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Holiday Social Media Strategies for Podcasters · Your Mic

• 0:00
  Even if you're an individual that isn't super into it, it's not about you.
• 0:02
  It's about the audience.
• 0:03
  People are out and about.
• 0:04
  People are doing different things.
• 0:05
  They're a little bit more excited.
• 0:07
  There's a rush going on.
• 0:08
  There's a different energy in the air.
• 0:09
  So take advantage of that.
• 0:10
  If you're not using trending sounds, like I'll hear Mariah Carey a million times, that's
• 0:14
  a very simple way.
• 0:15
  You can get some nice video clips, put it together, and then put some trending holiday
• 0:20
  audio to it.
• 0:21
  Who knows?
• 0:21
  That could put it in front of a whole new set of people just because you chose a trending
• 0:25
  audio.
• 0:25
  You don't need to have a million followers.
• 0:28
  The numbers in social media in general really depend on your goals.
• 0:30
  Honestly, most businesses you don't need millions or even hundreds of thousands of followers.
• 0:36
  As you know, podcasting and social media go hand in hand.
• 0:38
  So I had to bring back one of my besties, Brittany from Fun Love Media, to talk about all things holiday season and 2026 on this episode of Your Mic.
• 0:50
  Brittany, let's run this through.
• 0:54
  Okay, I'm ready.
• 0:55
  I am a business owner.
• 0:56
  I hate social media and it's the holiday season.
• 1:03
  And I want nothing to do with social media, but I know that I've got to do the hard thing.
• 1:08
  So what is the first hard thing that I should do?
• 1:12
  First of all, go ahead and embrace the fact that you need to be posting on social media during the holiday season, especially all year.
• 1:20
  okay but especially during this time of year because it's festive and fun i know not everybody
• 1:27
  agrees i like do you like the holiday season i like it i'm already wearing my holiday shirts
• 1:34
  yeah not right now but i don't have a santa claus tie but i will tell you real quick that i've got
• 1:40
  a home alone which as you know is a christmas movie and then i have a hawaiian shirt with santa
• 1:45
  Claus topless on a surfboard.
• 1:48
  Oh, not miss Santa, not Mrs. Santa.
• 1:50
  Right.
• 1:51
  Santa Claus.
• 1:51
  Santa Claus.
• 1:52
  I love a topless Santa.
• 1:53
  That's great.
• 1:54
  Um, good.
• 1:55
  Okay.
• 1:55
  So we're on the same page there.
• 1:56
  So,
• 1:56
  so we happen to love this time of year.
• 1:59
  I understand that everybody does, but the bottom
• 2:00
  line is that it is a festive time of year.
• 2:02
  It is.
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  There's a lot of fun stuff going on.
• 2:04
  There's lots
• 2:05
  of events and happenings.
• 2:06
  Also, it's like a different kind of schedule for people.
• 2:09
  People
• 2:09
  are probably scrolling more than what they normally would be like who's not thanks get like
• 2:15
  at thanksgiving with the family on like like later on in the afternoon and you're just sitting around
• 2:21
  and like your annoying uncle charlie is over here and you really don't want to talk to him so you're
• 2:25
  scrolling your phone instead right people are on their phone i like uncle charlie by the way yeah
• 2:30
  i love it charlie i mean charlie um no offense uncle charlie but the point is is that it's a
• 2:36
  great time to take advantage and also to have some fun with your content.
• 2:40
  Okay.
• 2:40
  So like this
• 2:42
  podcast for podcasters is holiday themed.
• 2:45
  You can do, you can do holiday themed stuff around your
• 2:48
  business, like Santa theme reindeer.
• 2:51
  And it doesn't even have to be Santa or reindeer.
• 2:52
  It could be
• 2:53
  like, I don't know, freaking wreaths and lights and gingerbread snow, even though we get none in
• 3:01
  Texas.
• 3:02
  Exactly.
• 3:03
  You want to, you want to embrace that.
• 3:05
  Again, even if you're an individual that
• 3:06
  isn't super into it, it's not about you.
