Latest / Ambitious Podcast / EP. 43: Critical Questions to Ask Before Hiring a Mentor

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EP. 43: Critical Questions to Ask Before Hiring a Mentor · Ambitious Podcast

0:08
Hello and welcome back to Ambitious.
0:10
So today we are diving in. I'm seeing myself on camera
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right now and I'm going to be honest, I am wearing, if you're
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not watching this and you're listening, I'm wearing a tube
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with headphones and it's kind of giving.
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It's kind of giving like KDP the rapper, like it's kind of kind
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of giving rap vibes right now. My mom here for it.
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I just came in from walking my dogs and literally on my walk
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had this download of the fact that I wanted to record this.
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And so I was like, am I podcast ready?
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No, but am I going to come on and talk with this?
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Absolutely I am because I in the last week and having a promotion
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have been enrolling a lot of people into coaching.
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And I am just like obviously immensely so, so, so immensely
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grateful and so incredibly excited.
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And one of the things that I obviously see a lot in being a
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business coach is a kind of resistance questions, concerns,
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all of the things around investing, right?
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And so often times we wonder like how do we know if we're
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making the right investment? Like how do we know who the
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right people are? And you know, is this the person
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that's going to help to take my business to the next level?
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And this, by the way, doesn't necessarily just have to be for
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a business coach. This could also be just in the
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aspect of just services in general and things that you're
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going to want to consider when you're hiring somebody.
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So I want to tell you a quick story because I had a consult
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this week and I was talking to a lady who was like, Kate, I
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really, really want to do your coaching.
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And I most recently just hired somebody.
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And I feel like I don't know if I made the right hire.
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And so I said to her, OK, well, what makes you say that?
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Like what's making you feel like maybe you didn't make the right
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hire? And she was like, well, I don't
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feel like some of the things we've talked about today are
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things that I've asked them about.
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And because that I'm really nervous because it means that
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maybe I didn't ask the critical questions that I needed to.
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And now I kind of in a way after this conversation, don't really
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know what I signed up for. And so when we were talking and
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like, one of the things to be totally honest that I like do
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with peers, friends, people in my DMS were like asking me these
2:13
questions and like I coach people on how to make smart
2:17
investments in their business. Because I think there is,
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there's two sides, right? Like there's this moment in your
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business where like, you know, something's not working.
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You know, you need to change. And so the first thing that you
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do is you're like, OK, like 321 go and you make a quick
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investment because you just feel like I need support.
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I need this problem solved as soon as possible and I'm going
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to move. And like, listen, I've done
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those. Some of those have worked out to
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be beautiful investments. And some of the best ones I've
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ever made. Some of those have also been
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things that I'm like, Oh my gosh, if I would have just taken
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a freaking second to pause, I could have been much more
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strategic and intentional about that.
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And there's also those moments though, when we're in the
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process and we're kind of like ruminating, right?
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And we're kind of like, is this the right person?
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Should I move? And so for me, I help people
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with the understanding of that time to really get clarity of
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like, is this a smart decision for you?
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Does this make sense? Like, is this the right move?
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And I literally provide people with questions and I tell them,
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listen, whether you invest with me or not is not really my
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concern. Like I don't, I personally am
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like indifferent whether I'm the person for you.
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Like it's not about me being your coach, it's about you
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getting coaching. And that's like my philosophy
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with everyone. I go on the phone with, everyone
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I talk in the DMS with, I literally will voicemail people
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and say listen, like girl, I don't, I don't care who you
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invest with, just get support cuz like this is what's going on
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in your business. And whether it's me or someone
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else, it doesn't matter. You just need to get somebody
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and some separate set of eyes in here to be able to support you.
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So anyways, when I'm going through these conversations, I'm
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coaching people on like questions to ask and I coach
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people on how to hire a marketing agency and how to hire
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someone for ads and how to hire somebody for design and like
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what we should be looking for. And so there's a couple core
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questions and things that I look at when I'm making investments.
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And you know, I've just seen so many stories of situations where
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this has just not gone well. And like, I have like I have a
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really close friend of mine and she was wanting to make an
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investment. And so she was like, you know,
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any coaching you'd give me on making this investment, like I'm
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totally all ears. And so I said, you know, yeah,
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like here's some things that I would personally recommend.
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Like I'd ask the following questions.
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I would look for the following pieces of information.
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And she she was so excited to make this investment.
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She just didn't. She just was like, I don't know.
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I just feel like it's the right move.
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I'm gonna, I'm gonna do it. And I'm like, OK, so at the end
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of this Fast forward six months later, she's like Kate, we go
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for dinner and she's like, I fully remember you telling me
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the prompts of what I needed to go do.
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And I was just so excited and so giddy about getting support and
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getting change and like seeing movement that I didn't take the
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step to ask any of those questions.
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And so because of that, I, yeah, like, she basically was like, I,
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you know, kind of deserve what ended up happening, I guess
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because she had a big following out with the person she invested
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with. The service did not get her
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results. She didn't feel supported.
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There was just multiple of, you know, red flags, if you will,
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that had come up during their time together.
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And she tried to, you know, kind of ask about like, you know, so
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if this investment doesn't feel like a smart one for me, what's
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the next step? And basically lost thousands and
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thousands of dollars that, in my opinion, and what she also
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agrees with now, could have been prevented if she had just been a
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little bit more present and like pulled out of the emotion of the
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investment. And so I don't want to take away
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from the excitement of investing, by the way, like I
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think that like there is this this charge, this momentum, this
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giddiness. And like, I've had moments in my
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career where like I wasn't, I'm not an analytical person, by the
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way, like I don't invest and like, you know, sit down with my
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spreadsheets and, you know, cross reference, like I'm not
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that person. What we're going to talk about
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today is we're going to talk about a 5 minute pulse check.
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Like that's what we're going to talk about.
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We're going to talk about AI want to do this and giving
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yourself a 5 minute pulse check in a moment to say, OK, does
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this person hit these boxes? And I really think about
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investing, especially if you're investing into a mentor, you're
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investing into somebody, like you'd be investing into a
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relationship. That's how I look at it.
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Like is this partner who's going to really ultimately with their
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strategy and their consulting in the way that they're going to
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partner in my business? Is this mentor somebody that I
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can see myself linking arms with?
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And I am just as assessing of if we're a good match on some of
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the things we're going to talk about today as I would be in a
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friendship, as I would be in a romantic relationship.
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Like it doesn't matter what bucket.
