Latest / The Unofficial Shopify Podcast
Campaign Autopilot updates / Shopify Editions Fall '26
"We actually take the media risk when we buy off-app. And if we don't buy well, that's on us. That's not on the merchant."
Samir Pradhan ran ads at Pinterest and Google. Now he runs merchant marketing at Shopify, a company that says it is not an ads company. For the Fall '26 Edition, Shop Campaigns goes from two countries to 35, and Campaign Autopilot is out of early access and live for every merchant.
Kurt asks the questions a merchant would: what counts as a sale, where the ads show up, whether you should pay to win back a past customer, and how much rope to give an AI media buyer. Plus…
The skinny
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