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Fast Five Shorts | Amazon Shuts Down Secret Fertility Tracker Project · Omni Talk Retail

• 0:00
  This
• 0:00
  is
• 0:00
  a
• 0:00
  headline
• 0:00
  I
• 0:01
  could
• 0:01
  not
• 0:01
  make
• 0:01
  up
• 0:01
  if
• 0:01
  I
• 0:01
  tried.
• 0:02
  And
• 0:02
  Amazon
• 0:03
  has
• 0:03
  shut
• 0:03
  down
• 0:03
  a
• 0:04
  recent
• 0:04
  secret
• 0:04
  project
• 0:05
  to
• 0:06
  develop
• 0:06
  a
• 0:06
  fertility
• 0:07
  tracker.
• 0:07
  According
• 0:08
  to
• 0:08
  cnbc,
• 0:09
  the
• 0:09
  company
• 0:09
  had
• 0:10
  been
• 0:10
  working
• 0:10
  to
• 0:10
  launch
• 0:10
  a
• 0:11
  fertility
• 0:11
  monitoring
• 0:12
  device
• 0:12
  and
• 0:13
  companion
• 0:13
  smartphone
• 0:14
  app
• 0:14
  for
• 0:14
  the
• 0:14
  past
• 0:14
  four
• 0:15
  years
• 0:15
  as
• 0:16
  a
• 0:16
  project
• 0:16
  as
• 0:17
  part
• 0:17
  of
• 0:17
  a
• 0:17
  project
• 0:18
  codenamed
• 0:18
  Encore.
• 0:19
  I
• 0:19
  guess
• 0:20
  said
• 0:20
  people
• 0:20
  who
• 0:21
  asked
• 0:21
  not
• 0:21
  to
• 0:21
  be
• 0:21
  named
• 0:22
  because
• 0:22
  they
• 0:22
  weren't
• 0:22
  authorized
• 0:23
  to
• 0:23
  speak
• 0:23
  to
• 0:23
  the
• 0:24
  press.
• 0:24
  No
• 0:24
  surprise
• 0:24
  there.
• 0:25
  Or
• 0:25
  they
• 0:25
  didn't
• 0:25
  like
• 0:25
  the
• 0:26
  name
• 0:26
  of
• 0:26
  their
• 0:26
  product.
• 0:27
  Project
• 0:28
  like,
• 0:28
  right,
• 0:28
  I
• 0:28
  don't
• 0:29
  want
• 0:29
  to
• 0:29
  write
• 0:29
  to
• 0:30
  Project
• 0:30
  Encore.
• 0:31
  Project
• 0:31
  Encore,
• 0:32
  yes.
• 0:32
  Well,
• 0:32
  that
• 0:32
  even
• 0:32
  the
• 0:32
  naming
• 0:33
  gets
• 0:33
  even
• 0:33
  better.
• 0:33
  And
• 0:34
  because
• 0:34
  the
• 0:34
  team
• 0:34
  sat
• 0:35
  within
• 0:35
  Amazon's
• 0:36
  Grand
• 0:36
  Challenge,
• 0:37
  which
• 0:37
  connotes
• 0:38
  all
• 0:38
  kinds
• 0:38
  of
• 0:38
  bad
• 0:38
  things
• 0:39
  for
• 0:39
  me,
• 0:40
  are
• 0:40
  also
• 0:40
  known
• 0:41
  as
• 0:41
  its
• 0:41
  special
• 0:42
  projects
• 0:42
  division,
• 0:43
  the
• 0:43
  sources
• 0:43
  said.
