Latest / Language Matters by Elias Winter
The People Who Build the Machine
I. The Assignment
The first sign came as an assignment.
Not a question. Not a joint inquiry into the shape of a problem. Not the slow assembly of facts around a thing that mattered. An assignment.
A senior person entered the room with urgency already formed in his mouth. Something important had to be done. Something connected to the customer, the patient, the future, the company’s ability to become what it had promised itself it would become. The language was familiar: strategic, urgent, high-priority, visible.
He listened.
He had been hired, at least formally, as a leader. His title…
The skinny
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