Latest / Outside the Box with Asendia USA: The International e-Commerce Podcast / 21 part 1: Transforming Cross-Border Shipping: Asendia's Innovative Solutions for the U.S. Market

Transcript

21 part 1: Transforming Cross-Border Shipping: Asendia's Innovative Solutions for the U.S. Market · Outside the Box with Asendia USA: The International e-Commerce Podcast

• 0:00
  And
• 0:00
  when
• 0:00
  you
• 0:00
  look
• 0:00
  at
• 0:01
  how
• 0:01
  e
• 0:01
  commerce
• 0:02
  is
• 0:02
  generated
• 0:02
  in
• 0:03
  today's
• 0:03
  world,
• 0:04
  you
• 0:04
  know,
• 0:04
  you've
• 0:05
  seen
• 0:05
  the
• 0:05
  evolution
• 0:05
  of
• 0:06
  wow,
• 0:07
  I
• 0:07
  have
• 0:07
  to
• 0:07
  have
• 0:07
  a
• 0:07
  website.
• 0:08
  Wow,
• 0:08
  I
• 0:08
  have
• 0:08
  a
• 0:08
  website.
• 0:09
  How
• 0:09
  do
• 0:09
  I
• 0:09
  drive
• 0:09
  demand
• 0:09
  to
• 0:10
  it?
• 0:10
  Wow,
• 0:10
  I
• 0:11
  got
• 0:11
  demand.
• 0:11
  But
• 0:11
  nobody's
• 0:12
  converting,
• 0:12
  right?
• 0:13
  So
• 0:13
  you
• 0:13
  had
• 0:13
  all
• 0:13
  that
• 0:13
  for
• 0:14
  years.
• 0:14
  Now
• 0:15
  it's
• 0:15
  like
• 0:15
  you
• 0:15
  don't
• 0:16
  even
• 0:16
  need
• 0:16
  a
• 0:16
  website,
• 0:17
  Right.
• 0:17
  You
• 0:17
  just
• 0:17
  need
• 0:17
  a
• 0:17
  product
• 0:18
  and
• 0:18
  advertising
• 0:19
  on
• 0:19
  Instagram
• 0:19
  or
• 0:20
  some
• 0:20
  social
• 0:20
  media.
• 0:21
  Everybody
• 0:21
  has
• 0:21
  three
• 0:22
  clicks
• 0:22
  on
• 0:22
  their
• 0:22
  thumb
• 0:22
  and
• 0:22
  they're
• 0:23
  ordering
• 0:23
  stuff.
• 0:23
  This
• 0:24
  is
• 0:24
  Outside
• 0:24
  the
• 0:25
  Box
• 0:25
  with
• 0:25
  Asendia
• 0:26
  USA,
• 0:27
  a
• 0:27
  podcast
• 0:28
  educating
• 0:28
  US
• 0:29
  based
• 0:29
  brands,
• 0:30
  marketplaces
• 0:30
  and
• 0:31
  e
• 0:31
  tailers
• 0:31
  on,
• 0:31
  on
• 0:32
  international
• 0:32
  shipping
• 0:33
  topics
• 0:33
  and
• 0:33
  how
• 0:34
  they
• 0:34
  can
• 0:34
  expand
• 0:34
  their
• 0:35
  global
• 0:35
  e
• 0:35
  commerce
• 0:36
  footprint.
• 0:36
  Hey
• 0:37
  everybody,
• 0:37
  welcome
• 0:37
  back
• 0:38
  to
• 0:38
  another
• 0:38
  episode
• 0:39
  of
• 0:39
  Outside
• 0:40
  the
• 0:40
  Box
• 0:40
  with
• 0:40
  Asendia
• 0:41
  USA
• 0:41
  podcast.
• 0:42
  We
• 0:42
  are
• 0:42
  here
• 0:42
  for
• 0:42
  day
• 0:43
  two,
• 0:43
  the
• 0:43
  final
• 0:43
  day
• 0:43
  at
• 0:44
  the
• 0:44
  Parcel
• 0:44
  Forum
• 0:44
  in
• 0:45
  Schaumburg,
• 0:45
  Illinois
• 0:46
  with
• 0:46
  my
• 0:46
  co
• 0:46
  host.