• 0:44
  The
• 0:44
  project
• 0:44
  appears
• 0:45
  to
• 0:45
  have
• 0:45
  been
• 0:45
  a
• 0:45
  costly
• 0:46
  endeavor
• 0:46
  as
• 0:46
  well,
• 0:47
  and
• 0:47
  required
• 0:47
  significant
• 0:48
  upfront
• 0:48
  investments
• 0:48
  for
• 0:49
  lab
• 0:49
  research
• 0:49
  and
• 0:50
  development,
• 0:50
  in
• 0:50
  addition
• 0:51
  to
• 0:51
  the
• 0:51
  high
• 0:51
  salaries
• 0:52
  for
• 0:52
  scientists
• 0:52
  and
• 0:53
  engineers,
• 0:54
  the
• 0:54
  sources
• 0:54
  said,
• 0:55
  adding
• 0:55
  that
• 0:55
  the
• 0:55
  team's
• 0:56
  weekly
• 0:56
  overhead
• 0:57
  was
• 0:57
  roughly
• 0:58
  $1.5
• 0:59
  million,
• 0:59
  which
• 1:00
  by
• 1:00
  my
• 1:00
  counts
• 1:00
  and
• 1:01
  is
• 1:01
  some
• 1:01
  significant
• 1:02
  Cheddar.
• 1:02
  Are
• 1:03
  you
• 1:03
  pro
• 1:03
  or
• 1:04
  con
• 1:04
  the
• 1:04
  idea
• 1:05
  of
• 1:05
  an
• 1:05
  E
• 1:05
  commerce
• 1:06
  retailer
• 1:07
  tracking
• 1:07
  your
• 1:08
  fertility?
• 1:10
  I
• 1:11
  don't
• 1:11
  think
• 1:11
  that's
• 1:11
  the
• 1:12
  question
• 1:12
  to
• 1:12
  ask.
• 1:13
  I
• 1:13
  really
• 1:13
  don't.
• 1:13
  Oh,
• 1:13
  really?
• 1:14
  Okay.
• 1:14
  I
• 1:15
  think
• 1:15
  that
• 1:15
  everybody
• 1:15
  is.
• 1:16
  So
• 1:16
  you
• 1:16
  could
• 1:16
  be
• 1:16
  okay
• 1:17
  with
• 1:17
  it.
• 1:18
  Yeah,
• 1:18
  I
• 1:18
  mean,
• 1:18
  there's.
• 1:19
  I
• 1:19
  give
• 1:19
  my
• 1:20
  information
• 1:20
  to
• 1:21
  a
• 1:21
  tracker
• 1:22
  and
• 1:23
  it
• 1:23
  doesn't
• 1:23
  matter
• 1:23
  to
• 1:24
  me
• 1:24
  if
• 1:24
  it's
• 1:24
  Clue
• 1:25
  or
• 1:25
  it's
• 1:25
  Amazon.
• 1:26
  I
• 1:26
  don't
• 1:26
  think
• 1:26
  that's
• 1:26
  the
• 1:27
  story
• 1:27
  here.
• 1:27
  I
• 1:27
  think
• 1:28
  there,
• 1:28
  the
• 1:28
  press
• 1:29
  and
• 1:29
  media
• 1:29
  is
• 1:30
  using
• 1:30
  this
• 1:30
  as
• 1:30
  an
• 1:31
  opportunity
• 1:31
  to
• 1:31
  kind
• 1:32
  of
• 1:32
  freak
• 1:32
  people
• 1:32
  out.
• 1:33
  Given
• 1:33
  the
• 1:33
  current
• 1:33
  climate
• 1:34
  of
• 1:34
  like
• 1:34
  Amazon's
• 1:35
  tracking
• 1:36
  your
• 1:36
  fertility.
• 1:36
  Well,
• 1:37
  there's
• 1:38
  some
• 1:38
  benefits
• 1:38
  to
• 1:38
  that
• 1:39
  too.
• 1:39
  And
• 1:39
  I
• 1:39
  don't
• 1:39
  think
• 1:39
  it's
• 1:40
  wrong
• 1:40
  for
• 1:40
  Amazon
• 1:41
  to
• 1:41
  be
• 1:41
  doing
• 1:41
  this.