• 3:08
  It's about the audience.
• 3:10
  And so we want to go ahead
• 3:11
  and just take advantage of this time of year and what it, you know, it is what it is.
• 3:16
  And people
• 3:17
  are out and about, people are doing different things.
• 3:19
  They're a little bit more excited.
• 3:20
  There's a rush going on.
• 3:21
  There's a different energy in the air.
• 3:22
  So take advantage of that.
• 3:24
  And you can take like trends and things.
• 3:26
  I mean, even like from, from television, like what was
• 3:31
  the Hershey Kisses that were like the little bells on the commercial like every year.
• 3:36
  So, you know, we've all seen these things, right?
• 3:38
  The iconic Coca-Cola commercial.
• 3:39
  And the Coca-Cola commercials.
• 3:40
  Like, and some of them are pretty simple, you know, take from those things and get ideas
• 3:46
  for your business and how you can create some like fun video content for the holidays.
• 3:49
  Thank you for saying that because here's an idea and this could even be used for podcasters
• 3:54
  too is that if you have an awesome idea and it's rather evergreen this is something that i did back
• 4:02
  in my radio days reuse it next year and the year after that yeah oh yeah if you are going to this
• 4:09
  holiday season you're going to go ahead and do this and you're going to let's say you're going
• 4:13
  to make four short form videos for your business that are holiday themed then use them every year
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  until you get tired of using them for sure.
• 4:23
  You know, cause you, it's, it is,
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  it's not true evergreen necessarily
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  cause it's in relation to a specific time of year,
• 4:31
  but it is for that time of year.
• 4:33
  Right.
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  So yeah, use them over and over and over.
• 4:35
  Right.
• 4:35
  So what, in terms of specific tactics for somebody,
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  let's say on, on Instagram,
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  because you're huge on, on meta,
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  you're meta on meta, Instagram.
• 4:46
  Mega on meta.
• 4:47
  Mega on meta.
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  Um, and so what, what is a, um, what, what is just one tactic that some that, that you found is,
• 4:56
  is working for your clients at fun, love media that you like to do.
• 5:00
  That's relatively simple.
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  That's high leverage for somebody who's a solopreneur or maybe doing 80, at least 80% of the,
• 5:08
  of the thing.
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  Something that's high leverage.
• 5:11
  That's pretty simple.
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  Um, first, if you're not
• 5:13
  using trending sounds, first of all, on, especially with holiday stuff, like we've all heard Mariah
• 5:20
  Carey a million times or whatever, but I've never heard that song.
• 5:23
  What are you talking about?
• 5:26
  I can't do it.
• 5:26
  I can't get, but you know, I would say that's a very simple way.
• 5:31
  So
• 5:31
  for example, if you have, let's go with a coffee shop and you do need to keep it simple,
• 5:38
  you're really busy and you're a business owner but you can get some nice like video clips of just
• 5:45
  a few moments that morning of like somebody making the coffee and somebody grabbing the coffee and
• 5:49
  that kind of thing you know put it together and then put some trending holiday audio to it because
• 5:53
  that in itself is just a simple thing you're doing and you're looking on the trending like if it's on
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  instagram and uh you can usually tell a little arrow the trending arrow but if you're seeing it
• 6:03
  lot in your feed, you know, it's popular right now.
• 6:05
  Right.
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  Right.
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  That's a simple thing to do.
• 6:07
  You add that in, who knows that could put it in front of a whole new set of people just because
• 6:11
  you chose a trending audio.
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  So that's one really, really easy example of something you could do this
• 6:16
  time of year.
• 6:17
  Okay.
• 6:17
  For somebody who's just starting kind of piggybacking on what you said,
• 6:21
  they're a business owner and they realize, Oh, well, yeah, I do need to do, I do, I do need to
• 6:27
  start social media.