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So what we're going to go through is if you are somebody
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who's considering hiring a business mentor or hiring
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somebody to assist you with scaling your business and
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developing your business, these are things you're going to want
7:00
to consider. And these are things that I
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would personally be taking in and inquiring and doing some
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reflecting on before you maybe even decide to reach out or
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before you decide to kind of sign that contract and make that
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first payment. So one of the first things that
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I think is really important is to remember that when you're
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working with different mentors, they usually are people who have
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some aspect of specialty. It's like they have some aspect
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of something that they're really, really good in.
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So I look at when I'm trying to hire somebody, I try to see like
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what is their skill set? Like?
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Are they something that they're a little bit more in the bucket
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of embodiment? Are they a little bit more in
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the bucket of strategy? Are they very heavy on data?
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Are they somebody who's like really nerding it on systems?
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And listen, I don't think any of those things are right or wrong
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or like the thing to do versus not to do.
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I just genuinely think that they're different skill sets.
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And so because they're different skill sets, it means that we
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need different things at different times in our business.
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So one of the things that I'm really focused on when I'm
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hiring a mentor is what is their specialty?
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And so specialties can come into things like are they somebody
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specifically who, for example, specializes in marketing?
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Do they specialize in mindset? The one of the most recent hires
8:11
that I had made for a coach was someone who specialized in
8:14
customer journey. And when I had hired this coach,
8:18
like I so funny story, funny, but kind of not funny on my
8:22
part, Funny story. Because basically what had
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happened was a couple years ago, I had reached out to him on
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Instagram and I had known someone who's a really big brand
8:30
that had worked with him. And I was like, OK, like that's
8:32
a brand that I trust the person that had worked with him.
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And I was like, OK, like I want to know about his coaching.
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So anyway, I had had coaching at this point for like years and
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years and years. The guy very familiar with
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coaching. And so again, like I started to
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kind of use these principles. And so I we ended up connecting
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at an event and everything he was saying really resonated with
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me, but I couldn't really remember who.
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Like I wasn't as aware of him and his approach and his
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perspective and his business. I was a more aware of his client
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and kind of by association had trusted him.
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So when we go to this event, we connect with each other.
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He does a training and his whole training was around customer
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journey. And I was like, in what sense?
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Because I was like, OK, customer journey, but like, what exactly
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are you going to help me with? So like he had his presentation
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granted, like I didn't know all the insurance and outs of his
9:21
business. I hadn't consumed everything at
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that point yet. But I had just seen him speak
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and I was very activated in the sense of like this felt like a
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new approach. It felt like a new lens.
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Like this felt like something that's going to feel different
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for me in the way that I invested.
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And so I had said to him, luckily, you know, I really
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think that I'd like to get support.
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But yeah, like I'm just going to kind of like see and and just
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want to let you know, like I'm kind of stewing on this what I
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want to do with it, but I'll keep you posted kind of thing
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before the end of the weekend. He's OK Sounds great.
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That night I literally went upstairs with my laptop and I
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went to search his specialty. And what I mean by that is like
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there was a specialty that he marketed, but I wanted to know
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and understand how that was going to connect to my business.
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So his specialty was customer journey.
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But the customer journey wasn't just in the delivery with
10:05
clients. The customer journey was in your
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e-mail sequences, in your marketing, in your sales, in
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your team communication mission values had scaled companies to
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like billions of dollars. And so I was like, OK, now I
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feel like I understand what he had noted his specialty to be
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and most importantly, how that was going to be impactful for me
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and my business. And what I was looking for.
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And so I really believe that when you're investing with
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somebody, you have to make sure that they have the skills that
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you're ultimately needing. Now here's the interesting
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thing. Often times people invest in the
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lens of who they are. So like if you're like super
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type A and you're masculine and you're like strategy and
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structure and systems, you might look for a coach that's just
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like that. I have done that as well.
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You also, though, in certain seasons may need a coach who's
10:53
polar opposite. And the interesting part was
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that in some investments I made, I went in with the belief I was
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investing in one thing and like looking for, for example, heavy,
11:03
heavy strategy. But then in going into our time
11:06
together really unfolded and unpacked the fact that like, I
11:09
really did need mindset help. I needed, you know, deeper
11:12
embodiment work. I needed definitely like a
11:14
better understanding of how to embody the leadership of ACEO
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deeper. Like I needed to learn those
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pieces. And so I also want to caution
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you when you're investing to be tuned into, there's what I think
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I need, but also seeing does the person have other, you know,
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transferable skills in other areas potentially that might be
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able to help you to go even deeper into transformation that
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you're not even necessarily aware of right now.
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And I was very blessed with my last investment because again,
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wow, I was going in with the perspective of like strategy,
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strategy, strategy. And like that was so 100% my
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brain of like what I wanted. I got so much more than that.
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It was such a blessing because I got so much of the other side of
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the coin being that mindset work and all of those pieces.
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And so I really do believe that when we're going into
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investments, we have to ask ourselves and take inventory,
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like what do we need and what kind of skills would support me
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in the next stage of where I'm going with my business?
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Is it maybe a little bit more of what you're looking for right
12:10
now of like marketing sales offers, you know, systems team?
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Or is there also a possibility that you might see need somebody
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who's a little bit more versatile and has the ability to
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help you to tap into that other area that you've been ignoring,
12:23
that other area that has made you uncomfortable?
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And so for me, you know, even in hiring this mentor, one of the
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key factors that caused me to hire him was not only his
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understanding of customer journey, but we had had a
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conversation at this conference about my business.
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And he really rattled my mindset in a good way because he really
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made me and challenged me to look at my business with, you
12:43
know, a different set of, of lenses and basically a different
12:46
set of eyes. And So what I also knew by that
12:49
conversation was he had the ability to shift my thinking and
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was very knowledgeable about how to basically tap into my mindset
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and help me to see things through a perspective that
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allowed me to kind of take the journey with him.
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And that was a really important skill for me.
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And the last several mentors that I've had, I've looked at
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someone who was very strategy dominant.
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So I don't like for me, I don't personally invest or find that
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I, I see a lot of traction in, in my investments by having
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someone who is super, super, super in the feminine.
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Like I'm not somebody who feels like, and again, this doesn't
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say that this is right or wrong. This is just more a matter of my
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personal investments. OK, so I wanna make that very
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clear because I also have clients and peers who do make
13:30
these investments and they find that they soar.
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For me understanding of just the the non tangible work I have
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always found was not really what I found the most movement in.
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I really need a combo. I need somebody who has the
13:45
ability to tap into mindset. Maybe you're not a mindset
13:48
coach, but you have the ability to have mindset based
13:51
conversations. And then you also are someone
13:54
who's very strategy data and you know, structure heavy.
