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Welcome to Luxury Culture Capital · Luxury. Culture. Capital.

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  SPEAKER_00: Welcome to Luxury Culture Capital.
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  SPEAKER_00: I'm Ama McKinley.
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  SPEAKER_00: You may have heard my first audio essay, an intro to my worldview and field notes.
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  SPEAKER_00: It felt appropriate to begin with that piece because that's the one
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  SPEAKER_00: that really started this body of work for me.
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  SPEAKER_00: I originally wrote it after moving into a home here in Mexico City that was designed
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  SPEAKER_00: by renowned Mexican architect Frida Escobedo.
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  SPEAKER_00: And realizing while living there that the house was teaching me something
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  SPEAKER_00: about class, luxury, beauty, capital, and belonging.
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  SPEAKER_00: And that is more or less what this publication, this podcast, is about.
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  SPEAKER_00: It's a space for my field notes about the signals that each of us uses
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  SPEAKER_00: to tell each other who we are and who we want to be.
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  SPEAKER_00: Or why some brands, objects, spaces, and people become culturally powerful.
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  SPEAKER_00: And sometimes what looks like a conversation about luxury is really a conversation
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  SPEAKER_00: about class or geography, power, belonging, or race.
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  SPEAKER_00: Luxury culture capital is where I follow those loose threads.
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  SPEAKER_00: My work has always crossed disciplines.
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  SPEAKER_00: Brand strategy,
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  SPEAKER_00: cultural theory,
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  SPEAKER_00: fine jewelry,
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  SPEAKER_00: entrepreneurship,
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  SPEAKER_00: I'm interested in what happens when those worlds overlap,
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  SPEAKER_00: especially around status,
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  SPEAKER_00: desire, and the random things that occasionally send me into a rabbit hole.
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  SPEAKER_00: Some episodes will begin with a brand,
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  SPEAKER_00: some with a building,
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  SPEAKER_00: a hotel,
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  SPEAKER_00: a piece of jewelry,
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  SPEAKER_00: a campaign, a social ritual, or just something I notice walking through Mexico City.
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  SPEAKER_00: The point is not to admire luxury from a distance.
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  SPEAKER_00: It's to understand what it's doing, what it's signaling, and why people respond to it.
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  SPEAKER_00: So consider this less a traditional podcast and more an ongoing set of field notes.
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  SPEAKER_00: If those are the kinds of questions you notice too, then you're in the right place.
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  SPEAKER_00: Welcome to Luxury Culture Capital.