• 6:28
  It just happens to be the holiday season and they're starting at ground
• 6:32
  zero let like they're just base level but they're intimidated i know the answer but i'm going to ask
• 6:40
  it anyway do i need in order to be successful this holiday season i need to have a thousand
• 6:48
  why do i sound like mrs doubtfire a thousand or a million followers in order to be successful
• 6:56
  well mrs doubtfire let me just tell you uh no you don't need to have a million followers
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  and also the numbers in social media in general really depend on your goals honestly it's very
• 7:07
  custom so if somebody tells you it's just like just this way or should only be this just go viral
• 7:11
  yeah like just go viral or you don't even want to go viral that's horrible both of those are wrong
• 7:16
  for like it's it's all custom it all depends upon the goals right but i would say for most
• 7:22
  businesses you don't need uh millions or even hundreds of thousands of followers or sometimes
• 7:28
  even tens of thousands of followers.
• 7:29
  Seems like that would be a delivery issue at that point.
• 7:32
  It would be a delivery issue.
• 7:33
  Well, and I have this thing that I created, like the three F's, because I love an F word,
• 7:37
  and it's, it's perilla.
• 7:39
  I've never heard you say F words, by the way.
• 7:41
  Never.
• 7:42
  It's a focus, find, and force.
• 7:45
  It's like different levels of how you would approach.
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  Focus, find, and force?
• 7:47
  Yeah.
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  Okay.
• 7:48
  Different levels of how you would approach social media.
• 7:50
  If you're trying to understand what you're saying, like you're trying to understand how
• 7:53
  much do I do?
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  How much do I post?
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  What am I doing?
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  Like, how hardcore do I go?
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  that kind of thing.
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  And basically in like a few seconds, it's, you know, focus is smaller.
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  Fine
• 8:03
  is in the middle and force is huge.
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  Like you're a force, you're a force on, on the internet kind
• 8:07
  of thing.
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  Yeah.
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  And so it depends upon your goals.
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  So like somebody who is somebody, business brand,
• 8:13
  whatever that needs to reach tons and tons of people in order to accomplish their goals.
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  Cause there are some like that thing you're, you're forced.
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  So, so it needs to be much more
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  aggressive.
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  You're creating more content, you're sharing it more, you're doing all the growth
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  strategies and tactics and stuff like that.
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  But like you said, the delivery issue would be there
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  for most businesses because most businesses aren't a force.
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  Most businesses, you just need a certain
• 8:33
  amount of business to be able to be what you would consider to be successful, meet payroll,
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  all the things that we need to do.
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  And so you act accordingly depending upon your goals.
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  So like,
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  if you aren't going viral all the time this holiday season and you are a coffee shop that's
• 8:50
  like local and you have one location it's okay because if you did i don't know what if those
• 8:55
  million people lined up by your door that would be exciting but if it also or even a thousand
• 9:00
  like what are you gonna do with them 500 is a lot yes 500 is a lot so yeah think about it that way
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  give yourself a break like if you're a local business and you only need like a certain amount
• 9:08
  of business to really help support your goals then then cool like calm down take a beat you know
• 9:14
  Yeah.
• 9:14
  All right.
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  I want to I want to play devil's advocate for just one quick second.
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  All right.
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  So but Brittany, I just I have just heard about why you should just go viral all the time.
• 9:26
  And this is really what I want, even though you know that it's not the right thing.
• 9:29
  So let's let's keep going with a coffee sort of the coffee shop owner example.
• 9:34
  okay so i need to go viral and i wish i can agree with you even though i really do but yeah all right
• 9:41
  okay so if someone wants to go viral because that would be enjoyable in the process they
• 9:49
  like to create content and they are willing to put forth the energy and effort and they
• 9:54
  want to just because that's fun cool i don't care who you are go for it right like we should do what
• 10:02
  we think is fun and then you you know you never know where it will lead but like if you're obsessing
• 10:07
  over that because you think that that's the specific thing you need to accomplish your goals
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  as the owner of the coffee shop you're you're mistaken right the one coffee shop like we said
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  is not going to serve thousands of people in in one day or whatever so so that's where that's
• 10:22
  where the difference is it's the individual if the individual because a lot of people
• 10:27
  really want to go viral and have these huge numbers just because like it sounds very exciting
• 10:32
  to them that's probably the truth and if that's the truth that's the truth but like you have to
• 10:38
  know where to separate that from is it really about making money in my business right or is
• 10:43
  it just because i wanted to do it and it was you just want to do it it's like it's a goal yeah like
• 10:47
  if it's just like a cool thing you want to do cool but i finished the five pound cheeseburger
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  and I got the t-shirt.