• 0:47
  Hey
• 0:47
  everybody,
• 0:48
  welcome
• 0:48
  back.
• 0:49
  Jason
• 0:49
  Rowland.
• 0:49
  And
• 0:50
  we've
• 0:50
  got
• 0:50
  a
• 0:50
  special
• 0:50
  guest
• 0:51
  today.
• 0:51
  We
• 0:51
  have
• 0:51
  got
• 0:52
  Jerry
• 0:52
  McGowan,
• 0:52
  the
• 0:53
  executive
• 0:53
  director
• 0:53
  of
• 0:54
  the
• 0:54
  US
• 0:54
  Network
• 0:54
  for
• 0:55
  Asendia.
• 0:55
  Hey
• 0:56
  Jerry,
• 0:56
  thanks
• 0:56
  for
• 0:56
  joining
• 0:56
  us.
• 0:57
  No
• 0:57
  problem.
• 0:58
  Thanks
• 0:58
  for
• 0:58
  the
• 0:58
  invite.
• 0:58
  You're
• 0:59
  on
• 0:59
  time
• 0:59
  with
• 0:59
  us
• 0:59
  today.
• 1:00
  Absolutely.
• 1:01
  So,
• 1:01
  okay,
• 1:02
  we're
• 1:02
  at
• 1:02
  the
• 1:02
  Parcel
• 1:02
  Forum
• 1:03
  and
• 1:04
  we,
• 1:04
  there's
• 1:04
  been
• 1:04
  some,
• 1:06
  there's
• 1:06
  been
• 1:06
  some
• 1:06
  chatter
• 1:07
  about
• 1:08
  our,
• 1:08
  you
• 1:09
  know,
• 1:09
  what
• 1:09
  are
• 1:09
  we
• 1:09
  doing
• 1:10
  when
• 1:10
  it
• 1:10
  comes
• 1:10
  to
• 1:10
  what,
• 1:11
  what
• 1:11
  options
• 1:11
  do
• 1:11
  we
• 1:12
  have
• 1:12
  domestically
• 1:13
  as
• 1:13
  maybe
• 1:14
  a
• 1:14
  value
• 1:14
  add
• 1:14
  or
• 1:14
  just
• 1:15
  a
• 1:15
  part
• 1:15
  of
• 1:15
  growing
• 1:15
  our
• 1:16
  network.
• 1:17
  So
• 1:17
  can
• 1:17
  you
• 1:17
  maybe
• 1:17
  explain
• 1:18
  maybe
• 1:18
  your
• 1:18
  role,
• 1:19
  what
• 1:19
  you've
• 1:19
  been
• 1:20
  doing,
• 1:20
  Give
• 1:20
  us
• 1:20
  a,
• 1:21
  you
• 1:21
  know,
• 1:21
  give
• 1:21
  us
• 1:21
  a
• 1:21
  five,
• 1:22
  five
• 1:22
  minute
• 1:22
  or
• 1:22
  you
• 1:23
  know,
• 1:23
  overview
• 1:23
  of
• 1:23
  what,
• 1:23
  what
• 1:24
  you've
• 1:24
  got,
• 1:24
  what
• 1:24
  you
• 1:24
  got
• 1:24
  going
• 1:25
  on?
• 1:25
  Yes,
• 1:25
  absolutely.
• 1:27
  So
• 1:27
  the
• 1:28
  legacy
• 1:28
  solution
• 1:29
  that
• 1:29
  the
• 1:30
  rest
• 1:30
  of
• 1:30
  the
• 1:30
  world
• 1:30
  of
• 1:31
  Asendia
• 1:31
  would
• 1:31
  sell
• 1:32
  into
• 1:32
  for
• 1:32
  the
• 1:32
  US
• 1:33
  was
• 1:33
  a
• 1:34
  mail
• 1:34
  consolidation
• 1:35
  solution,
• 1:35
  AKA
• 1:36
  Mail
• 1:36
  Innovations
• 1:37
  or
• 1:38
  even
• 1:38
  any
• 1:38
  one
• 1:38
  of
• 1:38
  those.
