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Kearney's 100-Year Perspective on the Future of Retail | CGF 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone,
• 0:01
  this
• 0:01
  is
• 0:01
  omnitalk
• 0:02
  Retail.
• 0:02
  I
• 0:02
  am
• 0:02
  Chris
• 0:03
  Walton
• 0:03
  and
• 0:04
  I
• 0:04
  am
• 0:04
  coming
• 0:04
  to
• 0:04
  you
• 0:04
  live
• 0:05
  once
• 0:05
  again
• 0:05
  from
• 0:05
  the
• 0:06
  Consumer
• 0:06
  Goods
• 0:07
  Forums
• 0:07
  Global
• 0:08
  Summit
• 0:08
  in
• 0:08
  Vienna,
• 0:09
  Austria.
• 0:10
  And
• 0:10
  we
• 0:10
  are
• 0:10
  of
• 0:10
  course
• 0:11
  recording
• 0:12
  this
• 0:12
  interview
• 0:12
  from
• 0:13
  CGF's
• 0:14
  leadership
• 0:14
  studio,
• 0:14
  which
• 0:15
  is
• 0:15
  sponsored
• 0:15
  by
• 0:15
  Vuzion.
• 0:16
  Now
• 0:16
  joining
• 0:17
  me
• 0:17
  is
• 0:17
  Rhiannon
• 0:18
  Thomas,
• 0:19
  who
• 0:19
  is
• 0:19
  the
• 0:19
  global
• 0:20
  lead
• 0:20
  for
• 0:20
  consumer
• 0:21
  retail
• 0:21
  and
• 0:21
  luxury
• 0:22
  practice
• 0:22
  at
• 0:23
  Kearney.
• 0:24
  Rhiannon,
• 0:25
  welcome
• 0:25
  to
• 0:26
  omnitok.
• 0:26
  Thank
• 0:27
  you.
• 0:28
  Well,
• 0:29
  it's
• 0:29
  lovely
• 0:29
  to
• 0:29
  be
• 0:29
  here
• 0:30
  and
• 0:30
  I've
• 0:31
  been
• 0:31
  enjoying
• 0:31
  the
• 0:31
  cgf,
• 0:32
  so.
• 0:32
  Yeah.
• 0:33
  Have
• 0:33
  you
• 0:33
  been
• 0:33
  here
• 0:33
  before?
• 0:34
  Yes,
• 0:34
  actually,
• 0:34
  I
• 0:35
  think
• 0:35
  it's
• 0:35
  my
• 0:35
  fifth.
• 0:36
  Five
• 0:36
  times.
• 0:37
  You
• 0:37
  get
• 0:37
  a.
• 0:37
  Five
• 0:37
  time.
• 0:38
  You
• 0:38
  probably
• 0:38
  get
• 0:38
  a
• 0:38
  jacket
• 0:39
  for
• 0:39
  that
• 0:39
  here,
• 0:39
  probably.
• 0:40
  Or
• 0:40
  a
• 0:40
  reusable
• 0:41
  bag
• 0:41
  or
• 0:41
  something
• 0:42
  like
• 0:42
  that,
• 0:42
  you
• 0:42
  know.
• 0:42
  Probably.
• 0:43
  Well,
• 0:43
  tell
• 0:43
  us,
• 0:43
  tell
• 0:44
  us
• 0:44
  about
• 0:44
  yourself
• 0:44
  and
• 0:44
  your
• 0:44
  role
• 0:44
  and
• 0:45
  congrats
• 0:45
  to,
• 0:45
  to
• 0:45
  Carney
• 0:46
  for
• 0:46
  like
• 0:46
  the
• 0:46
  100
• 0:46
  year
• 0:46
  anniversary.
• 0:47
  Right.
• 0:47
  You
• 0:47
  guys
• 0:47
  have
• 0:47
  been
• 0:47
  around
• 0:48
  for
• 0:48
  100
• 0:48
  years.
• 0:48
  Yeah,
• 0:49
  exactly.
• 0:49
  No,
• 0:50
  it's
• 0:50
  a
• 0:50
  big
• 0:50
  thing
• 0:50
  for
• 0:50
  us
• 0:52
  and
• 0:52
  it's
• 0:53
  really
• 0:53
  a
• 0:53
  big
• 0:54
  year
• 0:54
  for
• 0:54
  us
• 0:54
  and
• 0:54
  we're
• 0:55
  really
• 0:55
  putting
• 0:55
  a
• 0:55
  lot
• 0:55
  into
• 0:56
  making
• 0:56
  sure
• 0:57
  we're
• 0:57
  bringing
• 0:58
  a
• 0:58
  different
• 0:58
  side
• 0:58
  to
• 0:58
  ourselves
• 0:59
  as
• 0:59
  well
• 0:59
  to,
• 1:00
  to
• 1:00
  the
• 1:00
  Consumer
• 1:01
  Goods
• 1:01
  Forum.
• 1:01
  So
• 1:02
  I
• 1:02
  lead
• 1:02
  the
• 1:03
  consumer
• 1:03
  goods
• 1:04
  retail
• 1:04
  and
• 1:04
  luxury
• 1:05
  practice,
• 1:05
  as
• 1:05
  you
• 1:05
  said.
• 1:06
  I'm
• 1:06
  based
• 1:06
  in
• 1:07
  London.
• 1:08
  I
• 1:08
  don't
• 1:08
  spend
• 1:08
  that
• 1:08
  much
• 1:08
  time
• 1:09
  in
• 1:09
  London.
• 1:09
  Really.
• 1:09
  Yes.
• 1:10
  That's
• 1:11
  part.
• 1:11
  Well,
• 1:11
  you're
• 1:12
  a
• 1:12
  consultant,
• 1:12
  so
• 1:12
  you
• 1:12
  don't
• 1:13
  spend
• 1:13
  that
• 1:13
  much
• 1:13
  time
• 1:13
  anywhere,
• 1:14
  right?
• 1:14
  Yeah.
• 1:14
  Right.
• 1:14
  Part
• 1:15
  and
• 1:15
  parcel
• 1:15
  of
• 1:15
  the
• 1:15
  role.
• 1:16
  But
• 1:17
  I
• 1:17
  grew
• 1:18
  up
• 1:18
  in
• 1:18
  France,
• 1:18
  so
• 1:18
  I
• 1:19
  already
• 1:19
  had
• 1:19
  a
• 1:19
  bit
• 1:19
  of
• 1:20
  a
• 1:20
  like
• 1:20
  international
• 1:21
  kind
• 1:21
  of
• 1:22
  growing
• 1:22
  up.
