How Brands Use Psychology of Color to Influence Buying Decisions

Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners · Jun 2, 2026 · 7m · transcript

In this episode of Marketing Made Simple, Lucas and Luna explore how color psychology shapes consumer behavior and brand perception. They dive into the science behind why certain colors evoke specific emotional responses and how brands like Tiffany & Co., McDonald's, and Spotify strategically use color to drive engagement and sales. Lucas breaks down the concept of 'color context'—how the same color can have different meanings across industries—and shares a fascinating study from the University of British Columbia that found 90% of snap judgments about products are based on…