• 1:39
  But
• 1:40
  that
• 1:40
  doesn't
• 1:40
  differentiate
• 1:41
  you
• 1:41
  from
• 1:41
  the
• 1:41
  crowd,
• 1:42
  right?
• 1:42
  It
• 1:42
  doesn't
• 1:42
  give
• 1:43
  other
• 1:43
  options
• 1:44
  to
• 1:44
  do
• 1:44
  it.
• 1:44
  And
• 1:45
  there's
• 1:45
  so
• 1:45
  many
• 1:45
  carriers,
• 1:46
  there's
• 1:46
  so
• 1:46
  much
• 1:47
  to
• 1:47
  do
• 1:48
  with
• 1:48
  speed
• 1:48
  and
• 1:49
  cost
• 1:49
  savings
• 1:50
  you
• 1:50
  can
• 1:50
  have
• 1:50
  in
• 1:50
  us.
• 1:51
  So
• 1:51
  basically
• 1:52
  the
• 1:52
  project
• 1:53
  and
• 1:53
  what
• 1:53
  I'm
• 1:54
  putting
• 1:54
  together
• 1:54
  is
• 1:55
  like
• 1:55
  a
• 1:55
  diversified
• 1:55
  carrier
• 1:56
  network
• 1:57
  so
• 1:57
  that
• 1:57
  we
• 1:57
  can
• 1:57
  lower
• 1:58
  cost
• 1:58
  and
• 1:59
  we
• 1:59
  can
• 1:59
  get
• 1:59
  stuff
• 1:59
  there
• 2:00
  quicker.
• 2:01
  Starting
• 2:01
  off
• 2:01
  with
• 2:02
  we
• 2:02
  launched
• 2:03
  a
• 2:03
  ground
• 2:04
  service
• 2:04
  this
• 2:04
  year
• 2:05
  that's
• 2:05
  up
• 2:05
  and
• 2:05
  running
• 2:06
  and
• 2:06
  we'll
• 2:06
  add
• 2:07
  carriers
• 2:07
  to
• 2:07
  that
• 2:08
  as
• 2:08
  the
• 2:08
  months
• 2:08
  go
• 2:09
  on.
• 2:10
  And
• 2:10
  then
• 2:10
  next
• 2:12
  I
• 2:12
  won't
• 2:13
  get
• 2:13
  in
• 2:13
  for
• 2:13
  peak
• 2:13
  but
• 2:13
  by
• 2:14
  next
• 2:14
  year
• 2:14
  we'll
• 2:14
  launch
• 2:14
  like
• 2:14
  an
• 2:15
  express
• 2:15
  service.
• 2:15
  Okay,
• 2:16
  so
• 2:16
  now
• 2:16
  if
• 2:16
  they're
• 2:16
  in
• 2:17
  Singapore,
• 2:17
  if
• 2:17
  they're
• 2:17
  UK,
• 2:18
  we
• 2:18
  can
• 2:19
  have
• 2:19
  a
• 2:19
  diversified
• 2:20
  carrier
• 2:20
  Network
• 2:21
  for
• 2:21
  ground
• 2:22
  and
• 2:22
  then
• 2:22
  we
• 2:22
  can
• 2:23
  also
• 2:23
  have
• 2:23
  an
• 2:23
  express
• 2:23
  for
• 2:23
  people
• 2:24
  who
• 2:24
  want
• 2:24
  like
• 2:24
  a
• 2:24
  two
• 2:24
  day,
• 2:25
  let's
• 2:25
  say
• 2:25
  70%
• 2:26
  of
• 2:26
  the
• 2:26
  market
• 2:26
  or
• 2:27
  something
• 2:27
  like
• 2:27
  that.