• 1:41
  I
• 1:42
  mean,
• 1:42
  if
• 1:42
  I
• 1:42
  can
• 1:42
  get
• 1:43
  vitamins
• 1:44
  or
• 1:44
  I
• 1:44
  can
• 1:44
  get
• 1:45
  other
• 1:45
  things,
• 1:45
  you
• 1:45
  know,
• 1:46
  because
• 1:46
  there's,
• 1:46
  it's
• 1:46
  more
• 1:46
  than
• 1:47
  fertility
• 1:47
  that
• 1:47
  you
• 1:47
  track
• 1:48
  in
• 1:48
  these
• 1:48
  apps.
• 1:48
  It's,
• 1:49
  how
• 1:49
  are
• 1:49
  you
• 1:49
  doing
• 1:50
  on
• 1:50
  sleep,
• 1:50
  your
• 1:51
  mood,
• 1:51
  energy,
• 1:52
  all
• 1:52
  these
• 1:52
  other
• 1:52
  things.
• 1:53
  And
• 1:53
  so
• 1:53
  I
• 1:53
  think
• 1:53
  that
• 1:54
  if
• 1:54
  you
• 1:54
  start
• 1:54
  to
• 1:54
  look
• 1:55
  at
• 1:55
  those
• 1:55
  things
• 1:56
  and
• 1:56
  would
• 1:56
  it
• 1:56
  be
• 1:57
  convenient
• 1:57
  for
• 1:57
  me
• 1:57
  to
• 1:58
  get
• 1:58
  vitamins
• 1:58
  delivered
• 1:59
  to
• 1:59
  me
• 1:59
  in
• 2:00
  a
• 2:00
  couple
• 2:00
  of
• 2:00
  hours
• 2:01
  through
• 2:01
  my
• 2:01
  Amazon
• 2:02
  prime
• 2:02
  membership
• 2:03
  or
• 2:03
  other
• 2:03
  things
• 2:04
  like
• 2:04
  there,
• 2:04
  there
• 2:05
  could
• 2:05
  be
• 2:05
  benefits.
• 2:05
  So
• 2:06
  I
• 2:06
  don't,
• 2:06
  I
• 2:06
  don't
• 2:06
  think
• 2:07
  people
• 2:07
  should
• 2:07
  be
• 2:07
  hating
• 2:08
  on
• 2:08
  Amazon
• 2:08
  for
• 2:09
  trying
• 2:09
  something
• 2:09
  like
• 2:10
  this.
• 2:10
  What
• 2:11
  I
• 2:11
  do
• 2:11
  think
• 2:11
  we
• 2:11
  should
• 2:11
  be
• 2:11
  paying
• 2:12
  attention
• 2:12
  is
• 2:12
  to.
• 2:13
  Is
• 2:13
  the
• 2:13
  fact
• 2:13
  that
• 2:13
  Jassy
• 2:14
  is
• 2:15
  really
• 2:15
  looking
• 2:16
  closely
• 2:16
  at
• 2:16
  where
• 2:16
  they
• 2:17
  can
• 2:17
  curb
• 2:17
  spending,
• 2:18
  that
• 2:18
  Amazon
• 2:19
  is
• 2:19
  in
• 2:19
  a
• 2:19
  challenging
• 2:20
  position
• 2:20
  like
• 2:20
  A
• 2:21
  lot
• 2:21
  of
• 2:21
  other
• 2:21
  retailers
• 2:22
  are
• 2:22
  right
• 2:22
  now
• 2:22
  and
• 2:23
  they
• 2:23
  need
• 2:23
  to
• 2:23
  start
• 2:23
  to
• 2:23
  look
• 2:24
  at
• 2:24
  where
• 2:24
  they
• 2:24
  can
• 2:24
  cut
• 2:24
  costs.
