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Latest / 30 Lessons from 30 years in Technology

E1. The Best Technology Decision I Ever Made Had Nothing to Do with Technology

In this reflective narrative, Gustavo Cols argues that authentic human connections matter more for a long-term career in tech than technical expertise or specific job titles. Drawing on three decades of experience, the author explains that while software and hardware become obsolete, the reputation one builds through honesty and integrity endures. He emphasizes that trust is a unique human currency that artificial intelligence cannot replicate, making interpersonal bonds even more essential in an automated world. The text highlights how genuine partnerships form through difficult moments and…

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