• 1:24
  And
• 1:24
  yeah,
• 1:24
  I've
• 1:24
  been
• 1:24
  in
• 1:24
  the
• 1:25
  industry
• 1:25
  for
• 1:26
  two
• 1:26
  decades
• 1:26
  now.
• 1:27
  Only
• 1:27
  focus
• 1:28
  on
• 1:29
  the
• 1:29
  consumer
• 1:29
  space.
• 1:30
  And
• 1:31
  I
• 1:31
  love
• 1:31
  it.
• 1:31
  Really?
• 1:32
  What
• 1:32
  do
• 1:32
  you
• 1:32
  love
• 1:32
  about
• 1:32
  it?
• 1:33
  It's
• 1:33
  just
• 1:34
  super
• 1:34
  tangible.
• 1:35
  Yes.
• 1:36
  You
• 1:36
  really
• 1:36
  kind
• 1:37
  of
• 1:38
  get
• 1:38
  into
• 1:38
  like
• 1:39
  the
• 1:39
  nitty
• 1:39
  gritty
• 1:40
  of
• 1:40
  things.
• 1:40
  If
• 1:40
  you
• 1:40
  want
• 1:41
  to
• 1:41
  get
• 1:41
  it
• 1:41
  to
• 1:41
  work
• 1:41
  properly,
• 1:42
  you
• 1:42
  have
• 1:42
  to
• 1:42
  get
• 1:42
  into
• 1:43
  the
• 1:43
  details.
• 1:43
  And
• 1:44
  it's
• 1:45
  true
• 1:45
  too.
• 1:47
  And
• 1:47
  there's
• 1:48
  a
• 1:48
  lot
• 1:48
  of
• 1:48
  change
• 1:48
  happening
• 1:49
  at
• 1:49
  the
• 1:49
  moment.
• 1:50
  Yes.
• 1:50
  So
• 1:50
  keeps
• 1:51
  us
• 1:51
  consultants
• 1:52
  on
• 1:52
  our
• 1:52
  toes
• 1:53
  because
• 1:53
  we're
• 1:54
  there
• 1:54
  to
• 1:54
  make
• 1:54
  sure
• 1:54
  our
• 1:54
  clients
• 1:55
  can
• 1:55
  adapt
• 1:55
  to
• 1:55
  that
• 1:56
  change.
• 1:56
  Yes.
• 1:56
  Yeah.
• 1:56
  Retail
• 1:57
  is
• 1:57
  detail.
• 1:57
  Yes.
• 1:58
  Yeah.
• 1:58
  And
• 1:58
  I
• 1:58
  love
• 1:58
  the
• 1:58
  tangibility
• 1:59
  part
• 1:59
  too.
• 1:59
  You're
• 1:59
  right.
• 2:00
  And
• 2:00
  that's
• 2:00
  what
• 2:00
  I.
• 2:00
  That's
• 2:00
  what
• 2:01
  drew
• 2:01
  me
• 2:01
  to
• 2:01
  it
• 2:01
  too,
• 2:01
  is
• 2:01
  like
• 2:02
  it's
• 2:02
  the
• 2:02
  one
• 2:02
  job
• 2:02
  where
• 2:03
  you
• 2:03
  can
• 2:03
  probably
• 2:03
  pick
• 2:03
  up
• 2:04
  and
• 2:04
  talk
• 2:04
  to
• 2:04
  anyone
• 2:04
  in
• 2:05
  the
• 2:05
  world
• 2:05
  about
• 2:05
  it
• 2:05
  and
• 2:06
  they'll
• 2:06
  have
• 2:06
  some
• 2:06
  idea
• 2:06
  of
• 2:07
  what
• 2:07
  you
• 2:07
  do.
• 2:07
  Yeah.
• 2:08
  The
• 2:08
  only
• 2:08
  problem
• 2:08
  is
• 2:09
  sometimes
• 2:09
  that
• 2:10
  has
• 2:10
  issues
• 2:11
  because
• 2:11
  everyone's
• 2:11
  got
• 2:11
  an
• 2:11
  opinion.
• 2:12
  Yes.
• 2:12
  Right.
• 2:13
  Yes.
• 2:13
  You're
• 2:13
  gonna
• 2:13
  Hear
• 2:13
  everything,
• 2:14
  especially
• 2:14
  from
• 2:14
  Aunt
• 2:15
  Edna,
• 2:15
  you
• 2:15
  know,
• 2:16
  if
• 2:16
  you're
• 2:16
  not
• 2:16
  careful.
• 2:16
  But
• 2:17
  I
• 2:18
  heard
• 2:18
  someone
• 2:18
  told
• 2:19
  me
• 2:19
  actually
• 2:19
  prior
• 2:19
  to
• 2:20
  starting
• 2:20
  this
• 2:20
  interview
• 2:21
  that
• 2:22
  your
• 2:22
  expertise
• 2:23
  is
• 2:23
  value
• 2:23
  creation.
• 2:25
  Is
• 2:25
  that
• 2:25
  true?
• 2:25
  That's
• 2:26
  true.
• 2:27
  Basically
• 2:28
  the,
• 2:28
  I
• 2:29
  mean,
• 2:29
  Carney
• 2:29
  overall
• 2:30
  is
• 2:30
  known
• 2:30
  for
• 2:30
  impact
• 2:31
  and
• 2:31
  that's
• 2:32
  what
• 2:32
  typically
• 2:32
  our
• 2:32
  clients
• 2:33
  hire
• 2:33
  us
• 2:34
  for
• 2:34
  is
• 2:34
  if
• 2:34
  they
• 2:34
  want
• 2:35
  kind
• 2:35
  of
• 2:36
  real,
• 2:36
  tangible,
• 2:37
  bottom
• 2:37
  line
• 2:38
  kind
• 2:38
  of
• 2:38
  value
• 2:39
  in
• 2:39
  their.
• 2:39
  Okay,
• 2:40
  so
• 2:40
  I've.
• 2:41
  Yeah,
• 2:41
  and
• 2:42
  I
• 2:42
  focus
• 2:42
  on
• 2:42
  large
• 2:43
  scale
• 2:43
  value
• 2:44
  creation
• 2:45
  programs
• 2:45
  across
• 2:46
  different
• 2:47
  sectors
• 2:47
  and
• 2:48
  it's.
• 2:48
  Yeah,
• 2:48
  it's
• 2:48
  really
• 2:49
  fascinating
• 2:49
  at
• 2:49
  the
• 2:50
  moment
• 2:50
  because
• 2:51
  what
• 2:51
  we've
• 2:51
  seen
• 2:52
  is
• 2:52
  the
• 2:52
  value
• 2:52
  creation
• 2:53
  levers
• 2:53
  are
• 2:54
  completely
• 2:54
  changing
• 2:55
  from
• 2:55
  what
• 2:55
  they
• 2:55
  used
• 2:55
  to
• 2:56
  be.
