Boy Hijnen: The Client Yield Methodology — Turn Existing Clients Into a Scalable Growth Engine

The Human Connection Podcast · May 28, 2026 · 20m

"Are we getting new clients just to paint over the fact that we're losing clients at the back end? That, to me, sounds not the smartest of ways — because you're just painting over what's really happening in your business." — Boy Hijnen

Boy Hijnen spent years watching companies do the same expensive thing on repeat: pour budget into acquiring new clients while quietly bleeding the ones they already had. He built the Client Yield Methodology to stop that cycle — a Moneyball-style system of 127 metrics (92 of them leading indicators) designed to show you exactly where your existing client…