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I need frameworks, I need, you know, buckets.
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I need pipelines. Like I need something that gives
14:04
me a overarching bumper lane that I can find fluidity within.
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That's really, really important to me, but that you also are not
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somebody who's just nuts and bolts of strategy and can't get
14:14
into a mindset conversation. Now, here's the thing though.
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It's very different than making a mindset investment.
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Because when you make a mindset investment, that person is a
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specialist in mindset. And that brings me to point #2
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which is looking at the aspect of the question of the person
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you're investing into. Do you need a generalist right
14:30
now or do you need a specialist? And in investing, I think a lot
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of people when they think about business mentors, think about
14:37
like how can I find somebody who does everything right?
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Like you want somebody who does ads and who does marketing and
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who does social media and who does, you know, messaging, but
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then also does passive, but then also does team, but then also
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does leadership and then also does systems and also does legal
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and also does brand and so on so forth.
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Do those people exist? Yes, there are people who have a
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base level of knowledge of all of those different departments.
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But the thing that you can also consider is can you also invest
15:02
either in substitution of or in addition to your business coach
15:05
or your business mentor to really get specialist support?
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And that's what I've done like when I was with my, not the
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current coach that I have, but the one before that when I was
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with that coach, I made a lot of investments on the side.
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I was investing into specialists for marketing, strategy,
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understanding. I was investing into specialists
15:22
for systems and operations. I had a leadership coach that I
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met with once 1/4 and we did leadership consulting and
15:28
developed me as like how I can better lead my team, how I can
15:31
better manage, how I can better communicate.
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I had somebody that I also worked with, you know, in legal
15:36
and better understanding, like how to understand the division
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between what is something that should be more of a legal
15:41
conversation versus more of APR conversation.
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I learned conflict resolution. None of those things though I
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learned from my main business coach, my main business coach
15:49
that I was working with ultimately helped me with sales
15:53
offers and delivery and team. And then outside of that, I had
15:57
one off investments that I was making or contract investments
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of three and six months that I was making with other people
16:03
that were specialists in their fields.
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And so I think the other thing that is really important is that
16:07
you have to ask yourself what you're looking for and really
16:11
see is that person, that thing. And for me, what I've seen is
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like, I don't need my mentor to literally know everything about
16:17
any single thing under the sun. Like that's not the reason that
16:20
I'm investing with them. The reason I'm investing with
16:22
them is because how they think and because of how they think
16:24
that they've taken certain actions that they can lead me
16:27
on, how I can either prevent myself from making mistakes or
16:31
prevent myself from missing the mark on some of the actions that
16:35
I might be taking. And so I'm really conscious when
16:38
I'm making an investment to ask myself, do I need a specialist
16:41
right now or do I need a generalist?
16:43
And I often times will find that I have like a, a long term
16:48
mentor. Like I'm very much somebody
16:49
who's invested in long term mentorship.
16:52
And just to kind of clarify what that means, it means like going
16:54
the distance with someone and using the first six months with
16:58
them to really figure out like, is this my forever person?
17:00
Like I said earlier, it's literally like a relationship,
17:02
like my coach that I was with that was like my baseline.
17:07
I was literally with him for four years, four years of like
17:13
ongoing contracts together. We did one off VIP days
17:15
together, The mastermind, the different levels of the
17:18
mastermind, all kinds of different supports underneath
17:21
the umbrella of his business. But I was in his world in a
17:24
program coaching a support every single month for four years.
17:30
And so that for me was the fact that he was my generalist, like
17:33
he was the person who I knew had a base level of knowledge of a
17:35
bunch of different departments. But and then addition to that, I
17:38
also hired specialists. And that really made me feel
17:41
like I also didn't have to put the pressure on him to need to
17:44
know literally everything. Because the reality is people
17:47
don't know everything. Like as a, as a one person to be
17:50
like, you're going to be the person who saves my business.
17:52
You're going to be the person who's like my go to strategist
17:55
and I don't need anybody else. I've never just found, I've
17:58
never found that to be the case. And so I'm really like, how do I
18:01
basically build? That's how I think about it at
18:03
least, is like how do I build my like a vendors team of business
18:08
strategists? And that's how I look at
18:10
investing. You invest in a generalist who's
18:12
kind of like your guiding light in the person who's linked arms
18:15
with you, who's going to help you with the building of your
18:17
business. But then you have specialists
18:19
that are very, very specific in what they do that help you to
18:22
get specific results and outcomes.
18:23
Same thing when you think about like a doctor, you would have a
18:26
general doctor that you go to to and that you have frequent
18:28
visits with and check insurance with and all the things.
18:31
But if something comes up and you have something happen as a
18:34
female, you might go see like a gynecologist.
18:37
Like that's the same thing in business.
18:39
We still have always that generalist.
18:40
That's our touch point. But then also investing in
18:43
specialists can also be very strategic.
18:44
In addition to that baseline support.
18:47
Another thing that I'm looking at when I'm hiring somebody,
18:49
this is like one of the most, and I mean probably above all
18:54
else that I'm going to mention, the most important things that I
18:57
care about is what their values are.
18:59
Because I want to know what you believe to be true and I want to
19:03
know what you care about. And when I say what you care
19:07
about, it's not necessarily like obviously for sure you can care
19:11
about, for some people it's religious beliefs, some people
19:14
it's political beliefs. You know, obviously all of those
19:17
are something you can take in consideration when you're
19:18
investing with somebody and whatever is important to you
19:21
around your values and beliefs can be something that you assess
19:24
in another person. But I also look at like, what
19:27
are your beliefs and values when it comes to business, right?
19:30
Like do you believe that, you know, generating leads from
19:34
social media is about relationships or do you believe
19:37
it's really about the transaction?
19:38
Like it's a numbers game? Like just like, you know,
19:40
basically message a bunch of people or more calls, more
19:42
calls, more calls. Are you about width?
19:44
Are you about depth? Are you about, you know, for
19:46
example, like the hustle culture of the fact of like team no
19:50
sleep and like you're working 10 hour days?
19:52
Or are you from the camp of the fact that you are maybe a mom
19:56
and you want to have you want to teach other women to have the
19:58
ability that they are able to work, you know, 4 hours a day
20:01
and have a multiple 7 figure business?
20:02
Like what do you believe to be true?
20:04
What do you stand for is something I really, really
20:08
assess. And so for me the belief systems
20:11
and values is big because like you can and you can ask someone
20:14
a million. Time's over.
20:16
Like what they do as their strategies.