• 2:25
  And
• 2:25
  unfortunately,
• 2:25
  as
• 2:26
  we
• 2:26
  know,
• 2:26
  Chris,
• 2:27
  like,
• 2:27
  innovation
• 2:27
  is
• 2:28
  some
• 2:28
  of
• 2:28
  the
• 2:28
  first
• 2:28
  places
• 2:29
  where
• 2:29
  they
• 2:29
  can
• 2:30
  cut
• 2:30
  some
• 2:30
  of
• 2:30
  that
• 2:30
  spending,
• 2:31
  especially
• 2:32
  at
• 2:32
  the
• 2:32
  burn
• 2:32
  rate
• 2:32
  that
• 2:32
  you're
• 2:33
  talking
• 2:33
  about,
• 2:33
  you
• 2:33
  know,
• 2:34
  one
• 2:34
  million
• 2:35
  something
• 2:35
  a
• 2:35
  week.
• 2:35
  I
• 2:36
  mean,
• 2:36
  it
• 2:36
  makes
• 2:37
  sense
• 2:37
  that
• 2:37
  this
• 2:37
  might
• 2:37
  get,
• 2:38
  get
• 2:38
  tabled
• 2:39
  for
• 2:39
  a
• 2:39
  little
• 2:39
  while
• 2:39
  so
• 2:39
  they
• 2:39
  can
• 2:40
  focus
• 2:40
  on
• 2:40
  the
• 2:40
  core
• 2:41
  business.
• 2:41
  So
• 2:41
  I
• 2:41
  think
• 2:42
  that's
• 2:42
  what's
• 2:42
  the
• 2:42
  real
• 2:43
  headline
• 2:43
  here.
• 2:44
  Not
• 2:44
  whether
• 2:44
  or
• 2:44
  not
• 2:45
  Amazon
• 2:45
  should
• 2:45
  be
• 2:46
  doing
• 2:46
  a
• 2:46
  fertility
• 2:46
  tracking
• 2:47
  program.
• 2:47
  But
• 2:48
  what,
• 2:48
  what,
• 2:48
  what
• 2:48
  are
• 2:48
  your
• 2:49
  thoughts?
• 2:49
  I
• 2:49
  mean,
• 2:49
  what
• 2:49
  would
• 2:49
  you
• 2:49
  do
• 2:50
  if.
• 2:50
  You
• 2:50
  were
• 2:51
  so
• 2:51
  I
• 2:51
  want
• 2:51
  to
• 2:51
  make
• 2:52
  sure
• 2:52
  I
• 2:52
  understood
• 2:52
  you
• 2:52
  correctly.
• 2:53
  So
• 2:53
  you're
• 2:53
  saying
• 2:53
  that
• 2:54
  you're
• 2:54
  a,
• 2:54
  you're
• 2:55
  fine
• 2:55
  with
• 2:55
  Amazon
• 2:56
  doing
• 2:56
  this
• 2:56
  if
• 2:56
  they
• 2:57
  didn't
• 2:57
  have
• 2:57
  the
• 2:57
  budget
• 2:57
  constraints
• 2:58
  that
• 2:58
  they're
• 2:58
  currently
• 2:59
  facing
• 2:59
  given
• 2:59
  their
• 3:00
  current
• 3:00
  financial
• 3:00
  performance?
• 3:01
  You
• 3:01
  are.
• 3:02
  Wow.
• 3:02
  Okay,
• 3:03
  this
• 3:03
  is
• 3:03
  not
• 3:03
  the
• 3:03
  area
• 3:04
  where,
• 3:04
  this
• 3:05
  is
• 3:05
  not
• 3:05
  Amazon's
• 3:06
  core
• 3:06
  business
• 3:06
  right
• 3:06
  now.
• 3:07
  This
• 3:07
  is
• 3:07
  the
• 3:07
  potential
• 3:08
  down
• 3:08
  the
• 3:08
  road
• 3:09
  to
• 3:10
  find
• 3:10
  other
• 3:11
  areas
• 3:11
  for
• 3:12
  generating
• 3:12
  revenue.
• 3:13
  So
• 3:13
  I
• 3:13
  don't
• 3:13
  like
• 3:14
  the
• 3:14
  idea.
• 3:15
  Interesting.