• 2:57
  And
• 2:57
  it's
• 2:57
  really
• 2:57
  keeping
• 2:58
  us
• 2:58
  on
• 2:58
  our
• 2:58
  toes
• 2:58
  and
• 2:59
  our
• 2:59
  clients
• 3:00
  on
• 3:00
  their
• 3:00
  toes.
• 3:01
  But
• 3:01
  you
• 3:01
  can
• 3:01
  see
• 3:02
  that
• 3:02
  the
• 3:02
  industry
• 3:02
  needs
• 3:03
  to
• 3:03
  create
• 3:03
  value
• 3:03
  in
• 3:04
  quite
• 3:04
  different
• 3:04
  ways
• 3:05
  from
• 3:05
  what
• 3:05
  used
• 3:06
  to
• 3:06
  be
• 3:06
  the
• 3:06
  case.
• 3:07
  And
• 3:08
  that's
• 3:08
  what
• 3:08
  we're
• 3:08
  putting
• 3:09
  into
• 3:10
  play.
• 3:10
  This
• 3:10
  is
• 3:11
  really
• 3:11
  interesting.
• 3:11
  So
• 3:11
  paint
• 3:11
  that
• 3:12
  perspective
• 3:12
  for
• 3:12
  our
• 3:12
  audience.
• 3:12
  I'm
• 3:13
  curious,
• 3:13
  so
• 3:13
  what
• 3:13
  did
• 3:14
  you
• 3:14
  used
• 3:14
  to
• 3:14
  see
• 3:14
  and
• 3:14
  what
• 3:15
  are
• 3:15
  the
• 3:15
  trends
• 3:15
  that
• 3:15
  you're
• 3:15
  seeing
• 3:16
  towards
• 3:16
  value
• 3:16
  creation
• 3:17
  now?
• 3:18
  Yeah,
• 3:18
  so
• 3:19
  what
• 3:19
  we're
• 3:19
  seeing
• 3:19
  is
• 3:20
  that
• 3:20
  first
• 3:21
  of
• 3:21
  all
• 3:21
  the
• 3:21
  category
• 3:22
  expertise
• 3:23
  and
• 3:23
  specialization
• 3:24
  is
• 3:25
  really
• 3:25
  mattering.
• 3:26
  So
• 3:26
  what
• 3:26
  does
• 3:26
  that
• 3:26
  mean?
• 3:27
  And
• 3:27
  you've
• 3:27
  seen
• 3:27
  the
• 3:28
  trends
• 3:28
  across
• 3:29
  lots
• 3:29
  of
• 3:29
  companies
• 3:30
  is
• 3:31
  that
• 3:31
  you
• 3:31
  want
• 3:32
  to
• 3:32
  make
• 3:32
  sure
• 3:32
  that
• 3:33
  you're
• 3:33
  optimizing
• 3:34
  within
• 3:35
  a
• 3:35
  given
• 3:35
  category.
• 3:36
  And
• 3:36
  that's
• 3:36
  why
• 3:36
  we're
• 3:36
  seeing
• 3:37
  all
• 3:37
  these
• 3:37
  portfolio
• 3:38
  changes
• 3:39
  and
• 3:39
  companies
• 3:40
  divesting
• 3:41
  part
• 3:41
  of
• 3:41
  their
• 3:42
  portfolio
• 3:42
  is
• 3:43
  because
• 3:43
  it
• 3:43
  doesn't
• 3:43
  make
• 3:43
  sense
• 3:44
  to
• 3:44
  have
• 3:44
  it
• 3:44
  grouped
• 3:45
  together
• 3:45
  anymore.
• 3:47
  And
• 3:47
  it
• 3:47
  makes
• 3:47
  much
• 3:47
  more
• 3:48
  sense
• 3:48
  to
• 3:48
  like
• 3:49
  focus
• 3:49
  on
• 3:50
  a
• 3:50
  frozen
• 3:50
  value
• 3:51
  chain
• 3:51
  or
• 3:51
  on
• 3:51
  an
• 3:52
  ambient
• 3:52
  value
• 3:52
  chain
• 3:53
  or
• 3:53
  you
• 3:54
  know,
• 3:54
  on
• 3:55
  personal
• 3:55
  care.
• 3:55
  Right.
• 3:56
  And
• 3:56
  that
• 3:56
  makes
• 3:57
  a
• 3:57
  lot
• 3:57
  more
• 3:58
  sense
• 3:58
  because
• 3:59
  those
• 4:00
  categories
• 4:00
  are
• 4:00
  evolving
• 4:01
  in
• 4:01
  very
• 4:01
  different
• 4:02
  ways.
• 4:03
  They've
• 4:03
  got
• 4:03
  different
• 4:03
  channels,
• 4:04
  different
• 4:04
  consumer
• 4:05
  needs,
• 4:05
  etc.
• 4:06
  And
• 4:07
  yeah,
• 4:07
  and
• 4:08
  so
• 4:08
  the
• 4:08
  back
• 4:08
  office
• 4:09
  savings
• 4:09
  just
• 4:09
  aren't
• 4:09
  what
• 4:10
  they
• 4:10
  used
• 4:10
  to
• 4:10
  be.
• 4:10
  To
• 4:11
  scale
• 4:12
  is
• 4:12
  less
• 4:13
  relevant
• 4:14
  now.
• 4:15
  It's
• 4:15
  becoming
• 4:16
  much
• 4:16
  more
• 4:16
  about
• 4:17
  really
• 4:17
  kind
• 4:18
  of
• 4:18
  being
• 4:18
  clear
• 4:19
  about
• 4:19
  what's
• 4:19
  driving
• 4:20
  value
• 4:20
  in
• 4:20
  an
• 4:20
  individual
• 4:21
  category.
• 4:22
  So
• 4:22
  that's
• 4:22
  making
• 4:22
  a
• 4:23
  big
• 4:23
  difference.
• 4:23
  Okay,
• 4:24
  got
• 4:24
  it.
• 4:24
  What
• 4:25
  else?
• 4:25
  Is
• 4:25
  there
• 4:25
  anything
• 4:25
  else?
• 4:26
  Yeah,
• 4:26
  so
• 4:26
  I
• 4:26
  mean
• 4:27
  linked
• 4:27
  to
• 4:27
  that,
• 4:28
  we're
• 4:28
  seeing
• 4:28
  that
• 4:29
  cross
• 4:29
  functional
• 4:30
  and
• 4:30
  end
• 4:31
  to
• 4:31
  end
• 4:31
  value
• 4:32
  creation
• 4:33
  is
• 4:33
  making
• 4:33
  a
• 4:33
  big
• 4:33
  difference.