20:19
But The thing is like, what do we know about even just like
20:21
human beings in general, right? Like when you invest with a
20:23
business coach or you invest really like if you really
20:26
connect with anybody, what are you connecting on?
20:28
You're connecting on their values.
20:30
Like you have your best friend that you love, you love her
20:33
because of her values. You love her because of she has
20:37
similar values and interests and things.
20:39
And you guys agree on things together, even potentially your
20:43
partner, you love your partner because he or she is somebody
20:48
that really has the same values and beliefs as you, right?
20:51
So when it comes to sharing this journey with somebody, I want to
20:56
share this journey with someone who has beliefs and values that
21:00
I feel are something that are in line with what I care about.
21:05
And so I really hyper assess when it comes to their messaging
21:09
and their content and like how they show up.
21:12
I really care about that. So for example, like a something
21:15
that all of you would be familiar with.
21:16
You guys know if you've consumed me for any length of time, how
21:18
like low key obsessed I am with Gary Vee and I'm obsessed with
21:21
his marketing. And you know, one of the things
21:24
that I love about Gary Vee is the values and the beliefs that
21:27
he shares in his content. And like, yes, of course he has
21:30
beliefs about marketing and he has beliefs about sales and he
21:33
has beliefs about all of different types of things.
21:36
But one thing you'll know if you consume his podcast for 345
21:41
episodes is how much he cares about his audience.
21:43
He cares about asking the hard hitting questions so they're
21:46
served. He cares about pouring into them
21:49
and answering comments and answering on lives and like
21:51
getting in the weeds with his audience to make sure they're
21:53
immensely supported. He cares about their feedback
21:57
and like, what are they saying? And how can I make sure that you
21:59
guys are supported at the highest level?
22:01
Like he's in there with his people.
22:03
That shows me an example of one of the things that he really
22:08
values. And so for me, it's a symbol of
22:11
his kind of moral compass, if you will.
22:13
And I really care about that. When I'm investing with
22:15
somebody, I don't want to just know what you can do for me.
22:18
I also really care about how you're going to help me to do
22:21
that. And so like I also have invested
22:24
in another business coach previous to like years ago.
22:28
And you know, this coach was somebody that I really didn't
22:33
resonate with the values of like the way they did business was
22:36
just like, yeah, they got outcomes, they got results, they
22:39
got the money, they got the following, they got all the
22:41
things. But I'm going to be honest, the
22:43
way in which they did it made me wildly uncomfortable and it
22:48
wasn't something that I emotionally or value based
22:52
aligned with. And then having to take these
22:54
actions. Those were actions that were in
22:57
accordance with the values that I didn't resonate with.
22:58
And so I think of values and belief system and an
23:00
understanding or evaluation of that is really important.
23:03
The other thing I also want to look at is what is their
23:05
communication style? So like for me, I know how I
23:09
like to be coached. I know what motivates me.
23:12
I know what activates me. I know what I do resonate with,
23:16
but I don't resonate with. And for me, I done on any
23:20
coaching lessons, this would be like, Yep, I don't do well with
23:23
soft delivery. Like I don't do well with the
23:25
kind of like, yeah, so like, you know, that's what we're going to
23:27
do and let's touch base next week.
23:29
Like I'm not that person. Like I don't, that's not how I
23:33
operate specifically. I need somebody be like, hey, is
23:36
there any reason? I remember my last coach had
23:38
said this to me and I was like, I love this.
23:40
It was basically like, is there any reason you can't get that
23:42
done by next week? And I was like, no, I don't
23:46
think so. Like you don't think so or you
23:47
know, and I was like, I know. And they're like, OK, great.
23:51
So then you'll have it done by the next call, right?
23:52
And I was like, yeah. And they're like, OK, great.
23:55
I like the boot camp style. I like.
23:58
And I actually it's so funny because I have this like alter
24:00
ego that I use with my clients and anyone listening to this,
24:03
you're like, I already know where this is going.
24:04
I do something called Boot Camp Kate, which is basically like
24:08
one of the mottos that we take in our business is the aspect of
24:12
like the soft front and the hard back, which is basically where
24:15
like I want to make sure that clients always feel like they
24:17
have a soft place to land that if they're going through
24:19
something that I will be empathetic, I will be
24:21
compassionate to what they're experiencing and give them a
24:23
soft space to be able to share that.
24:25
But I also recognize that when someone invests with me, they're
24:29
not investing with me for me to be their BFF.
24:31
They're investing with me. While some of them end up being
24:34
my BFFS in the sense of like I do, I'm literally like in the
24:37
bridal party of one of my clients, like we do end up
24:39
becoming very, very close. The thing that I would say is
24:43
that that's not why they're hiring me.
24:45
You're hiring me to get you an outcome.
24:47
You're hiring me to challenge you, and you're hiring me to
24:49
help you to develop and help you to transform.
24:52
And so both in your business and in yourself.
24:56
And so the thing that I, I really look for when I'm
24:58
investing with somebody is to say, like, what is their
24:59
communication style? Like how do they, how do they
25:02
talk? How do they teach?
25:04
How do they facilitate? How do they, Yeah, how do they
25:07
communicate? And is that a communication
25:09
style that I find that I really resonate with?
25:11
And again, this is something that you might not know right
25:14
now. If you haven't had a lot of
25:15
coaching, you might not know what your communication style
25:17
is. But for me, I know for a fact
25:19
that when I am in a, for example, a moment of breakdown,
25:24
I need a soft spot. Like I need somebody who can
25:26
hold space for me. But the thing that I also know
25:29
is I also need somebody who can put that on a very intentional
25:32
container, which basically means that this is not something that
25:36
while it is like a soft spot to land that they allow to go on
25:40
and on and on and that they kind of like sit in the story with
25:42
me. I want someone who's like, OK,
25:44
great. We've had our moment.
25:45
We talked about that, let's get to it.
25:47
And I want somebody who like really challenges me in that
25:49
way. And I often communicate that to
25:51
people I invest with. I say, listen, like this is how
25:53
I like to be communicated with. Is that something that you would
25:55
say you do with clients or like what's kind of the way in which
25:58
you typically, you know, coach people?
26:01
And again, sometimes you don't have to ask it.
26:02
Sometimes you'll just know by watching them, which is
26:04
something to consider. Another big one is does what
26:08
they say match what they do? And this is huge, huge, huge,
26:14
huge. So like when somebody says like,
26:17
you know, it's all about consistency, it's all about
26:20
consistency. And then I go to their stuff and
26:23
they're not being consistent. I'm like, it means you don't
26:26
embody what you talk about. That's what that tells me.