• 10:52
  Exactly.
• 10:53
  Exactly.
• 10:54
  No, it's so true.
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  And I mean, you know,
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  I think it's really fun
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  and you should celebrate it
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  if you get the big numbers.
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  I don't think you should be,
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  I think it's great, embrace it,
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  but like it's not really always
• 11:04
  what your business needs.
• 11:06
  Right.
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  Yeah.
• 11:07
  Or would want.
• 11:08
  Right.
• 11:09
  And it takes a lot though.
• 11:10
  See, that's the thing.
• 11:10
  People say, well, why not?
• 11:11
  Well, it's just that to go viral
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  or even let's just say
• 11:16
  even like miniature viral
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  multiple times,
• 11:20
  not even all the time, it takes consistent, aggressive, organic social media effort.
• 11:25
  You're talking like brutal violence, like three times a day?
• 11:28
  Well, maybe not three times a day, but at least every day, for sure.
• 11:32
  To really like up your odds of reaching that, right?
• 11:34
  Which is a lot for a small business owner.
• 11:36
  It's a lot for a small business owner.
• 11:37
  So again, if that's just a personal goal of yours and you want to experiment and try to have fun with it, great.
• 11:42
  But if you're really just trying to stick to what you need to support your business,
• 11:46
  you don't need to post every single day.
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  You do need to post more than once a week.
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  You do need to be strategic about it and make sure that it provides some sort of value to the people that you want to come buy your stuff.
• 11:57
  And you do want it to be engaging, exciting enough to stop the scroll in those first two seconds.
• 12:03
  First two seconds.
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  No pressure.
• 12:08
  Where have our attention spans gone?
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  I know, I know.
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  But it's so true.
• 12:12
  We all know it.
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  We're all scrolling.
• 12:14
  Yeah.
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  We're all scrolling.
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  You got to catch their attention really, really quickly.
• 12:19
  Omnipresence.
• 12:20
  I'm a fan of it.
• 12:21
  Yeah.
• 12:22
  And a lot of the gurus on LinkedIn and even on Instagram and even some of the podcasts that I listen to about social media will tell you, you only need one.
• 12:32
  You and I are in agreeance about this.
• 12:34
  Yeah.
• 12:35
  If you could be everywhere, be everywhere on both your personal brand and on your company brand.
• 12:39
  Yeah.
• 12:40
  It's hard.
• 12:41
  I think it's sustainable.
• 12:43
  I think if you use a little bit of AI to assist with it.
• 12:48
  but as far as creating the actual organic content.
• 12:51
  And so what you all do at Fun Love Media,
• 12:54
  a lot of B-roll, a lot of photos and videos.
• 12:59
  And so talk about that
• 13:01
  and how being your own B-roll can help you be omnipresent.
• 13:06
  Oh yeah, B-roll is,
• 13:09
  which is supplemental video footage, essentially,
• 13:11
  if we need to define it, I mean, in a simple way.
• 13:13
  um and so if you know like you and i if we have a camera over here and it's filming us from the
• 13:18
  side that's our b-roll it's like extra stuff um in case somebody didn't know but that does come
• 13:23
  in really handy because that's simple it does take usually more um work for someone to like
• 13:29
  talk on camera and teach something or show you how to do something right we all know that
• 13:34
  so if you can capture that extra supplemental footage you're right you can you can still create
• 13:38
  more content and be more places but the bottom line is that whether you're talking about b-roll
• 13:42
  or anything else, if you're going to put forth the effort, especially right now in this time
• 13:46
  of short form video, and it's not just taking essay just, but taking a couple of photos
• 13:51
  doesn't, isn't as hard as creating a couple of videos.