• 4:34
  Now
• 4:34
  that
• 4:34
  can
• 4:34
  sound
• 4:34
  like
• 4:35
  a
• 4:35
  bit
• 4:35
  of
• 4:35
  a
• 4:35
  buzzword.
• 4:36
  Yeah,
• 4:37
  but
• 4:37
  what,
• 4:38
  what
• 4:39
  it
• 4:39
  means
• 4:39
  is
• 4:40
  that
• 4:41
  instead
• 4:41
  of
• 4:41
  being
• 4:42
  really
• 4:42
  clear
• 4:42
  on
• 4:42
  what
• 4:43
  value
• 4:43
  you
• 4:43
  can
• 4:43
  drive
• 4:44
  in
• 4:44
  procurement,
• 4:44
  what
• 4:45
  value
• 4:45
  you
• 4:45
  can
• 4:45
  drive
• 4:46
  in
• 4:46
  marketing,
• 4:47
  what
• 4:47
  value
• 4:48
  you
• 4:48
  can
• 4:48
  drive
• 4:48
  in
• 4:49
  your
• 4:49
  manufacturing,
• 4:50
  it's
• 4:50
  really
• 4:50
  about
• 4:51
  connecting
• 4:51
  the
• 4:51
  dots
• 4:52
  across
• 4:52
  those
• 4:52
  areas
• 4:53
  and
• 4:53
  making
• 4:54
  the
• 4:54
  trade
• 4:54
  offs.
• 4:55
  So
• 4:55
  for
• 4:55
  example,
• 4:56
  have
• 4:57
  you
• 4:57
  got,
• 4:58
  you've
• 4:58
  got
• 4:58
  products
• 4:59
  on
• 4:59
  your
• 5:00
  manufacturing
• 5:01
  lines
• 5:01
  that
• 5:01
  are
• 5:02
  really
• 5:02
  hard
• 5:02
  to
• 5:02
  produce,
• 5:03
  creating
• 5:04
  a
• 5:04
  lot
• 5:04
  of
• 5:04
  complexity.
• 5:05
  You
• 5:05
  need
• 5:05
  to
• 5:05
  stop
• 5:05
  the
• 5:05
  line,
• 5:06
  start
• 5:06
  the
• 5:06
  line,
• 5:07
  et
• 5:07
  cetera.
• 5:08
  And
• 5:08
  you
• 5:08
  really
• 5:08
  need
• 5:09
  to
• 5:10
  challenge
• 5:11
  is
• 5:11
  that
• 5:11
  really
• 5:11
  creating
• 5:12
  value
• 5:12
  for
• 5:12
  the
• 5:13
  consumer
• 5:13
  or
• 5:13
  not?
• 5:14
  And
• 5:15
  working
• 5:15
  through
• 5:15
  with
• 5:16
  marketing,
• 5:16
  for
• 5:17
  example,
• 5:17
  how
• 5:17
  you
• 5:18
  can
• 5:18
  make
• 5:18
  it
• 5:18
  in
• 5:18
  a
• 5:19
  way
• 5:19
  that's
• 5:19
  not
• 5:19
  going
• 5:20
  to
• 5:20
  create
• 5:20
  so
• 5:20
  many
• 5:20
  issues
• 5:21
  in
• 5:21
  the
• 5:21
  value
• 5:21
  chain
• 5:22
  and
• 5:23
  at
• 5:23
  Carney.
• 5:23
  That's
• 5:23
  also
• 5:24
  why
• 5:24
  we've
• 5:24
  invested
• 5:25
  a
• 5:25
  lot
• 5:25
  in
• 5:25
  product
• 5:26
  design
• 5:28
  and
• 5:28
  we've
• 5:29
  got
• 5:29
  design
• 5:29
  labs
• 5:30
  now
• 5:30
  across
• 5:31
  the
• 5:31
  globe
• 5:32
  where
• 5:32
  we
• 5:32
  really
• 5:33
  challenge
• 5:33
  in
• 5:34
  a
• 5:34
  cross
• 5:34
  functional
• 5:34
  way
• 5:35
  that
• 5:35
  design
• 5:35
  of
• 5:36
  the
• 5:36
  product
• 5:36
  because
• 5:36
  we
• 5:36
  find
• 5:37
  it's
• 5:37
  a
• 5:37
  really
• 5:37
  big
• 5:37
  unlock
• 5:38
  for,
• 5:39
  for
• 5:39
  value
• 5:39
  creation.
• 5:40
  It's
• 5:40
  interesting.
• 5:40
  That's
• 5:41
  probably
• 5:41
  been
• 5:41
  my
• 5:41
  number
• 5:41
  one.
• 5:42
  I
• 5:42
  mean,
• 5:42
  I
• 5:42
  think
• 5:43
  I've
• 5:43
  done
• 5:43
  now
• 5:44
  15
• 5:44
  interviews
• 5:45
  with
• 5:45
  different
• 5:45
  folks
• 5:45
  at
• 5:46
  this
• 5:46
  conference
• 5:46
  and
• 5:46
  I
• 5:46
  think
• 5:46
  that's
• 5:47
  probably
• 5:47
  my
• 5:47
  number
• 5:47
  one
• 5:48
  takeaway
• 5:48
  is
• 5:48
  just
• 5:48
  that
• 5:49
  the
• 5:49
  need
• 5:50
  for
• 5:50
  what
• 5:50
  you
• 5:50
  just
• 5:50
  said
• 5:51
  is
• 5:51
  so
• 5:51
  much
• 5:51
  more
• 5:51
  palpable
• 5:52
  than
• 5:52
  it
• 5:52
  ever
• 5:52
  was
• 5:52
  before.
• 5:53
  And
• 5:54
  the
• 5:54
  other
• 5:54
  interesting
• 5:54
  thing
• 5:54
  about
• 5:55
  it
• 5:55
  too
• 5:55
  is,
• 5:55
  and
• 5:55
  I'm
• 5:56
  curious
• 5:56
  to
• 5:56
  get
• 5:56
  your
• 5:56
  take
• 5:56
  on
• 5:57
  this
• 5:57
  is,
• 5:58
  is
• 5:58
  technology,
• 5:58
  particularly
• 5:59
  AI,
• 5:59
  making
• 6:00
  that
• 6:00
  easier
• 6:01
  or
• 6:01
  how
• 6:01
  do
• 6:02
  you
• 6:02
  view
• 6:02
  that
• 6:02
  and
• 6:03
  how
• 6:03
  is
• 6:03
  AI
• 6:03
  impacting
• 6:04
  the
• 6:04
  value
• 6:04
  creation?
