need to do this, but Google says I should just rub a crystal on
- 14:28it. So what do you want?
- 14:28You know, like everybody has like they're getting attacked
- 14:31kind of from all angles of people in like very heightened
- 14:34emotional states. So I'm very sympathetic.
- 14:37It's a very difficult job. On top of that, you know, a
- 14:40friend of mine shout out to Katie with Jobstream.
- 14:43You know, she was talking about how what a shortage there are of
- 14:46nurses right now because they're getting so burned out, you know,
- 14:49in a, in a way to like deal with big emotions on a daily basis.
- 14:53Some people are talented with that, but most of us, you know,
- 14:56we have to practice, you know, so this seems like a brilliant
- 14:59idea and a great opportunity to come against, you know, some
- 15:02really challenging situations through the role-playing and,
- 15:05and be able to work that out on an emotional level before you're
- 15:08actually working with people, which are obviously more dynamic
- 15:11and more confusing. So I would love to hear about
- 15:13the tech stack. Like what are you using to
- 15:15generate these, these AI actors? And like, how are you starting
- 15:18to program their personalities? How are you creating different
- 15:21scenarios? How have you gone about
- 15:23basically creating the platform itself?
- 15:26So let's go there, but also if you want to go back to the
- 15:29problem itself, I can give you so many statistics there on how
- 15:32the burn rate of the of the nurses is just alarming.
- 15:36Alarming is huge. It's huge.
- 15:39And it's not just a problem. It will once they become, you
- 15:41know, professionals. But it's the problem we had
- 15:43before as well. You know, how we select the
- 15:45students that go into these nursing schools and etcetera.
- 15:48But yeah, we can go back to that.
- 15:50I'm going to just first answer your question on on the tech
- 15:53stack. So we are working at the edge of
- 16:00technology here because fortunately it's very creative
- 16:05aspect of technology that we're in because we leverage AI in a
- 16:10lot of different ways. AI as a video rendering tool in
- 16:16real time, it's not there yet, right?
- 16:18Like it will take you 10 seconds to create 1 still image.
- 16:22So imagine if you want to do like a whole video that is
- 16:25responding to you in real time as a as a stream, you're right
- 16:29it's impossible. So what we're doing, it's mix
- 16:33between AI and cinematography in which we pre record or pre
- 16:37render a bunch of different potential scenes, micro scenes
- 16:44that are kind of architectured around narrative arc that you
- 16:49need to go through that scenario.
- 16:51And we have an orchestrator and AI that based on your facial
- 16:56expressions on what you're saying and how you're saying it,
- 17:00the prosody of how you're saying it and where you are in this
- 17:03scenario, in this narrative arc chooses the next scene right to
- 17:07play. So if I, I don't know if I'm
- 17:13saying something in a positive way and I'm validating your,
- 17:18your emotions, then the, the orchestrator will choose
- 17:21something that reacts to that accordingly, right?
- 17:24While if I say fuck you, I don't want to listen to you, to you
- 17:28whining, you know, it would just overreact and say what, you
- 17:32know, what's happening here, you know, So I don't know how
- 17:37detailed you want to go into the text stack, but that's basically
- 17:41how we are manipulating it. We have a service provider, an
- 17:46SDK that runs locally to process all the imaging and we then
- 17:52translate also all the audio into text for to create a
- 17:57transcript of what is being said.
- 17:59And we get all the signals of your audio.
- 18:02And all of that information is going in a package of data
- 18:06every, let's say, every couple of seconds to our orchestrator
- 18:10to make a decision basically. Amazing.
- 18:13So cool, you know, and I could see in the future a
- 18:15personalization because we all have certain biases, you know,
- 18:19we hate to admit it, but like for me, for example, the the
- 18:22sound of like a petulant child crying, like makes me like
- 18:27horribly irritated. We'll put it mildly.
- 18:30So I know that if like there is, it would be, if I'm trying to
- 18:32have an empathetic conversation and there's a kid crying right
- 18:35next to it, I'm going to have a very hard problem.