• 3:16
  And
• 3:16
  that's
• 3:16
  why
• 3:16
  I
• 3:16
  don't
• 3:16
  like
• 3:16
  it
• 3:17
  because
• 3:17
  I
• 3:17
  think
• 3:17
  it's
• 3:18
  just
• 3:18
  outside
• 3:18
  of
• 3:18
  the
• 3:19
  core
• 3:19
  in
• 3:19
  general.
• 3:21
  And
• 3:21
  it
• 3:21
  shows
• 3:22
  two
• 3:22
  things
• 3:22
  to
• 3:22
  me.
• 3:22
  One,
• 3:22
  it
• 3:22
  shows
• 3:23
  to
• 3:23
  me
• 3:23
  the,
• 3:24
  the
• 3:24
  sheer
• 3:24
  temerity
• 3:25
  or
• 3:25
  hubris
• 3:26
  that
• 3:27
  Amazon
• 3:27
  thinks
• 3:27
  its
• 3:28
  success
• 3:28
  in
• 3:28
  selling
• 3:28
  goods
• 3:29
  via
• 3:29
  E
• 3:29
  commerce
• 3:30
  and
• 3:30
  cloud
• 3:30
  data
• 3:30
  storage
• 3:31
  allows
• 3:31
  it
• 3:31
  to
• 3:31
  do
• 3:32
  right,
• 3:32
  that
• 3:32
  it
• 3:32
  can
• 3:33
  get
• 3:33
  into
• 3:33
  fertility
• 3:34
  tracking.
• 3:34
  Because
• 3:35
  the
• 3:35
  actual
• 3:36
  tie
• 3:36
  ins
• 3:36
  with
• 3:36
  Amazon's
• 3:37
  vaunted
• 3:38
  flywheel
• 3:38
  are
• 3:38
  stretches
• 3:39
  at
• 3:39
  best.
• 3:39
  Like,
• 3:39
  oh
• 3:39
  yeah,
• 3:39
  I
• 3:40
  can
• 3:40
  get
• 3:40
  my
• 3:40
  vitamin.
• 3:40
  I
• 3:40
  can
• 3:41
  know
• 3:41
  when
• 3:41
  to
• 3:41
  send
• 3:41
  people
• 3:41
  their
• 3:42
  vitamins.
• 3:42
  Like,
• 3:42
  I
• 3:43
  don't,
• 3:43
  I
• 3:43
  don't
• 3:43
  know
• 3:44
  like
• 3:44
  that,
• 3:44
  that's
• 3:44
  okay,
• 3:45
  fine,
• 3:45
  you
• 3:45
  could
• 3:45
  always
• 3:45
  make
• 3:46
  those
• 3:46
  connections.
• 3:46
  But
• 3:47
  like,
• 3:47
  come
• 3:47
  on,
• 3:48
  there's
• 3:48
  more
• 3:48
  here
• 3:48
  on
• 3:49
  this
• 3:49
  than
• 3:49
  meets
• 3:50
  the
• 3:50
  eye.
• 3:50
  And
• 3:51
  so
• 3:51
  I
• 3:51
  think
• 3:51
  he's
• 3:51
  right
• 3:52
  to
• 3:52
  pull
• 3:52
  the
• 3:52
  plug
• 3:52
  on
• 3:52
  this.
• 3:53
  I
• 3:53
  think
• 3:53
  they've
• 3:53
  gotten
• 3:53
  their
• 3:54
  skis
• 3:54
  too
• 3:54
  far
• 3:54
  ahead
• 3:55
  of
• 3:55
  them,
• 3:55
  gotten
• 3:55
  too
• 3:56
  far
• 3:56
  ahead
• 3:56
  on
• 3:56
  their
• 3:56
  skis
• 3:57
  for
• 3:57
  many
• 3:58
  projects
• 3:58
  like
• 3:58
  this.