• 2:28
  And
• 2:28
  just
• 2:28
  to
• 2:28
  clarify
• 2:29
  for
• 2:29
  viewers
• 2:30
  listeners,
• 2:32
  when
• 2:32
  you
• 2:32
  said
• 2:32
  you
• 2:33
  mentioned
• 2:33
  Singapore
• 2:33
  and
• 2:34
  UK
• 2:34
  but
• 2:34
  we're
• 2:35
  referring
• 2:35
  to
• 2:35
  a.
• 2:36
  That
• 2:36
  would
• 2:36
  be
• 2:36
  inbound.
• 2:37
  Inbound.
• 2:37
  Yeah.
• 2:38
  So
• 2:38
  the
• 2:38
  sales.
• 2:38
  So
• 2:39
  our
• 2:39
  send
• 2:39
  you
• 2:39
  sales
• 2:40
  team
• 2:40
  will
• 2:40
  have
• 2:40
  a
• 2:40
  new
• 2:41
  product
• 2:41
  to
• 2:41
  sell
• 2:42
  for
• 2:42
  us
• 2:43
  Destination
• 2:44
  packages
• 2:45
  for,
• 2:45
  for,
• 2:45
  for
• 2:46
  customers
• 2:46
  who
• 2:46
  want
• 2:46
  to
• 2:46
  go
• 2:47
  into
• 2:47
  the
• 2:47
  U.S.
• 2:48
  okay.
• 2:48
  So
• 2:48
  that,
• 2:48
  and
• 2:48
  that's
• 2:48
  what
• 2:49
  we're
• 2:49
  going
• 2:50
  to.
• 2:50
  So
• 2:50
  instead
• 2:50
  of
• 2:50
  it
• 2:51
  being
• 2:51
  a
• 2:51
  mail
• 2:51
  consolidation,
• 2:52
  cheap
• 2:52
  and
• 2:52
  cheerful,
• 2:53
  slow
• 2:53
  to
• 2:53
  get
• 2:54
  there,
• 2:54
  we'll
• 2:54
  have,
• 2:56
  we'll
• 2:56
  have
• 2:56
  a
• 2:56
  better
• 2:56
  solution
• 2:57
  for
• 2:57
  them.
• 2:57
  I
• 2:57
  like
• 2:57
  it.
• 2:58
  And
• 2:58
  to
• 2:58
  point
• 2:59
  we've
• 3:00
  been
• 3:00
  in,
• 3:00
  I
• 3:00
  get
• 3:01
  weekly
• 3:01
  updates
• 3:01
  from
• 3:02
  the
• 3:02
  origins
• 3:03
  and
• 3:03
  just
• 3:03
  as
• 3:04
  an
• 3:04
  ended,
• 3:04
  you
• 3:04
  know,
• 3:05
  as
• 3:05
  of
• 3:06
  last
• 3:06
  week
• 3:06
  the
• 3:07
  UK
• 3:07
  is
• 3:07
  reporting
• 3:08
  that
• 3:08
  their
• 3:09
  costs
• 3:09
  are
• 3:09
  down
• 3:10
  significantly
• 3:11
  with
• 3:11
  the
• 3:11
  new
• 3:11
  solution
• 3:13
  and
• 3:14
  also
• 3:14
  their
• 3:14
  service.
• 3:15
  You
• 3:16
  know
• 3:16
  you
• 3:16
  would
• 3:16
  come
• 3:16
  in
• 3:17
  on
• 3:17
  a
• 3:17
  Monday
• 3:19
  to
• 3:19
  the
• 3:19
  airport
• 3:19
  and
• 3:19
  it
• 3:20
  clears
• 3:20
  the
• 3:20
  broker.
• 3:21
  Let's
• 3:21
  say
• 3:21
  it
• 3:21
  would
• 3:21
  get
• 3:22
  to
• 3:22
  the
• 3:22
  carrier
• 3:22
  Monday
• 3:23
  night
• 3:24
  because
• 3:25
  of
• 3:25
  the
• 3:25
  mail
• 3:25
  consolidation
• 3:26
  and
• 3:26
  resorting.