- 18:38So why not go in there and practice in that scenario?
- 18:41You know what I mean? Because it's like kind of like a
- 18:44contemplative or meditation practice.
- 18:46You know, you say, where's the friction?
- 18:48That's where the traction is. You know, you're you.
- 18:50You would think you're enlightened, not sitting on the
- 18:52cushion. And then suddenly you have a
- 18:54conversation with your parents and then you're right back to
- 18:57square 1. So, you know, everybody is going
- 18:59to have different triggers and different things that drive them
- 19:02up the wall. And you can almost like start
- 19:04there and be like, OK, here's how I'm going to deal with these
- 19:06situations because I'm guaranteed to do it.
- 19:09And ultimately not only do what I not want to burn out, but I
- 19:12want to thrive in my profession. You know, I want to be really
- 19:16good and at the end of the day, have a little juice left to go
- 19:18to the gym and do what I need to do ultimately, amazing.
- 19:22I love it. Let's talk about the business a
- 19:23little bit in the economics. So how have you financed the
- 19:26project so far? So we were lucky enough that one
- 19:32of our Co founders Alex shout out to him.
- 19:35He has been very successful in his previous companies, 5 out of
- 19:39five exits, so amazing. So he was able to finance the
- 19:44first say 5-6 months of this. And last year in November, we
- 19:50close our PRECEDE with some local funds here, really good
- 19:55partners in crime. It's gotten and and some really
- 20:00good angels from the ethics side of things.
- 20:03And right now we still have the the PRECEDE open and say for a
- 20:07specific strategy partner that we are waiting for more than
- 20:11from the healthcare side of things.
- 20:13But yeah, that's how we've been financing today, today, great.
- 20:17How much is close to date and then how much are you looking to
- 20:20close to to end out the the the round?
- 20:24So we have around 600 K and we're looking anything between
- 20:28150 to 200 more. But again, it's not out of need.
- 20:33It's more to open to a specific strategic partner that would
- 20:37make sense. You bet.
- 20:38Now talk about that strategic partner.
- 20:40Are you looking for distribution?
- 20:42Are you looking for industry expertise?
- 20:43Are you looking for giant Checkbook?
- 20:47No, I would be more of the two first right distribution either
- 20:51that they are a health system maybe themselves or experience
- 20:56in the in the in the world of nursing staffing agencies or
- 21:02health systems or higher Ed in this particular nursing schools
- 21:07something of the sort of yeah. And, you know, probably one of
- 21:10the most popular sections of our newsletter right now is the
- 21:14Deals Corner where we post, you know, rounds that are open just
- 21:18to for, for all the investors that listen to the show and, and
- 21:21read the newsletter. So if you want to include that,
- 21:23I'm happy to do it on the newsletter to find that domain
- 21:25expertise because you know, really when we're talking about
- 21:29going to market now, you know, my buddy Josh talks about like,
- 21:33you know, you got to have distribution on the cap table,
- 21:36you know, so I think it's really smart the way you're thinking
- 21:37about it. You have to have that expertise,
- 21:39which it sounds like you've got, you know, and then you have to
- 21:42have some way to to get to market, you know.
- 21:45So let's talk about that a little bit of going to market
- 21:48where you guys are at. How many customers do you have
- 21:50now? Have you, do you have a customer
- 21:52yet or are you still building? I want to say one thing there
- 21:55like. I believe that in the time that
- 21:58we are living in AI, technical expertise is not the biggest,
- 22:04it's not the biggest resource right now, right.
- 22:06It's this acquisition, this go to market and that's where we
- 22:10have a lot of value from our Co founders, but also where we want
- 22:15to put more emphasis on the cap table.
- 22:17As you're saying, right now we have, I think I don't want to
- 22:21lie between 14 to 16 institutions that are working
- 22:25with us on a day-to-day basis, creating the simulations, giving
- 22:29us feedback on the on the product and saying that we want,
- 22:33you know, to integrate these either in our higher Ed courses
- 22:37or in our distribution and learning learning side of
- 22:44things. On the hospital side, they have
- 22:47not yet paid and there's a lot of stealing red tape around
- 22:52integration with them, right, because of HIPAA compliance,
- 22:56because of accessibility and things like that, that we,
- 23:00luckily we already passed the first stress test there.