26:30
It's like, if you're talking about something, I'd rather you
26:33
say, listen, like it's all about consistency.
26:35
And hey, even I struggle with consistency.
26:37
I'd want to see that in your content because what it means is
26:40
you're authentic, you're real, you're vulnerable, you're
26:43
honest, right. I'm not going to invest with
26:47
somebody that says one thing in their marketing and does
26:49
something different when they're in the actions.
26:53
And this is the interesting piece is like you'll see people
26:57
who coach on specific things like they teach on certain
27:01
principles, but yet you never see those actions in what they
27:05
do. So to me, if there's a
27:07
disconnect between what you say and what you do, my, my hairs go
27:12
up, right? Like I'm like, OK, like this
27:13
means to me, there's a little bit of AI don't understand this.
27:16
So I really look to see, does what they market really match
27:21
what I feel they're doing and the actions that they're taking?
27:24
Do I feel like all of their marketing is congruent with the
27:28
actions they're taking? And this also kind of goes to,
27:31
you know, a little bit of, you know, inquiring about social
27:34
proof and results and all those things like if someone says, you
27:37
know, my happy clients, my happy clients, my happy clients, I'm
27:40
like, great, show me the social proof, show me the case study,
27:42
show me the testimonials. Like if you've got such happy
27:45
clients, show them. I want to see it.
27:48
Like I want to see the embodiment of what you do if you
27:53
are somebody who says that you do XYZ, Like I really want to
27:57
feel like I see that consistency.
27:59
And it's interesting because like I'll see, you know, when my
28:01
last coach that I invested with, I literally audited the crap out
28:04
of his website. And we joke about it now, but I
28:07
audited, I audited his website because he was saying this, that
28:11
and the other. And like I remember when he was
28:13
on his speech, he's like, yeah, you know, I built a couple
28:14
businesses to like the billions coupled to multi millions.
28:17
Like this is just what I do. Like it just he blows up
28:19
businesses and I was OK, that's like a good slogan.
28:23
Like you've got my attention. But now I'm like, I want the
28:25
proof. But then I went to his site and
28:27
it was like literally big companies that I could easily
28:29
reference. And I was like, whoa, you were
28:31
responsible for that. So I was like, oh, OK, yeah,
28:35
yeah, I'm in. So like for me though, I need
28:36
that verification of there's what you say, but then I need
28:39
the proof. And so that for me was something
28:41
I want to make sure that someone's actions are consistent
28:45
with what they say they do in their marketing is who you
28:48
market yourself to be actually who you are.
28:50
And so I try to do my best to kind of ensure that I have seen
28:54
or witnessed or experienced something in that bucket that
28:56
helped me feel confident on that client results.
28:59
This is something around clients.
29:00
So I look at as well with their client roster.
29:05
A couple things I want to know. You've helped someone like me,
29:09
like have you helped somebody in whatever that is for you?
29:13
So like for me it might be have you helped a female business
29:16
mentor for another bucket? It might be have you helped
29:19
somebody who only scales their business using organic
29:21
currently? Like as in like, do you use a
29:23
lot of paid advertising? Because for me, I don't do paid
29:25
ads. So like for me that would be a
29:26
big distinguishing factor. The clients that you help, for
29:30
example, like if someone, if you're let's just say your age
29:33
demographic is like you're really trying to target someone
29:36
specific and this person has only helped people who were a
29:39
totally different age bracket. That might be something of note
29:42
to you. Maybe they've never helped
29:44
someone in your industry before. So you want to see like is this
29:46
transferable, right? Like do I feel like you've
29:48
helped anybody like our company Like, listen, like you can ask
29:52
someone that question. I have people asking that
29:53
question all the time. Have you helped a business like
29:55
me? And I can tell them straight up
29:56
sometimes no. And then I tell them sometimes
29:59
yeah, 100% I've helped you know 1525 of you at this point,
30:02
right. So it really is something that I
30:05
want you to also feel comfortable to ask people
30:07
because it's also OK if you go and you decide to invest with
30:11
that mentor, even if you are the first of your kind of type or
30:14
category that they've served. It's just more going in eyes
30:17
wide open. This is what all the all these
30:18
prompts are about is it's about going in and saying I did my due
30:22
diligence because the thing I also want to let you know of and
30:24
listen, this is at least the thing in Canada.
30:26
So I can't comment to the US, but there is a motto of buyer
30:30
beware and buyer buyer beware. Basically meaning that it is
30:35
your job and your responsibility before you make an investment to
30:39
do your due diligence and actually look into the person
30:42
you're spending with. So if you're just investing
30:44
Willy nilly and you're not ever taking a second to breathe and
30:48
ask yourself some of these prompts I'm sharing, it means
30:51
you might be investing blind. And guess what?
30:53
That also means that if things go sideways, you don't really
30:57
have anybody to blame because we didn't do any research, right?
31:00
The onus is on the person investing to be aware and
31:05
conscious of what they're looking at.
31:07
And it's on the responsibility of the company to effectively
31:11
and ethically market and morally market and frankly legally
31:15
market their services correctly so that when people are doing
31:19
that research, they have the right information to be
31:20
referencing. So like, I don't feel bad about
31:23
checking in on any of these. Like I told my last coach, I
31:25
said, hey, I, I'm going to be honest, I researched your site
31:28
for like 3 hours last night. I watched your YouTube videos, I
31:31
listened to your podcast. Like I wanted to make sure
31:34
because I was spending a lot of money, I wanted to make sure
31:37
that this was the right step for me.
31:39
And like again, we work together.
31:41
So like, it wasn't for me. I didn't feel any way about it
31:44
because I recognized like it is on me to do this research that
31:47
if something comes up, I can at least say that I did everything
31:50
I possibly could have to like quote UN quote, protect myself
31:53
and try to make the right choice.
31:54
So this is also the same the way that I equate this to is like
31:57
investing in a house, like you would get an inspection on a
32:00
house when you're making a big purchase.
32:01
So if you're making a big purchase on a coach, why are we
32:03
not doing the inspection? You're just kind of hoping
32:05
whatever's behind the walls is hopefully OK, even though the
32:08
entire house could be covered in mold, right?
32:10
So like that's how I look at investing with mentors.
32:13
It's OK to do research. It's OK to ask the hard hitting
32:16
questions because and it's OK to, you know, look into things
32:19
because it really is a way for you to protect yourself.
32:21
So when it comes to clients, I look at their client results.
32:24
I look at the client outcomes they've generated.