• 6:05
  Yeah,
• 6:06
  so
• 6:06
  from
• 6:06
  an
• 6:07
  AI
• 6:07
  perspective,
• 6:08
  what
• 6:08
  we're
• 6:08
  seeing
• 6:09
  is
• 6:09
  the
• 6:09
  ones
• 6:09
  that
• 6:09
  are
• 6:09
  doing
• 6:10
  well
• 6:11
  and
• 6:11
  companies
• 6:11
  that
• 6:12
  are
• 6:12
  doing
• 6:12
  well
• 6:12
  in
• 6:12
  IT
• 6:13
  are
• 6:13
  not
• 6:13
  just
• 6:13
  optimizing
• 6:14
  what
• 6:14
  they
• 6:15
  have
• 6:15
  today.
• 6:16
  I've
• 6:16
  heard
• 6:16
  that
• 6:17
  too.
• 6:17
  They're
• 6:17
  optimizing.
• 6:18
  Well,
• 6:18
  optimizing.
• 6:19
  They're
• 6:19
  really
• 6:20
  rethinking
• 6:21
  the
• 6:22
  processes
• 6:23
  and
• 6:23
  sometimes
• 6:23
  even
• 6:24
  focus
• 6:24
  more
• 6:25
  on
• 6:25
  the
• 6:25
  outcomes
• 6:26
  than
• 6:26
  the
• 6:26
  process
• 6:26
  itself.
• 6:27
  Thinking
• 6:28
  in
• 6:28
  a
• 6:28
  process,
• 6:29
  you're
• 6:29
  making
• 6:29
  assumptions.
• 6:30
  So
• 6:30
  if
• 6:30
  you
• 6:30
  really
• 6:31
  want
• 6:31
  zero
• 6:31
  bases,
• 6:33
  I'm
• 6:33
  focused
• 6:33
  on
• 6:34
  this
• 6:34
  outcome,
• 6:36
  cost
• 6:36
  reduction
• 6:37
  or
• 6:37
  growth
• 6:37
  or
• 6:38
  both.
• 6:39
  And
• 6:39
  how
• 6:39
  do
• 6:40
  I
• 6:40
  deliver
• 6:41
  that
• 6:41
  in
• 6:41
  the
• 6:41
  best
• 6:42
  way
• 6:42
  possible.
• 6:43
  And
• 6:43
  then
• 6:43
  working
• 6:44
  with
• 6:44
  startup
• 6:45
  ecosystems
• 6:47
  to
• 6:47
  make
• 6:47
  sure
• 6:47
  you've
• 6:47
  got
• 6:48
  the
• 6:48
  very
• 6:48
  best
• 6:49
  at
• 6:50
  each
• 6:51
  element
• 6:53
  of
• 6:53
  that
• 6:54
  outcome
• 6:54
  because
• 6:56
  it's
• 6:56
  changing
• 6:57
  so
• 6:57
  quickly
• 6:58
  that
• 6:58
  you
• 6:58
  need
• 6:59
  to
• 6:59
  be
• 6:59
  able
• 6:59
  to
• 6:59
  plug
• 6:59
  and
• 7:00
  play
• 7:00
  the
• 7:00
  right
• 7:00
  capabilities
• 7:01
  over
• 7:02
  time.
• 7:02
  And
• 7:02
  I
• 7:03
  think
• 7:04
  what
• 7:04
  we're
• 7:04
  realizing
• 7:05
  is
• 7:05
  that
• 7:05
  the
• 7:05
  companies
• 7:06
  that
• 7:06
  are
• 7:06
  doing
• 7:07
  thinking
• 7:07
  in
• 7:07
  that
• 7:08
  way
• 7:08
  are
• 7:09
  driving
• 7:09
  both
• 7:10
  top
• 7:10
  line
• 7:10
  and
• 7:11
  bottom
• 7:11
  line
• 7:12
  at
• 7:12
  the
• 7:12
  same
• 7:12
  time
• 7:12
  through
• 7:13
  their
• 7:13
  use
• 7:13
  of
• 7:14
  AI.
• 7:14
  We've
• 7:14
  had
• 7:15
  like
• 7:15
  a
• 7:15
  client
• 7:16
  asked
• 7:17
  us
• 7:17
  to
• 7:17
  completely
• 7:18
  reinvent
• 7:18
  how
• 7:18
  they
• 7:18
  do
• 7:19
  merchandising.
• 7:20
  Take
• 7:20
  a
• 7:20
  blank
• 7:20
  sheet
• 7:21
  of
• 7:21
  paper,
• 7:21
  work.
• 7:22
  It
• 7:22
  out
• 7:22
  from
• 7:22
  scratch,
• 7:24
  better
• 7:24
  you
• 7:24
  than
• 7:24
  me.
• 7:25
  It's
• 7:26
  super
• 7:26
  powerful
• 7:27
  when
• 7:27
  you
• 7:27
  get
• 7:27
  that.
• 7:27
  It
• 7:28
  probably
• 7:28
  is
• 7:28
  actually
• 7:29
  because
• 7:31
  it
• 7:31
  doesn't
• 7:31
  constrain
• 7:32
  the
• 7:32
  thinking.
• 7:32
  And
• 7:33
  we
• 7:33
  really
• 7:33
  brought
• 7:34
  in
• 7:34
  the
• 7:34
  best
• 7:34
  of
• 7:34
  the
• 7:35
  startup
• 7:35
  world
• 7:36
  to
• 7:36
  kind
• 7:36
  of
• 7:37
  crack
• 7:38
  that
• 7:38
  problem.
• 7:39
  So
• 7:39
  it
• 7:39
  helps,
• 7:40
  but
• 7:40
  I
• 7:41
  think
• 7:41
  you
• 7:41
  need
• 7:42
  to
• 7:42
  think
• 7:42
  about
• 7:42
  it
• 7:43
  in
• 7:44
  the
• 7:44
  right
• 7:44
  way,
• 7:44
  otherwise
• 7:45
  you
• 7:45
  end
• 7:45
  up
• 7:45
  creating,
• 7:46
  I
• 7:46
  think,
• 7:46
  more
• 7:46
  complexity
• 7:47
  out
• 7:47
  of
• 7:47
  it.
• 7:47
  Yeah.
• 7:48
  How
• 7:48
  do
• 7:48
  you
• 7:48
  do
• 7:48
  that?