• 3:58
  And
• 3:59
  so
• 3:59
  I
• 3:59
  think
• 3:59
  it
• 3:59
  brings
• 3:59
  them
• 3:59
  back
• 3:59
  to
• 4:00
  the
• 4:00
  core
• 4:00
  of
• 4:00
  like,
• 4:00
  what
• 4:01
  really
• 4:01
  gets
• 4:01
  Amazon's
• 4:02
  flywheel
• 4:02
  working
• 4:03
  and
• 4:03
  where
• 4:03
  do
• 4:03
  they
• 4:03
  really
• 4:04
  have
• 4:04
  a
• 4:04
  right
• 4:04
  to
• 4:04
  win
• 4:05
  now
• 4:05
  with
• 4:06
  that
• 4:06
  said,
• 4:06
  Anne,
• 4:07
  I'm
• 4:07
  going
• 4:07
  to
• 4:07
  talk
• 4:08
  out
• 4:08
  of
• 4:08
  both
• 4:08
  sides
• 4:08
  of
• 4:08
  my
• 4:09
  mouth
• 4:09
  because
• 4:09
  I
• 4:10
  will
• 4:10
  still
• 4:10
  take
• 4:10
  discounted
• 4:11
  Ed
• 4:11
  drugs
• 4:12
  and
• 4:12
  hair
• 4:12
  loss
• 4:12
  drugs
• 4:13
  till
• 4:13
  the
• 4:13
  cows
• 4:13
  come
• 4:13
  home.
• 4:14
  Like
• 4:14
  they
• 4:14
  announced
• 4:14
  last
• 4:15
  week
• 4:15
  too.
• 4:15
  So,
• 4:16
  so,
• 4:16
  you
• 4:16
  know,
• 4:17
  I
• 4:17
  don't
• 4:17
  know,
• 4:17
  but
• 4:18
  this
• 4:18
  just
• 4:18
  feels
• 4:19
  different
• 4:19
  to
• 4:19
  me.
• 4:19
  That
• 4:20
  feels
• 4:20
  like
• 4:20
  core
• 4:21
  retail
• 4:21
  and
• 4:22
  commerce.
• 4:22
  This
• 4:23
  feels
• 4:23
  like
• 4:23
  a
• 4:23
  bridge
• 4:24
  too
• 4:24
  far
• 4:24
  for
• 4:24
  me.
• 4:24
  But
• 4:24
  I
• 4:25
  don't
• 4:25
  know.
• 4:25
  You
• 4:25
  get
• 4:25
  the
• 4:25
  last
• 4:25
  word
• 4:25
  on
• 4:26
  this
• 4:26
  one.
• 4:27
  See,
• 4:27
  I
• 4:27
  still
• 4:27
  disagree.
• 4:28
  I
• 4:28
  mean,
• 4:28
  it
• 4:28
  sounds
• 4:28
  like
• 4:28
  they
• 4:29
  still
• 4:29
  have
• 4:29
  one
• 4:29
  project
• 4:30
  in
• 4:30
  this
• 4:30
  grand
• 4:30
  challenge
• 4:32
  portfolio
• 4:33
  that's
• 4:34
  still
• 4:34
  in
• 4:34
  the
• 4:35
  healthcare
• 4:35
  space.
• 4:36
  And
• 4:36
  I
• 4:36
  do
• 4:37
  think,
• 4:37
  like,
• 4:37
  again,
• 4:37
  I
• 4:38
  think
• 4:38
  people
• 4:38
  are
• 4:38
  focusing
• 4:39
  too
• 4:39
  much
• 4:39
  on
• 4:39
  the
• 4:39
  fertility
• 4:40
  tracker
• 4:40
  part
• 4:40
  of
• 4:40
  this.
• 4:41
  There
• 4:41
  are
• 4:41
  so
• 4:41
  many
• 4:41
  more
• 4:42
  elements.
• 4:42
  There's
• 4:43
  a
• 4:43
  flywheel
• 4:43
  of
• 4:44
  once
• 4:44
  someone
• 4:44
  does
• 4:45
  get
• 4:45
  pregnant
• 4:45
  and
• 4:45
  they
• 4:45
  are
• 4:46
  already
• 4:46
  in
• 4:46
  the
• 4:46
  Amazon
• 4:47
  universe,
• 4:47
  you
• 4:47
  are
• 4:48
  able
• 4:48
  to
• 4:48
  bring
• 4:48
  them
• 4:48
  in
• 4:49
  to
• 4:49
  start
• 4:49
  offering
• 4:49
  them
• 4:50
  baby
• 4:50
  gear.