32:26
I also look at the themes in those outcomes.
32:29
So like, are they talking in the reviews?
32:32
Do people feel, do people talk about how supportive they were?
32:36
Do people talk about the community?
32:38
Do they talk about what it is that I'm looking for?
32:41
So like, yes, of course, when you're investing in a business
32:43
mentor, you want to know that they can make you money because
32:45
that's obviously part of the things they do.
32:48
But to me, I don't get distracted by things like that.
32:50
As long as I see proof of some kind that you've helped people
32:53
make money, great. I don't, I'm sold on that.
32:55
That's done. I look at the other things.
32:58
Do people feel supported? Does the community feel
33:00
connected? What kind of things do people
33:02
say that you taught them? What kind of aha moments did you
33:05
create for the testimonials and case studies you have?
33:07
If you couldn't market numbers, what are your clients say about
33:10
you? That matters to me because I
33:14
then am learning about the experience of the individual,
33:17
not just the numbers, and what ends up happening.
33:20
I'm just going to be brutally honest with you.
33:22
Most mentors leverage the fact that they've got boatloads of
33:25
numbers and they distract you with the numbers so you don't
33:28
look to the right, which is the support, the community, the
33:32
connection, the resources, and all of those pieces.
33:35
So for me, I don't get distracted by numbers.
33:37
I want to verify you've hit certain numbers for people of
33:39
things that I'm looking to do. But other than that, I'm worried
33:43
about the other pieces, which is the experiential aspect of it
33:46
and how people felt there. So I want to know you've helped
33:49
people like me and I want to understand of the results in the
33:51
case studies that you have proof of.
33:52
Are these just social proof snapshots distracting with big
33:56
numbers? Or do I really feel like there's
33:58
depth here as to what the experience has been and other
34:01
transformations? And even just to kind of give
34:03
you a nugget, one of the things that I ask people is to say,
34:06
listen, if you were to talk about the outcomes that you
34:09
generate for businesses outside of financial wins, what would
34:13
those be? And for me, the answer I'm
34:16
looking for in some aspects is, you know, in, in marketing, we
34:20
help them to generate great greater brand visibility and
34:22
greater brand community and help to do that by brand strategy.
34:26
We help people to, you know, generate more consistent lead
34:29
flow as a result of organic social media.
34:31
We help people to be able to create consistent conversions
34:34
and often increase their conversion rate from, you know,
34:36
say 50 to 80. We help people to like, you
34:39
know, like I, I want things that are, talk to me about outcomes
34:44
that have nothing to do with money.
34:47
And that shows me like how quick as well someone can think on
34:50
their feet about what those results are.
34:53
Because that tells me about again, the depth what I see in
34:57
the business mentorship space. And again, it's it, I don't want
35:01
to place big generalized labels, but it's just themes I'm seeing
35:05
or trends I'm seeing. What I see in the space is that
35:08
I find there's just a lot of emphasis on the money.
35:12
And the money is important. And again, you want to see
35:15
someone has done that, but there's other pieces that are
35:19
important that you're going to come up against in your
35:21
marketing, your sales, your delivery.
35:23
And you want to know, can they assist you with those things?
35:25
Not just that they had a client that had a great launch and made
35:28
a boatload of money, right? Like you want to know how
35:30
they're going to move the needle in your business.
35:32
OK. So the other thing that I also
35:35
look at is when I'm looking at their marketing, is it selfish?
35:41
Is it about them? Like is it like I'm so hot, I'm
35:44
so great, I'm so rich. Like I'm this, I'm not.
35:49
I really like working with mentors that are client focused
35:55
like our clients did blank. We believe that clients have the
35:59
ability to blank. We're on a mission to help
36:01
people to do X. Like I wanted to be like, I'm
36:05
never genuinely ever going to invest in the mentor who's got
36:11
like, look at my car, look at my watch, look at my house.
36:15
Like again, cool. Like I'm so excited for you that
36:17
you did that. Like, obviously it's amazing.
36:19
Like it is exciting that someone can have those achievements, but
36:23
your watch is not what I care about.
36:27
What I care about is how many watches do your clients have?
36:30
I don't care about your house and the car you drive.
36:32
As a mentor, I want to look at the cars and the houses that
36:35
your clients are driving or that your clients are living in.
36:39
So for me, client focused marketing is a very, very easy
36:44
telltale sign of the selfishness of the person that you're
36:47
working with. And I don't believe in general
36:50
in selfish marketing. I think people can talk about
36:52
themselves in a way that allows them to translate the value or
36:56
the points of the person listening has the ability to be
36:58
impacted by it. But for me, I really look at
37:02
like is every story you tell is every post you talk about how
37:07
great you were, how great you were.
37:09
And like one of the things that I'm really actually very, very
37:11
cognizant of is mentors that take responsibility for their
37:16
clients results. Like every time I talk about
37:20
something, I'm like, yeah, here's what we did with this
37:21
client. But most importantly, here's how
37:24
she grew. This is what she did.
37:26
Here's the Rep she put in right. And so I often want to talk
37:30
about the the results my clients have generated, but in the lens
37:33
of them, because here's the thing, yes, as a mentor, we are
37:37
here assisting and advising and you're in your corner like an
37:41
Olympic coach, like go, go, go. But they're the Olympians.
37:45
They are the Olympians. So coaches that take all the
37:50
ownership for The Olympian that won the gold medal to me is not
37:54
it not it. So for me, I want to work with
37:58
people who raise their clients up, who sing their clients
38:02
praises, who really just showcase their clients and don't
38:05
talk about like, here's how I how, how I got my client to do
38:08
this, this, this, this, this. Like talk about how it was both
38:11
of you linked arms in this process together.
38:14
Because at the end of the day, they put in a lot of reps and I
38:16
don't want to be with a mentor also, which is when I just
38:19
thought of that. I did not have noted down.
38:22
I am not your marketing tool. I am not your marketing tool.
38:27
So like I want to know that I'm not just going to be in your
38:32
program or in your coaching as a way for me to just be like a
38:37
marketing pawn for you. Like I have clients that I and I
38:43
will be honest, I have a case studies on ambitious, right?
38:47
And so I had a client who was like, can you please tag me?
38:51
Can you please tell people it's me?
38:53
Like I want to sing your praises.
38:55
But for me, I don't do that because one of the big things
38:58
for us is unless a client has actively consented or told us or
39:03
like frankly asked us to say that it's them, I don't put
39:07
their name in my marketing. That's why I don't have any
39:10
named case studies. All of them are anonymous unless
39:13
they gave me, hey, please tell people it's me.