• 13:54
  We all know that if you're going to put forth the effort and energy and everything, and
• 13:57
  maybe even money, if you have hired help doing it, why are we only going to post it one place?
• 14:03
  Like, let's, let's go ahead and get it a second place.
• 14:05
  You, you know, you've got to meet people where they're at.
• 14:08
  And I think that you don't have to necessarily have the same aggressive approach everywhere.
• 14:12
  You don't have to post like five times a week on every platform or anything, but like choose
• 14:17
  a couple and be there at least.
• 14:19
  And then also go ahead and optimize your accounts on all of them.
• 14:22
  So you have that presence elsewhere, even if you're not like always posting there.
• 14:26
  So either way, B-roll or not, you want to, you put forth the effort to make the content,
• 14:30
  post it more than one place.
• 14:31
  Okay.
• 14:32
  So now we've got the coffee shop owner.
• 14:34
  Yes.
• 14:35
  Um, fewer than a hundred followers and they're like, okay, I'm a fan of what Brittany is
• 14:41
  saying because I'm not going to be everywhere.
• 14:43
  Yeah.
• 14:44
  What to what to platforms?
• 14:48
  In general,
• 14:48
  I mean, I can actually give you a general answer.
• 14:51
  It's probably maybe I don't know if
• 14:52
  everybody's going to like this.
• 14:54
  But if if I if someone said no matter what kind of brand it is,
• 14:58
  I had to just pick two platforms right now in the current time, I would always pick Facebook
• 15:03
  and Instagram.
• 15:04
  I would always pick those first if it's for most cases.
• 15:10
  But it also depends
• 15:11
  on what kind of business it is and who your customer is and stuff like that.
• 15:14
  So there's LinkedIn and TikTok and YouTube, of course, you know, but I think that you
• 15:20
  choose based on where you think your people are.
• 15:23
  And I know that maybe not everybody knows where the people are.
• 15:25
  That also takes experimentation over time, right?
• 15:28
  Well, okay.
• 15:29
  So I want to ask you because it's sort of piggybacks on, on that.
• 15:32
  I have, I have my, my assumption is that you pick Facebook and Instagram because you can
• 15:36
  always sign up for a business account, like Meta Business.
• 15:40
  and link everything.
• 15:41
  I think they're the most prominent ones in the US.
• 15:44
  Most prominent ones.
• 15:45
  For like a consumer,
• 15:46
  like we're talking about coffee shop.
• 15:48
  Sure.
• 15:48
  Yeah.
• 15:49
  Okay.
• 15:49
  And so then like TikTok.
• 15:53
  So they're the ones responsible
• 15:54
  for the TikTokification of all things internet content
• 15:58
  and responsible for our 90% loss in attention span.
• 16:05
  That two seconds grabbing the attention,
• 16:06
  that's TikTok's fault.
• 16:07
  Yeah.
• 16:08
  How much harder is it to try and do anything on TikTok compared to Instagram?
• 16:16
  I don't know if I would call it harder or easier, but I will say that historically TikTok is like we kind of like call it the wild west of social media at Fun Love Media.
• 16:26
  TikTok is its own beast, is its own little world.
• 16:29
  You could exist in TikTok as a brand and be humongous and be what people call TikTok famous, whether it's a business person or whatever.
• 16:38
  and have an Instagram account with like 42 followers.
• 16:42
  And you can have millions.
• 16:42
  Get out, really.
• 16:44
  It's more likely that that's the case rather than vice versa.
• 16:47
  Because TikTok is just like its own little world, right?
• 16:51
  And people that put forth the effort can be big everywhere.
• 16:53
  It's just that like it's a thing.
• 16:56
  So I say, I don't know if it's harder.
• 16:58
  It's just different on TikTok.
• 17:00
  And you like, they have their own little things,
• 17:01
  their own little trends, their own little inside jokes.