- 23:05But yeah, our next step is to make them pay.
- 23:07Basically. I was talking with one of my my
- 23:10beer investors and I was like, man, I'm a little scared.
- 23:14We only hear yeses from the market.
- 23:17Am I being just oblivious out of something?
- 23:19It's like, what's going on? You know this, I know this is
- 23:22huge problem. I know like our product is cool,
- 23:25but why am I just hearing yeses? And he's like, that's a problem.
- 23:29That's clearly a problem because then you're not pushing enough.
- 23:32You know, just push them and you get them to pay and say, OK,
- 23:35that's the next step then. Amazing.
- 23:37When you're thinking about pricing, how are you thinking
- 23:39about pricing it? Is it like a usage base outcome
- 23:42base SAS subscription with seats?
- 23:44What do you how do you think about charging?
- 23:46It's more of a SAS subscription with seats.
- 23:50The nursing schools have these institution that is the
- 23:53simulation department that basically is a service provider
- 23:59to all the different colleges inside and so and courses inside
- 24:03and instructors. And so they seed over a lot of a
- 24:07big budget, right, because the simulation centers cost
- 24:10millions. All other VR and digital
- 24:13simulations cost millions as well.
- 24:16And so they could be the ones paying or could also be the
- 24:19student as a, let's say, if you put it as a graded part of the
- 24:24grade, you can think about it as a book book, right?
- 24:28So depends on who is paying, what's going to be the price
- 24:31point, but it's going to be around like 60 bucks per
- 24:34semester. Something that.
- 24:36Cool. Amazing.
- 24:37I love that. And then is there kind of a
- 24:38certification at the end with when somebody completes things?
- 24:42I know how much people love a blue ribbon, you know, and a
- 24:45piece of paper with a gold stamp on it.
- 24:49So right now we're thinking about it as an integration into
- 24:52an existing course, that curriculum that already exists
- 24:55in the higher education. So we are not creating any micro
- 24:59credentials over that. But once we start going into
- 25:02health systems, we are already talking with other startups that
- 25:07are doing micro credentials and how to create that blue ribbon.
- 25:10Today, it doesn't exist. I think also I would feel bad if
- 25:14we don't have any validation out there to just give blue ribbons
- 25:17that are meaningless, you know, So I think it's coming, but
- 25:22give, give us one more year, something like that.
- 25:24You got it. No participation awards.
- 25:26This isn't field day. They they're going to have to
- 25:29earn it. I like that.
- 25:31OK, it's time to enter the Quantum round.
- 25:33Are you ready? Yeah.
- 25:36All right. So you're from Argentina.
- 25:39How does being from Argentina give you an unfair advantage in
- 25:44in business and with this project?
- 25:47Another question, I feel maybe this is not just Argentina,
- 25:51could be more of like developing countries.
- 25:53I feel Argentina particularly creates this entrepreneurial
- 25:58spirit of like go getters, like just grinding.
- 26:02And there's something in the Argentinian political landscape
- 26:08that we cannot trust any institution.
- 26:11We don't trust institutions, so we cannot trust loss.
- 26:15So we have to create our own loss.
- 26:17We have to create our own moral compass.
- 26:19We have to create our own way of thinking around every problem
- 26:25that we face through childhood onwards, right?
- 26:28So I think it's a muscle that we don't realize that we just
- 26:32develop just by living in a country like that.
- 26:35And then you go out to the world and it's like, man, this is a
- 26:38playground sometimes. In that sense, I feel like that
- 26:42gives me an A fair advantage. And also just being a little bit
- 26:48cheeky. I think the accent open some
- 26:50doors. They're like, OK, nice accent,
- 26:53you know? Well, you got the look too.
- 26:55You look like a soccer player or something.
- 26:58Funny you say this is this is our local FC.
- 27:03Nice, nice, of course. OK, so how about the other side?