39:17
And that's because I don't want to use my clients as my clout.
39:22
I don't need to do that. And so I also don't want to work
39:25
with people who do that. I want people who are like,
39:27
yeah, I've worked with a lot of big businesses.
39:29
I want their results and their support and their knowledge to
39:33
be the standout factor, not the resume of the people that they
39:36
have worked with. If you ask the mentor, that's a
39:40
different story. But in their marketing, I don't
39:42
feel like I want to see every other post basically being
39:45
leveraging of the authority of their clients.
39:47
And obviously after that small Ted talk, I'm so sorry that you
39:50
can see how I feel about about that one specifically.
39:54
Kind of hits on the heartstrings.
39:55
You know, the other thing I'm also very, very aware of is the
39:58
stages of growth. So one of the things that I'm
40:01
really conscious of when I look at hiring a mentor is, is this
40:05
somebody who can help me now or is it somebody who can help me
40:08
for different stages of growth? And again, does not say that
40:10
there's a right or wrong here, but I'm more looking at like, is
40:13
this a person who's going to be part of my journey for a season
40:17
or for the entire thing? Like, do I really see going the
40:19
long haul with them? And again, in different
40:23
different avenues, different types of support are going to
40:25
make sense. Like when I was first starting
40:26
my journey, I was with somebody who was really specifically
40:29
somebody who helped beginners, like they weren't someone who
40:32
helped, you know, multiple 7 figure businesses.
40:35
And that was OK. Like I didn't need that at that
40:37
time. I wasn't even a six figure
40:38
business. Like I didn't need somebody to
40:40
help to go to multiple 7. But then now for myself, like I
40:45
know how much we've grown as a company and I know how much
40:47
we've grown as a business. And so I really want to make
40:49
sure when I invest that I'm investing with people who are
40:53
somebody that can see the next three stages of growth for me,
40:57
because I recognize that like the more time I spend with
40:59
someone, the more understanding to have of my business.
41:01
And so if we're going deep in this work together, I want to
41:05
make sure that the way that they operate business is something
41:09
that would allow me to grow with them.
41:11
So I don't feel like I'm kind of getting, you know, this phase
41:14
for 30 days and somebody else for 30 days and like, you know,
41:16
like kind of having to go all over the place or three to six
41:19
months for that matter. So I really want to see can the
41:22
person I'm working with really help me to continue to go to the
41:26
next stages of growth that I want to go.
41:28
And there's two ways I look at this.
41:29
I either can look at have they been able to achieve that thing
41:32
or have they had clients who've been able to achieve that thing.
41:36
And the main reason I say them or clients, by the way, like I
41:39
had a coach who had clients that they had taken to billions of
41:44
dollars, but like their own business wasn't a billion dollar
41:48
business. And so I was actually fine with
41:50
that. Like I, again, I don't obviously
41:52
need a billion dollar business, but I, I was fine with it
41:55
because I, I really have learned the perspective around investing
41:58
when it comes like the person behind behind the machine.
42:00
And what I recognize as a business mentor doesn't have to
42:03
be somebody who has done all the things you want to do, but they
42:06
have to have the ability to showcase that they have the
42:09
potential to support you in doing that.
42:11
And so like for me, for example, I have not written a book and
42:15
yet I've helped 5 people launch books and you know, with those
42:20
have massive success with their first book launch.
42:23
I myself don't have a course and yet I've helped people to have
42:26
half million dollar launches when it comes to their course.
42:29
The thing that I know about mentorship is it's not
42:32
necessarily that the person you're hiring needs to be a
42:34
carbon copy of what you're looking to do, but they do have
42:37
to have the skill sets and the ability to help someone do it.
42:40
So back to our example, if you are somebody who wants to be an
42:43
Olympian, you want to work with a coach who's helped people to
42:47
be Olympians. And so that's the same thing
42:49
when it comes to business. So I don't need you to be a
42:51
duplicate of me, but I need you to have the skill sets that
42:54
allow me to achieve the goals that I want.
42:56
And that's the thing that I audit.
42:58
And then most importantly, I would say, you know, one of the
43:00
things that I really tune into, and this is probably one of the
43:04
least tangible, but probably one of the most impactful is when
43:08
you're talking to this person, how do they make you feel about
43:12
yourself and about your business?
43:14
So like when you're in the sales conversation with them of DMS or
43:18
a call or in person, whatever it might be, do they make you feel
43:22
shame? Do they make you feel empowered?
43:24
Do they make you feel like you've been friends for 10 years
43:27
and like, how are you guys just meeting for the first time?
43:29
Like how do they make you feel? Do they make you feel safe?
43:32
They make you feel threatened? Do they make you feel scared a
43:34
little bit like what comes up for you when you work with them?
43:38
And I think it's important because you want to remember
43:40
that that dynamic of how you feel around them is something
43:44
that is going to be there in your coaching together, right?
43:47
Like that's kind of like the, the foundational element of your
43:50
time together. And so I which is the reason I
43:53
was kind of diving into the marketing side.
43:55
I really look at when somebody is, you know, going to be a
43:59
coach that I'm working with. I want to make sure that your
44:02
marketing makes me feel good. And I also want to make sure
44:03
like when I leave your stuff, I've never felt more empowered.
44:06
I've never felt more clear. I never felt more educated.
44:08
I've never felt more supported. And like that can happen from
44:12
free stuff. Like I listen to some people's
44:14
podcasts and I'm like, I would hire that person in a second
44:17
because of how they make me feel from their podcast, let alone,
44:21
you know, anything else that I've had that's like connect,
44:23
like connected touch points to them, right?
44:25
And so I really believe that like how someone makes you feel.
44:29
It's the whole classic quote of it's not what you do for people
44:32
and it's not what you sell and it's not, you know, all those
44:34
pieces. People only remember how you
44:37
made them feel. And so the same thing is true
44:38
when you're working with somebody.
44:39
How's that person make you feel and do you want to continue to
44:42
feel that way for the next six months to say three years
44:45
depending on the level of investment?
44:47
So those are some of the pieces that I consider and that I audit
44:50
and I kind of like research when I am investing with a business
44:54
mentor. Now, those are things that I
44:57
don't necessarily have to ask them questions.
45:00
I don't necessarily have to ask them, you know what any of those
45:04
are directly to them. I don't need to ask them those
45:06
questions directly. I can search a lot of those
45:08
things on my own, but there are certain things that I would ask
45:13
somebody that I'm working with. So I might say, you know, one of
45:17
the things that I want to know is what do you think in what
45:20
I've shared about my business? Would you say is the biggest
45:23
opportunity untapped potential or opportunity for growth that I
45:27
currently am not focused on? That would be a question that I
45:30
have. Again, as I said kind of a
45:32
little bit earlier, another question I ask is if we couldn't
45:34
have money as a way of obviously achieving success together, what
45:39
would be in like the different departments of the business?