• 17:04
  Like LeBron James is LeBron James in the NBA,
• 17:06
  but he's not going to be worth a crap in the NFL.
• 17:09
  Yeah.
• 17:10
  Yeah.
• 17:10
  It's,
• 17:11
  it's very,
• 17:11
  very similar.
• 17:12
  Wow.
• 17:12
  And it doesn't always happen,
• 17:13
  but it happens to a lot,
• 17:14
  especially people that put forth a lot of effort on TikTok and it just
• 17:18
  doesn't translate to the other half of the time.
• 17:20
  Yeah.
• 17:20
  So that's the only thing that really kind of makes it hard is that if you
• 17:24
  really,
• 17:24
  like if you want to prioritize TikTok and which some people should depends
• 17:27
  on their audience or who they're trying to reach,
• 17:29
  but you really need to like play the TikTok game in order to see if you
• 17:34
  want bigger numbers.
• 17:35
  If you don't,
• 17:36
  you just want to have a presence there again just make sure you have your account you post
• 17:39
  something sometimes and at least you're like existing in that world you know wow it's wild
• 17:46
  tiktok is wild give me hives i know i know i know it's crazy it's crazy okay uh britney from fun
• 17:54
  love media before we wrap there's something special you've got in the works that you and
• 17:59
  i have talked about can we can we talk about it without giving the specifics and be like kind of
• 18:05
  vague yeah we can talk about it i forgot we were going to talk about this i just remembered as soon
• 18:10
  as you said it that's why i was smiling um yeah so i'm excited to share that i am going to
• 18:15
  um launch a new show um i had a show for five years i had a podcast called the social sunshine
• 18:23
  podcast um i'm super proud of of having that show five years 500 episodes or something it's well
• 18:30
  it's five years.
• 18:32
  It's hundreds of episodes, but we put out an episode, my team and I at
• 18:36
  Fun Love Media every single week for five years.
• 18:38
  We literally never missed a week.
• 18:40
  And it was really this good practice also in like discipline and delivering things in consistency.
• 18:46
  But it was all about social media because that's the specialty at my company and what we do.
• 18:51
  But I have a new show that I'm going to launch in 2026.
• 18:55
  That's not about social media and it's
• 18:57
  about life and it's going to be really, really fun.
• 19:00
  And I cannot wait to share more.
• 19:03
  I am excited
• 19:04
  because I've heard all the goods about what it's going to be about.
• 19:08
  Yeah.
• 19:08
  Maybe you'll make an
• 19:09
  appearance.
• 19:09
  Maybe.
• 19:10
  Or two or 20.
• 19:11
  It's going to be, hey, I'm down for it.
• 19:14
  All I've got to say,
• 19:15
  and I know that we're kind of being a little esoteric here, but it's going to be a super,
• 19:20
  super fun podcast.
• 19:21
  Unlike anything that I've heard of, I'm sure, you know, there are hundreds
• 19:25
  of thousands of podcasts but um britney is one of my closest friends and i think this is quite
• 19:32
  possibly one of the most original ideas for a show uh that i've heard she's been in development with
• 19:37
  it for uh more than just five minutes i think you've been talking you and i've been talking
• 19:42
  about this for a few weeks now so i'm talking about it for a while and it's just been something
• 19:45
  for months that i've been planning and researching and really trying to to do my due diligence to
• 19:53
  make it a really, really great show.
• 19:55
  I want to deliver for the people that are in our
• 19:57
  age range, people in midlife
• 20:00
  because
• 20:01
  it's a really, really cool place to be
• 20:03
  but there's also a lot of
• 20:05
  weird stuff going on.
• 20:06
  I just think
• 20:07
  it's about time to have some real conversations
• 20:09
  and just laugh together
• 20:11
  and either
• 20:13
  continue the zest for life
• 20:15
  that we have or rediscover it.
• 20:17
  There you go.
• 20:19
  Brittany, thank you so much for being here.
• 20:21
  Thanks, Freddie Cruz.