• 7:48
  Because
• 7:48
  what
• 7:48
  I'm
• 7:49
  hearing
• 7:49
  from
• 7:49
  you,
• 7:49
  if
• 7:49
  I
• 7:49
  kind
• 7:50
  of
• 7:50
  read
• 7:50
  between
• 7:50
  the
• 7:50
  lines,
• 7:50
  is
• 7:50
  you're
• 7:51
  saying
• 7:51
  like
• 7:51
  companies,
• 7:52
  it
• 7:52
  would
• 7:52
  behoove
• 7:53
  companies
• 7:53
  to
• 7:53
  kind
• 7:54
  of
• 7:54
  exercise
• 7:54
  their
• 7:54
  innovation
• 7:55
  muscles,
• 7:55
  so
• 7:56
  to
• 7:56
  speak.
• 7:56
  Like,
• 7:57
  what
• 7:57
  is
• 7:57
  the
• 7:57
  best
• 7:57
  way
• 7:58
  for
• 7:58
  them
• 7:58
  to
• 7:59
  do
• 7:59
  that?
• 7:59
  Because
• 8:00
  you
• 8:00
  probably
• 8:00
  need
• 8:00
  to
• 8:01
  do
• 8:01
  that
• 8:01
  before
• 8:01
  you
• 8:01
  get
• 8:02
  to
• 8:02
  the
• 8:02
  outcome
• 8:03
  goals
• 8:04
  of
• 8:04
  AI
• 8:05
  and
• 8:05
  trying
• 8:05
  to
• 8:06
  reinvent
• 8:06
  merchandising,
• 8:07
  so
• 8:07
  to
• 8:07
  speak.
• 8:07
  Like,
• 8:08
  you
• 8:08
  can't
• 8:08
  start
• 8:08
  from
• 8:08
  ground
• 8:08
  zero.
• 8:09
  You
• 8:09
  gotta
• 8:09
  figure
• 8:09
  out
• 8:09
  the
• 8:10
  innovation
• 8:10
  muscle
• 8:11
  side
• 8:11
  of
• 8:11
  it
• 8:11
  first.
• 8:12
  Yeah.
• 8:12
  So
• 8:13
  we
• 8:13
  have
• 8:13
  seen
• 8:14
  that
• 8:15
  there's
• 8:15
  been
• 8:15
  a.
• 8:16
  It's
• 8:16
  no
• 8:17
  secret
• 8:17
  that
• 8:18
  most
• 8:18
  of
• 8:18
  the
• 8:18
  value
• 8:19
  created
• 8:20
  in
• 8:20
  consumer
• 8:21
  has
• 8:21
  been
• 8:21
  through
• 8:21
  pricing
• 8:22
  and
• 8:22
  not
• 8:22
  as
• 8:22
  much
• 8:23
  through
• 8:23
  volume
• 8:23
  growth.
• 8:23
  Right.
• 8:26
  And
• 8:27
  there
• 8:27
  needs
• 8:27
  to
• 8:28
  be
• 8:28
  a
• 8:28
  real
• 8:28
  shift
• 8:30
  in
• 8:30
  terms
• 8:30
  of
• 8:31
  how
• 8:31
  you
• 8:31
  think
• 8:31
  of
• 8:31
  innovation
• 8:33
  linked
• 8:33
  to
• 8:33
  that.
• 8:34
  And
• 8:35
  it's
• 8:35
  both
• 8:36
  thinking
• 8:36
  about
• 8:37
  true
• 8:38
  innovation
• 8:39
  from
• 8:39
  what's
• 8:40
  really
• 8:40
  going
• 8:40
  to
• 8:40
  change
• 8:41
  consumer
• 8:42
  value.
• 8:43
  So
• 8:43
  what
• 8:44
  is
• 8:44
  at
• 8:45
  the
• 8:45
  heart
• 8:45
  of
• 8:45
  the
• 8:45
  consumer
• 8:46
  need
• 8:46
  we're
• 8:46
  trying
• 8:46
  to
• 8:46
  solve,
• 8:47
  but
• 8:47
  also
• 8:47
  how
• 8:48
  do
• 8:48
  I
• 8:48
  renovate
• 8:49
  in
• 8:49
  a
• 8:49
  faster
• 8:49
  way?
• 8:50
  And
• 8:51
  we
• 8:51
  are
• 8:51
  seeing
• 8:52
  that
• 8:53
  some
• 8:53
  of
• 8:53
  our
• 8:53
  clients,
• 8:54
  it
• 8:54
  takes
• 8:55
  18
• 8:55
  months
• 8:55
  to
• 8:56
  get
• 8:56
  a
• 8:57
  basic
• 8:57
  renovation
• 8:58
  on
• 8:58
  the
• 8:58
  shelf.
• 9:00
  And
• 9:00
  so
• 9:01
  they
• 9:01
  are
• 9:01
  asking
• 9:01
  the
• 9:01
  question,
• 9:02
  okay,
• 9:02
  how
• 9:02
  can
• 9:02
  I
• 9:03
  do
• 9:03
  that
• 9:03
  in
• 9:03
  three
• 9:03
  months?
• 9:05
  And
• 9:05
  it
• 9:05
  is
• 9:05
  linked
• 9:06
  to
• 9:06
  the
• 9:06
  topic
• 9:07
  of
• 9:07
  end
• 9:07
  to
• 9:07
  end
• 9:07
  because
• 9:08
  you
• 9:08
  need
• 9:08
  to
• 9:08
  be
• 9:08
  clear
• 9:09
  on
• 9:09
  what
• 9:09
  assets
• 9:10
  you
• 9:10
  have
• 9:12
  available
• 9:12
  to
• 9:13
  be
• 9:13
  able
• 9:13
  to
• 9:13
  do
• 9:13
  that
• 9:13
  quickly.
• 9:14
  Where
• 9:14
  does
• 9:15
  it
• 9:15
  make
• 9:15
  a
• 9:15
  difference
• 9:15
  in.
• 9:16
  If
• 9:16
  I
• 9:16
  add,
• 9:16
  I
• 9:17
  don't
• 9:17
  know,
• 9:17
  if
• 9:18
  I
• 9:18
  change
• 9:18
  the
• 9:18
  bottle
• 9:19
  size
• 9:19
  to
• 9:19
  be
• 9:19
  too
• 9:20
  big,
• 9:20
  does
• 9:20
  that
• 9:20
  make
• 9:20
  a
• 9:21
  big
• 9:21
  difference
• 9:21
  in
• 9:21
  terms
• 9:22
  of
• 9:22
  my
• 9:22
  manufacturing
• 9:23
  line?
• 9:23
  Because
• 9:23
  that's
• 9:23
  how
• 9:23
  you
• 9:24
  crack
• 9:24
  the
• 9:24
  three
• 9:25
  months
• 9:25
  versus
• 9:26
  18.
• 9:26
  18
• 9:27
  months.