45:41
Some things you might look at as kind of ways that I would be
45:43
able to see that we're making movement or that we're seeing
45:46
success, right? As in like how do I know I'm
45:49
making momentum in your offer in whatever that is if it's not
45:53
connected to financial? And I would probably also be
45:56
asking something along the lines of, you know, what is one of the
46:00
top things that you find you support clients with that they
46:03
typically don't come to you for, but end up leaving with in a
46:07
sense of clarity, breakthrough, a transformation.
46:09
So like, I also want to have you see, and like today, obviously
46:14
there's a list of questions like I have, again, depends on who
46:16
I'm investing with, what the offering is, what the specialty
46:20
is. All those pieces matter in the
46:22
sense of what questions I'm asking.
46:24
But I'm going to be honest, like I don't think enough people ask
46:27
questions. And I, it's not a matter of
46:29
objections, by the way, I ask those questions and I still
46:32
spend a lot of money, a lot of money.
46:35
I still ask the questions and spend money.
46:38
But the thing that I would say is like, I think it's OK to ask
46:40
those questions. And like, I'm not talking 75 of
46:44
them talking like 3 or 4. Pick 3 or 4 questions after
46:47
you've done your research, when you talk to the person to ask
46:50
them a little bit of just like a, getting their standpoint on
46:53
it. And I welcome, by the way, these
46:57
questions as a mentor because I think for me, what I'm actually
46:59
excited when I hear people ask them because it tells me that
47:02
there are people who take their investments seriously.
47:04
And it also allows me an opportunity to really add an
47:08
aspect of depth to the explanation of like what it
47:11
looks like to work together and how that could impact them.
47:14
And so I really just want to empower you to see that like
47:18
when you hire, the reason I, I use mentor, by the way, and not
47:21
coach, coach is usually going to be someone who's with you for
47:25
just giving you the tactical feedback.
47:27
When you have a mentor, they typically are somebody who's
47:30
guiding you outside of the strategy as well.
47:32
Like they're not just guiding you on here, go do ABCDE.
47:37
They're giving you higher level thinking and a change of a of a
47:40
thought process that allows you to not only see results in that
47:43
moment, but also to be able to see results 10X from that for
47:46
all the next situations that come up.
47:48
Because they taught you the principal, they taught you the
47:50
belief and how to think. They didn't tell you what to do.
47:53
And a lot of coaches are really in the do bucket in the sense of
47:56
like, go do this, go do this, go do this.
47:58
But my thing is like, I really like if we at all can and any
48:02
offer as a, for myself, a mentor, a coach that I like to
48:07
see how we can hybrid the two, which is I don't want to just
48:10
tell you what to do because that's just giving you marching
48:12
orders. Which again, like it's not that
48:14
I'm not going to give you strategy.
48:16
But the point is, as a mentor, it's also my job to teach you
48:19
how to think, not just what to do.
48:22
And what ends up happening is that when we go into coaching,
48:26
after coaching, after coaching and we're like, man, I feel like
48:28
I'm making all these investments into business coaches or, or,
48:30
you know, programs. And I feel like I'm just like
48:33
not making movement. That's because you're only
48:35
getting go do this and then you go do it, go do this and then
48:38
you go do it, go do this and you go do it.
48:40
I don't want that. I want someone to teach me how
48:42
to think. So I literally have a tool in my
48:46
toolbox that I now go back to my business when they're long and
48:49
gone and I look at my business and I go, oh, and I can see it
48:54
through a whole different set of lenses because the tools that my
48:58
mentor gave me, when you teach people how to think, you give
49:02
them tools, right? When you just are coaching and
49:06
you're like, go do this, go do this.
49:07
All they have is instructions. So the question is, do you know
49:11
how to build if someone took away the instruction manual?
49:15
And that's success in coaching to me.
49:18
And I do feel it's part of the reason that a lot of my
49:20
investments have been so massively impactful.
49:22
I go in seeking to learn from someone, how can you shift the
49:26
way I think, change the way that I see the world, change the way
49:29
I see business, change the way I see myself.
49:32
And if you can do that, I know that even when I'm not with you,
49:35
I'm going to be forever changed in business and I'm going to see
49:37
the domino results come from that.
49:40
And so, you know, I really wanted to do as I said, I am
49:43
here sitting in my, which I found out, by the way, is a
49:45
Canadian term. Canadians say tuk where
49:48
apparently Americans say beanie. I'm wearing a beanie.
49:52
I guess it is. But any who I'm sitting here
49:56
post walking the dogs because I just had this like download, if
50:01
you will, when I was on my walk. And I was like, I really feel
50:03
like when I was investing, I could have used this because I,
50:07
I really made some investments that were not, not strategic,
50:11
not research, not thought out and didn't end up being
50:15
supportive for me. And so I think if I had really
50:17
taken just a breath to go through this and now that I have
50:21
this insight, I was like, I just really want to make sure that
50:23
you were also equipped with some of these resources so you can
50:26
make really intentional investment decisions and use
50:29
those to be able to scale your business to even bigger and
50:32
bigger things. So listen, as always, I want to
50:35
say a massive, massive thank you to you and just I appreciate you
50:38
and I thank you for listening and for tuning in every week and
50:41
for all of your amazing DMS and the messages you guys send.
50:43
Like it just means the world to me.
50:45
And listen, I also want to say to kind of a close on today, if
50:49
you are thinking about investing with myself as a mentor or in
50:53
any of our ITI programs, use this, go through this audit and
50:58
say, you know, do I feel like I resonate on this?
51:00
Do I feel like she cares about this?
51:02
Do I feel like the program symbolize this?
51:03
Do I feel like there's these pieces like this is not, I'm not
51:06
exempting myself from this process.
51:08
This is actually something I encourage people to do with me.
51:10
When someone says, hey, I have questions, I'm like, amazing,
51:13
let's do it. I want to empower you because
51:16
these are tools and today's even assessment is a tool you can add
51:19
to your toolbox. So the next time, again, whether
51:22
it's me or anybody else in your business, the next person you go
51:25
to take that next step with, you're going to be even better
51:27
equipped to make a really, really smart next step for
51:30
yourself and for your business. So with all that being said, we
51:33
will see you next week and as always, stay ambitious.