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Columbia’s Canadian Sales Dip and Footwear Push | Toronto News
Columbia Sportswear’s Canadian sales dipped in Q2, driven by delayed wholesale shipments and fewer orders — even as its own stores and e-commerce grew. The company’s revenue timing is tricky: a sale recorded now might reflect earlier or later shipping, blurring quarterly results. Meanwhile, Columbia is reimagining its brand around hiking, mountain performance, and fishing gear — blending technical function with modern style to appeal to younger, active shoppers. Footwear, especially hiking and trail running shoes, is booming, attracting higher-spending customers. With a promising order book…
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