- 27:08Where is being from Argentina a disadvantage?
- 27:15I think sometimes, again, going back to the accent, maybe they
- 27:19hear an accent. It's like, OK, where are you
- 27:20coming from? You know, it doesn't create
- 27:22validation from the beginning. Like maybe in the First Capital
- 27:27of say, companies I worked for, they were, they were unicorns,
- 27:32one of the few unicorns in Argentina, but not many people
- 27:35know them, right? So I then need to talk about my
- 27:38experience in Europe, my experience in the US, you know,
- 27:42to have a little more validation.
- 27:45I also think that sometimes I'm very emotional and that's a very
- 27:51Argentinian thing, very Latin American and in business you
- 27:54need to be a little more cat throat in some relationships,
- 27:57right? With I cannot be friends with
- 27:59every service providers. So like, I, I have this service
- 28:02provider I just want to kill sometimes and I'm like, I should
- 28:06just tell him like I'm going to just catch you off, you know,
- 28:10not pay your shit or whatever. But he's a friend at the same
- 28:12time. It's like, why did you become a
- 28:14friend so quickly, you know? That's hard for me too.
- 28:18I kind of fall in love with everybody I'm around, you know?
- 28:20So it's like, oh, these are all my buddies.
- 28:21It's like I can't be, especially with team and staff.
- 28:24I've gotten better, but that's a tough one.
- 28:26I and I, that's one thing I appreciate about you because
- 28:29that means you got a big heart and we need more of that
- 28:32business. If you ask me kind of, you know,
- 28:35obviously immigration and, and all that kind of stuff has been
- 28:38top of the news. Has it been challenging for you
- 28:40to get work visas or anything in the States?
- 28:43And no, so I'm lucky enough that I came to the States because of
- 28:48my wife. So she's American.
- 28:50And we were, we met in Berlin, Germany, where we lived there
- 28:55for five years and I had two companies there non speak, not
- 28:59not speaking German at all. So I think that is one of my
- 29:02biggest proudest things ever. Amazing.
- 29:06But she had to come back for her licensing as a psychotheria
- 29:09piece. And so we we got married early
- 29:12on. So I got a green card that way.
- 29:14So I was lucky enough. Now I have a lot of friends who
- 29:17I play soccer with, you know that I hear you and not
- 29:20necessarily entirely legal. And I have a friend that just
- 29:24came before the pandemic and couldn't leave afterwards.
- 29:29And so he had no papers, nothing.
- 29:31And he didn't even want to stay here, but he couldn't leave
- 29:33because out of like fear what would happen.
- 29:36And, and so right now, I feel that I'm lucky enough that I
- 29:41feel safe, but I can see around me, you know, the ripple effects
- 29:46of everything that's going on. And it brings a lot of anxiety.
- 29:50And if you ask my wife, she is anxious for me.
- 29:52She is like, Nah, you cannot go around the the streets without
- 29:56your green card with you. It's like, why do I need my
- 29:58green card with me? It's like, I have my license.
- 30:00No, you know, take your green card like, OK.
- 30:03Yeah, and that's disgusting, honestly.
- 30:05We don't do politics on this show, but like the fact that you
- 30:08have to have your papers. No, that's that's not America.
- 30:12That that this too shall pass. So I I wouldn't be worried about
- 30:16it if I was you either. Like we could deal with this in
- 30:18court. I wouldn't mind a little
- 30:20settlement check right now, actually.
- 30:22So what's up? OK, if you were entering college
- 30:28now as a freshman, what would you study?
- 30:33Great question. I thought about this for a bit
- 30:35because I also want to go back maybe to school and study
- 30:38something. So I think AI is changing the
- 30:46landscape a lot, a lot. But there's very clear industry
- 30:52or market or like place where AI cannot go, which is a human side
- 30:56of things. So anything that has to do with
- 30:58understanding humanity, I would prioritize.
- 31:03So I am very curious about human systems, so sociology, political
- 31:08systems, policy making. I think that is something that I
- 31:11would maybe prioritize or even psychology as well.