• 9:27
  And
• 9:27
  it's
• 9:27
  fascinating
• 9:28
  to
• 9:28
  work
• 9:29
  on
• 9:29
  getting
• 9:30
  products
• 9:30
  to
• 9:30
  shelf
• 9:31
  in
• 9:31
  that
• 9:32
  speed
• 9:32
  and
• 9:34
  time.
• 9:34
  Yeah,
• 9:35
  I
• 9:35
  mean,
• 9:35
  you
• 9:35
  got
• 9:35
  me
• 9:35
  excited
• 9:36
  with
• 9:36
  the
• 9:36
  merchandising.
• 9:36
  I
• 9:36
  would
• 9:37
  love
• 9:37
  that
• 9:37
  job
• 9:37
  to
• 9:37
  come
• 9:38
  in
• 9:38
  and
• 9:38
  redesign
• 9:38
  somebody's
• 9:39
  merchandising
• 9:39
  process.
• 9:39
  Oh
• 9:40
  my
• 9:40
  God,
• 9:40
  that'd
• 9:40
  be
• 9:41
  fabulous.
• 9:42
  Was
• 9:43
  found
• 9:43
  it
• 9:43
  super
• 9:44
  fun.
• 9:44
  Yeah.
• 9:44
  They
• 9:44
  probably
• 9:44
  were
• 9:45
  super
• 9:45
  energized
• 9:46
  and
• 9:46
  inspired
• 9:46
  by
• 9:47
  that
• 9:47
  work.
• 9:47
  Oh
• 9:47
  my
• 9:47
  God,
• 9:48
  that'd
• 9:48
  be
• 9:48
  so
• 9:48
  great.
• 9:49
  Man.
• 9:49
  I
• 9:49
  can't
• 9:50
  even
• 9:50
  stop
• 9:50
  thinking
• 9:50
  about
• 9:50
  it.
• 9:51
  All
• 9:51
  right,
• 9:51
  so
• 9:51
  let's
• 9:51
  get
• 9:51
  you
• 9:52
  out
• 9:52
  of
• 9:52
  here
• 9:52
  on
• 9:52
  this.
• 9:52
  We're
• 9:52
  in.
• 9:53
  We're
• 9:53
  almost
• 9:53
  at
• 9:53
  the
• 9:53
  conclusion
• 9:54
  of
• 9:54
  day
• 9:54
  two.
• 9:54
  Day
• 9:55
  two
• 9:55
  of
• 9:55
  cgf,
• 9:56
  like
• 9:56
  you
• 9:56
  said,
• 9:56
  your
• 9:56
  fifth
• 9:57
  year
• 9:57
  here.
• 9:58
  I'm
• 9:58
  curious,
• 9:59
  what
• 9:59
  was
• 10:00
  validated
• 10:00
  for
• 10:00
  you?
• 10:01
  What
• 10:01
  preconceived
• 10:02
  notions
• 10:02
  did
• 10:02
  you
• 10:03
  have
• 10:03
  going
• 10:03
  in
• 10:03
  that
• 10:03
  were
• 10:03
  validated
• 10:04
  for
• 10:04
  you
• 10:04
  over
• 10:04
  the
• 10:04
  last
• 10:05
  couple
• 10:05
  days.
• 10:05
  And
• 10:05
  maybe
• 10:05
  also
• 10:06
  what
• 10:06
  surprised
• 10:07
  you?
• 10:09
  So
• 10:09
  I
• 10:09
  was
• 10:09
  expecting
• 10:10
  a
• 10:10
  lot
• 10:10
  on
• 10:11
  AI
• 10:11
  and
• 10:12
  I
• 10:12
  think
• 10:12
  that
• 10:12
  was
• 10:12
  kind
• 10:13
  of
• 10:13
  validated.
• 10:14
  There's
• 10:14
  a
• 10:14
  lot
• 10:14
  of
• 10:14
  discussion
• 10:15
  on
• 10:15
  it
• 10:16
  and
• 10:17
  actually
• 10:17
  very
• 10:18
  tangible
• 10:19
  cases
• 10:19
  come
• 10:20
  coming
• 10:20
  out
• 10:20
  of
• 10:21
  companies
• 10:21
  using
• 10:21
  it
• 10:23
  in
• 10:23
  a
• 10:23
  way
• 10:23
  that's
• 10:23
  really
• 10:24
  driving.
• 10:24
  As
• 10:24
  I
• 10:25
  was
• 10:25
  saying,
• 10:25
  top
• 10:25
  line
• 10:26
  and
• 10:26
  bottom
• 10:26
  line,
• 10:27
  not
• 10:27
  just,
• 10:28
  you
• 10:28
  know,
• 10:29
  taking
• 10:29
  resources
• 10:30
  out,
• 10:30
  which
• 10:30
  is
• 10:31
  what
• 10:31
  everyone's
• 10:31
  kind
• 10:32
  of
• 10:32
  concerned
• 10:33
  about
• 10:33
  in
• 10:33
  terms
• 10:34
  of
• 10:34
  its
• 10:34
  application.
• 10:35
  Right.
• 10:35
  The
• 10:35
  power
• 10:35
  is
• 10:36
  getting
• 10:36
  both
• 10:36
  top
• 10:36
  line
• 10:37
  and
• 10:37
  bottom
• 10:37
  line.
• 10:37
  So
• 10:37
  we
• 10:37
  are
• 10:38
  seeing
• 10:38
  that.
• 10:38
  Okay.
• 10:39
  And
• 10:39
  that'
• 10:40
  lots
• 10:40
  of
• 10:40
  great,
• 10:41
  great
• 10:41
  cases.
• 10:42
  I
• 10:43
  think
• 10:44
  where
• 10:44
  I'm
• 10:44
  a
• 10:45
  little
• 10:45
  surprised
• 10:45
  is
• 10:45
  that
• 10:46
  the
• 10:46
  conversation
• 10:46
  hasn't
• 10:47
  shifted
• 10:47
  yet
• 10:48
  towards
• 10:50
  what
• 10:50
  does
• 10:50
  that
• 10:50
  mean
• 10:51
  from
• 10:52
  a
• 10:52
  complete
• 10:53
  operating
• 10:53
  model
• 10:54
  perspective?
• 10:55
  Because
• 10:56
  if
• 10:56
  you
• 10:56
  stick
• 10:57
  at
• 10:57
  use
• 10:57
  cases,
• 10:57
  you
• 10:58
  can
• 10:58
  see
• 10:58
  them
• 10:58
  in
• 10:58
  isolation,
• 10:59
  but
• 11:00
  when
• 11:00
  you
• 11:00
  stitch
• 11:00
  it
• 11:01
  all
• 11:01
  together,
• 11:01
  it
• 11:02
  completely
• 11:02
  changes
• 11:03
  how
• 11:03
  a
• 11:04
  consumer
• 11:04
  goods
• 11:04
  company
• 11:05
  or
• 11:05
  retailer
• 11:06
  needs
• 11:07
  to
• 11:07
  be
• 11:07
  set
• 11:07
  up
• 11:07
  and
• 11:08
  operating.