• 4:51
  You're
• 4:51
  starting
• 4:51
  to,
• 4:51
  like,
• 4:52
  get
• 4:52
  them
• 4:52
  earlier
• 4:53
  in
• 4:53
  on
• 4:53
  the
• 4:53
  cycle.
• 4:53
  I
• 4:53
  don't
• 4:54
  think
• 4:54
  this
• 4:54
  is
• 4:54
  any
• 4:54
  different
• 4:55
  than,
• 4:55
  like,
• 4:55
  some
• 4:55
  of
• 4:56
  the
• 4:56
  stuff
• 4:56
  they're
• 4:56
  doing,
• 4:57
  like
• 4:57
  right
• 4:57
  now,
• 4:57
  the
• 4:58
  Amazon
• 4:58
  hall,
• 4:59
  like
• 4:59
  the
• 4:59
  TEMU
• 4:59
  competitor
• 5:00
  thing,
• 5:00
  like,
• 5:00
  they're
• 5:00
  trying
• 5:01
  to
• 5:01
  find
• 5:01
  new
• 5:02
  areas
• 5:02
  for
• 5:03
  growth.
• 5:03
  And
• 5:03
  I
• 5:03
  don't
• 5:04
  think
• 5:04
  that
• 5:04
  that's
• 5:05
  a
• 5:05
  terrible
• 5:05
  idea
• 5:06
  to
• 5:06
  get
• 5:07
  people
• 5:07
  attracted
• 5:08
  to.
• 5:08
  You
• 5:09
  used
• 5:09
  to
• 5:09
  checking
• 5:10
  an
• 5:10
  app
• 5:11
  multiple
• 5:11
  times
• 5:11
  a
• 5:12
  day
• 5:13
  and
• 5:13
  then
• 5:13
  being
• 5:14
  able
• 5:14
  to
• 5:14
  transact
• 5:15
  right
• 5:15
  within
• 5:15
  it.
• 5:16
  So
• 5:16
  I.
• 5:16
  I
• 5:17
  don't
• 5:17
  hate
• 5:17
  it
• 5:17
  and
• 5:17
  I
• 5:17
  think
• 5:18
  that
• 5:18
  people
• 5:18
  are
• 5:18
  focused
• 5:18
  a
• 5:19
  little
• 5:19
  bit
• 5:19
  too
• 5:19
  much
• 5:19
  on
• 5:20
  one
• 5:20
  particular
• 5:20
  function
• 5:21
  of
• 5:21
  it.
• 5:21
  So
• 5:22
  that's
• 5:22
  where
• 5:22
  I'll.
• 5:23
  That's
• 5:23
  where
• 5:23
  I'll
• 5:23
  leave
• 5:23
  it.
• 5:24
  But
• 5:25
  fair
• 5:25
  point.
• 5:25
  And
• 5:26
  we
• 5:26
  agree
• 5:26
  to
• 5:26
  disagree.
• 5:27
  Anne.
• 5:27
  That's
• 5:27
  right.
• 5:28
  This
• 5:28
  is
• 5:28
  a
• 5:29
  very
• 5:29
  civilized
• 5:29
  show
• 5:30
  that
• 5:30
  we
• 5:30
  have
• 5:30
  friendly
• 5:31
  today
• 5:31
  and
• 5:31
  we're
• 5:32
  very
• 5:32
  friendly
• 5:32
  until
• 5:33
  we
• 5:33
  get
• 5:33
  further
• 5:34
  into
• 5:34
  the
• 5:34
  show.
• 5:34
  Don't
• 5:34
  worry,
• 5:35
  people,
• 5:35
  we'll
• 5:35
  be
• 5:35
  back.
• 5:35
  Yes.