- 31:15You know, the mental health pandemic, it's not going to go
- 31:19away because you are talking with an AI chat bot.
- 31:22I think you you sent a newsletter.
- 31:25Yeah, this week maybe about that only fans artist.
- 31:32That article was really curious. But yeah, I feel like
- 31:36psychologist, you know, mental health professionals are going
- 31:39to be super needy. They're going to have like a big
- 31:41leverage. And personally, there is a
- 31:43second branch that I'm very interested in, which is the
- 31:45manipulation of the physical world.
- 31:48So like the engineering in a way, but more like design, the
- 31:53industrial design. That would be super interesting
- 31:55for me. That's your design for sure.
- 31:58That would be cool. Yeah, I'm glad you said that.
- 32:00I've been, you know, I asked everybody that question and it's
- 32:02interesting the response. But it does seem to be like the
- 32:05humanities is a great place to go.
- 32:07It's like it might be the best time in the world to like study
- 32:10music and poetry because there's a phenomenological thing that
- 32:14happens in humans when we have that light bulb moment or
- 32:18whatever it is when the hair on the back of your neck stands up
- 32:20and there's an expansion of consciousness that happens
- 32:23usually in a moment, you know, to like find the thing that
- 32:27encourages that in you as kind of like a a guiding light and a
- 32:31beacon to kind of send you on your way.
- 32:32You know, it's like I feel like my whole life is chasing that
- 32:35experience, you know? I love that what you're saying
- 32:38because I think I was giving from my perspective, but for
- 32:41anyone listening, the main message that I want to give you
- 32:45is full of something that you're passionate about because the the
- 32:51world moves so fast, but you're whatever you're passionate about
- 32:56and what you learn about compounds, right?
- 32:59Because you are going to invest your energy in it.
- 33:01You're going to invest your time in it.
- 33:02And I agree totally with you that an AI will never replace
- 33:08that human factor that just creates A goosebump effect,
- 33:12right? I was just in in Italy, in
- 33:14Tuscany, and we went to see the David and it's it's huge piece
- 33:20of marvel or whatever rock it was.
- 33:22And it's just a person that you're seeing right like there
- 33:26in time and you're like, how did he do this?
- 33:29You know, how did he master these?
- 33:31And it was just time and time that he dedicated for that
- 33:35craft, just out of passion, right?
- 33:37Totally. I think those things last now,
- 33:41if you do things without passion, if you chase the next
- 33:44$1,000,000, the next linking status, the next exit only, that
- 33:49just feels away. You know, in time.
- 33:53Totally agree. We all love ideas here.
- 33:56I am fascinated with health and AI, you know, health tech, if
- 34:00are there, if you were to start another company, what what do
- 34:05you see like would be successful right now, which is to say like,
- 34:09you know, is there a product or a category of products that you
- 34:11would love to see brought to market?
- 34:17So I think value is created where there is like some kind of
- 34:25arbitration, some kind of friction in the market.
- 34:30You see two things happening. 1 is that the cost of developing
- 34:39things or solutions like personalized solutions, it's
- 34:41going down a lot, but not many people are as your listeners are
- 34:47so in tune with the latest technology.
- 34:50I still have friends in in Argentina that don't even know
- 34:53what slack is, right? So I think there's still like a
- 34:5790% of population and 85% may of the GDP that can be affected by
- 35:02this personalization of solutions through AI.
- 35:06So I would go into the S&B world, right like this small
- 35:09businesses that still are struggling with like keeping
- 35:13their accounting, their finances, their operations, you
- 35:17know, and and create bespoke solutions for them.
- 35:20I don't have this idea good idea top of mind right now.
- 35:23The second thing that I would think of is I always see these
- 35:27kind of movements like waves, right, like the AI wave is
- 35:31moving the market towards here. OK, what space is living is left
- 35:35behind and it's like empty space that because this whole volume
- 35:40of attention energy went this way.
- 35:42OK, where is that empty space? What is this about?
- 35:46And I think that's where mental health is right now.