• 11:09
  And
• 11:09
  I'm
• 11:09
  hoping
• 11:09
  we
• 11:10
  start
• 11:10
  to
• 11:10
  see
• 11:11
  more
• 11:11
  of
• 11:11
  the
• 11:12
  conversation
• 11:12
  and
• 11:13
  more
• 11:13
  of
• 11:13
  the
• 11:13
  dialogue
• 11:14
  going
• 11:14
  in
• 11:14
  that
• 11:14
  direction.
• 11:15
  Right,
• 11:16
  so
• 11:16
  that's
• 11:16
  a
• 11:16
  good
• 11:16
  canary
• 11:16
  in
• 11:16
  the
• 11:17
  coal
• 11:17
  mine.
• 11:17
  Right,
• 11:17
  like,
• 11:18
  that's
• 11:18
  kind
• 11:18
  of
• 11:18
  what
• 11:18
  you're
• 11:18
  saying
• 11:18
  there,
• 11:19
  right?
• 11:19
  Like,
• 11:19
  is
• 11:19
  like,
• 11:19
  yeah,
• 11:20
  you're
• 11:20
  seeing.
• 11:21
  So
• 11:21
  if
• 11:21
  I
• 11:21
  play
• 11:22
  that
• 11:22
  back,
• 11:22
  you
• 11:22
  basically
• 11:22
  said
• 11:23
  that,
• 11:23
  you
• 11:23
  know,
• 11:24
  you've,
• 11:24
  you.
• 11:25
  It's
• 11:25
  been
• 11:25
  valid,
• 11:25
  the
• 11:26
  impact
• 11:26
  AI
• 11:27
  has
• 11:27
  been
• 11:27
  having.
• 11:27
  You're
• 11:27
  seeing
• 11:28
  that
• 11:28
  palpably
• 11:28
  in
• 11:28
  terms
• 11:29
  of
• 11:29
  how
• 11:29
  people
• 11:29
  are
• 11:29
  talking
• 11:29
  about
• 11:29
  it.
• 11:30
  But
• 11:30
  that
• 11:30
  next
• 11:30
  level
• 11:30
  of,
• 11:31
  okay,
• 11:31
  how
• 11:31
  do
• 11:32
  we
• 11:32
  actually
• 11:32
  operate
• 11:32
  day
• 11:33
  to
• 11:33
  day
• 11:33
  in
• 11:33
  the
• 11:33
  long
• 11:34
  run,
• 11:34
  when
• 11:34
  some
• 11:35
  of
• 11:35
  us
• 11:35
  are
• 11:35
  imagining
• 11:35
  agents
• 11:36
  versus
• 11:36
  people
• 11:37
  going
• 11:37
  forward,
• 11:38
  what
• 11:38
  does
• 11:38
  that
• 11:38
  look
• 11:38
  like?
• 11:39
  And
• 11:39
  that's
• 11:39
  still,
• 11:40
  that's
• 11:40
  still
• 11:40
  a
• 11:40
  discussion
• 11:41
  that
• 11:41
  we
• 11:41
  all
• 11:41
  need
• 11:41
  to
• 11:41
  have
• 11:41
  as.
• 11:42
  An
• 11:42
  industry
• 11:42
  moving
• 11:43
  beyond
• 11:43
  the
• 11:43
  use
• 11:43
  cases
• 11:44
  to
• 11:44
  the
• 11:44
  operating
• 11:45
  model
• 11:45
  and
• 11:46
  how
• 11:46
  you
• 11:46
  need
• 11:47
  to
• 11:47
  set
• 11:47
  it
• 11:47
  up
• 11:48
  to
• 11:48
  scale
• 11:48
  as
• 11:48
  well.
• 11:49
  Because
• 11:50
  an
• 11:50
  individual
• 11:51
  use
• 11:51
  case
• 11:51
  is,
• 11:52
  well,
• 11:52
  it's
• 11:52
  not
• 11:52
  easy,
• 11:53
  but
• 11:53
  it's
• 11:53
  like
• 11:54
  the
• 11:54
  starting
• 11:54
  point
• 11:55
  is
• 11:55
  how
• 11:55
  do
• 11:55
  you
• 11:56
  scale
• 11:56
  it
• 11:56
  across
• 11:56
  the
• 11:56
  organization?
• 11:57
  Right,
• 11:57
  right.
• 11:58
  Yeah.
• 11:58
  And
• 11:58
  think
• 11:58
  about
• 11:58
  all
• 11:59
  the
• 11:59
  collateral
• 12:00
  impacts
• 12:00
  that
• 12:00
  come,
• 12:01
  that
• 12:02
  arise
• 12:02
  from
• 12:03
  the
• 12:03
  efforts
• 12:03
  to
• 12:03
  do
• 12:04
  that.
• 12:04
  All
• 12:04
  right,
• 12:04
  well,
• 12:04
  thank
• 12:05
  you,
• 12:05
  Rhiannon.
• 12:06
  Thank
• 12:06
  you.
• 12:06
  That
• 12:06
  was
• 12:06
  really
• 12:06
  fabulous,
• 12:07
  really
• 12:07
  fun.
• 12:08
  Yeah,
• 12:08
  it
• 12:08
  was
• 12:08
  great.
• 12:09
  Great
• 12:09
  to
• 12:09
  meet
• 12:09
  you
• 12:09
  and
• 12:10
  thanks
• 12:10
  for
• 12:10
  stopping
• 12:10
  by
• 12:11
  and
• 12:11
  spending
• 12:11
  time
• 12:11
  with
• 12:11
  us.
• 12:12
  Thanks
• 12:12
  to
• 12:13
  CGF
• 12:13
  and
• 12:13
  VUSION
• 12:14
  for
• 12:14
  allowing
• 12:14
  us
• 12:14
  to
• 12:14
  bring
• 12:15
  you
• 12:15
  great
• 12:15
  interviews
• 12:15
  with
• 12:16
  folks
• 12:16
  like
• 12:16
  Rhiannon
• 12:17
  all
• 12:17
  week
• 12:17
  long,
• 12:18
  all
• 12:18
  conference
• 12:18
  long,
• 12:19
  and
• 12:19
  as
• 12:19
  always,
• 12:20
  be
• 12:20
  careful
• 12:21
  out.