- 35:50So all these entrepreneurs that might be listening to these that
- 35:55we might relate to and talk with these, they are using so many AI
- 36:04tools to improve and their, their work stream.
- 36:09But it's creating for me so much cognitive overload that it's, I
- 36:15think it's going to affect, it's affecting already their, their
- 36:18lacks, right, their mental health.
- 36:20And I feel like there's a big opportunity there in talking
- 36:24their language, the tech design thinking language, bringing the
- 36:31Buddhist side of things, the sand meditation, the breathing
- 36:35techniques. So if I were to start a business
- 36:40right now, I think it would be more than that side because of
- 36:43my passion as well. Yeah, amazing.
- 36:46I know you like to support local food banks there in Cincinnati.
- 36:49You want to give them a shout out and maybe a little
- 36:52information why that's important to you.
- 36:54Yeah, great shout out to Cain. Cain, they are local.
- 37:00It came from the church, but then a couple of years ago they
- 37:04became like a nonprofit with no affiliations.
- 37:08They do an amazing job here locally and I, I just love
- 37:15interacting with them because they are very down to earth
- 37:17organization and very professional and they have a
- 37:20huge impact there, especially in the Latino community.
- 37:24I don't know why, but the Latino community really is prevalent in
- 37:29the, in the people that need this, right?
- 37:32And it's, I think it's just very grounding for me going even once
- 37:38a month to see these people because what I'm saying, you
- 37:42having interactions with sites of society that you and I don't
- 37:47interact maybe on a day-to-day basis.
- 37:49And I think that's necessary for everyone to have a little more
- 37:53empathy and a little more compassion, a little more
- 37:55understanding for what the world is going through.
- 37:59Of that, and that's Kane, cincy.org.
- 38:02Now question about your town. Is Joe Burrow healed up?
- 38:07How's he doing? Is he going to play next year?
- 38:10I have no idea, but I don't, I don't, I don't follow sports
- 38:14that way. So I'm sorry, I'm sorry, I don't
- 38:18understand that question. Incredible, Lucas, I could talk
- 38:22to you forever, but unfortunately I'm going to have
- 38:23to cut a little bit early, but I want everybody to check out
- 38:26Empath EQ dot AI. Lucas when it where's the best
- 38:31place online for people to connect with you personally?
- 38:34Would be LinkedIn. So Lucas Consoli.
- 38:37That's Lucas CONSOLI and you'll see a picture of me with long
- 38:45hair. I don't have that that fab you
- 38:47look anymore. Oh, what happened?
- 38:49Why did you cut it? Stress.
- 38:54I'd say it was a day of stress. I was like, just, I need to get
- 38:57rid of all these, you know, just baggage.
- 39:01Cool, this has been so much fun Lucas and I.
- 39:03I love talking to early stage companies, you know, it's my
- 39:06favorite because you know, this is where you get to make all the
- 39:08fun decisions, do all the validation, get all the ducks in
- 39:11a row. Will you come back on when
- 39:13you're you're a little bit further along down the pipeline?
- 39:16Would love to, you know, I feel like we have a great product and
- 39:20the next step is building a great company, right, which is
- 39:24much more difficult. So once I have a company, I'll
- 39:27come and and yeah. And of course, try to, you know,
- 39:32just share my experience. I would love that and you had
- 39:37great hair. Man that must have been a tough
- 39:40day. I'm looking at your LinkedIn
- 39:41pic. I'm like man I would love to
- 39:44have hair like that. I tried growing my hair out once
- 39:46for about 8 or 9 months and I just couldn't handle the
- 39:48ridicule from my family. They were trashing me the whole
- 39:50time because my hair grew out. Looked like a scarecrow.
- 39:54You know, there's two secrets to that.
- 39:57One, it was doing pandemics and no one was looking at me and the
- 40:01second? I had a girlfriend, my wife, she
- 40:04took care of it, so that's her hair on me.
- 40:06Love it. Amazing.
- 40:08Lucas, thank you so much. Thank you Ryan, it was amazing.
- 40:11Have a great day.