• 3:27
  The
• 3:27
  first
• 3:28
  delivery
• 3:28
  attempt
• 3:28
  might
• 3:29
  not
• 3:29
  be
• 3:29
  till
• 3:29
  Wednesday.
• 3:30
  Right,
• 3:30
  Right.
• 3:30
  Well
• 3:31
  now
• 3:31
  we're
• 3:31
  getting
• 3:31
  in
• 3:32
  the
• 3:32
  same
• 3:32
  process.
• 3:32
  We're
• 3:33
  getting
• 3:33
  to
• 3:33
  the
• 3:33
  carriers
• 3:34
  Monday
• 3:34
  night
• 3:34
  but
• 3:34
  they're
• 3:35
  delivering
• 3:35
  it
• 3:35
  the
• 3:35
  next
• 3:35
  day
• 3:35
  on
• 3:36
  Tuesday.
• 3:36
  Wow.
• 3:36
  So
• 3:37
  the
• 3:37
  UK's
• 3:37
  reported
• 3:38
  like
• 3:38
  a
• 3:38
  30%
• 3:39
  shift
• 3:40
  in
• 3:40
  volume
• 3:40
  that
• 3:41
  used
• 3:41
  to
• 3:41
  go
• 3:41
  3,
• 3:41
  4,
• 3:42
  5
• 3:42
  days
• 3:42
  delivery.
• 3:43
  Now
• 3:43
  getting
• 3:43
  1,
• 3:43
  2,
• 3:44
  3.
• 3:45
  So
• 3:45
  that's
• 3:45
  huge.
• 3:46
  We're
• 3:46
  already
• 3:46
  seeing
• 3:47
  the
• 3:47
  benefit
• 3:47
  of
• 3:47
  that
• 3:47
  and
• 3:48
  that's
• 3:48
  just
• 3:48
  the
• 3:48
  early
• 3:48
  stages.
• 3:49
  There's
• 3:49
  still
• 3:51
  multiple
• 3:51
  other
• 3:52
  regionals
• 3:52
  and
• 3:52
  other
• 3:53
  carriers
• 3:53
  I
• 3:53
  want
• 3:53
  to
• 3:54
  add
• 3:54
  that'll
• 3:54
  just
• 3:54
  continue
• 3:55
  to
• 3:55
  add
• 3:55
  to
• 3:55
  that
• 3:56
  speed.
• 3:57
  Is
• 3:57
  the
• 3:57
  product
• 3:57
  meant
• 3:58
  to
• 3:58
  be
• 3:58
  exclusively
• 3:59
  for
• 4:00
  extraterritorial
• 4:02
  companies
• 4:02
  sending
• 4:02
  things
• 4:03
  into
• 4:03
  the
• 4:03
  US
• 4:03
  or
• 4:04
  would
• 4:05
  domestic
• 4:05
  customers
• 4:06
  have
• 4:06
  ability
• 4:06
  to
• 4:07
  access
• 4:07
  the
• 4:07
  network
• 4:07
  also
• 4:08
  for
• 4:08
  their
• 4:08
  stuff?
• 4:08
  Yeah,
• 4:08
  great
• 4:09
  question.
• 4:09
  So
• 4:10
  when
• 4:10
  I
• 4:10
  came
• 4:10
  on
• 4:11
  board
• 4:11
  last
• 4:11
  year
• 4:12
  and
• 4:12
  met
• 4:12
  the
• 4:13
  US
• 4:13
  based
• 4:13
  sales
• 4:14
  team,
• 4:14
  that
• 4:15
  was
• 4:15
  one
• 4:15
  of
• 4:15
  the
• 4:15
  things
• 4:15
  when
• 4:16
  I
• 4:16
  was
• 4:16
  explaining
• 4:16
  to
• 4:17
  them
• 4:17
  hey,
• 4:17
  this
• 4:17
  is
• 4:17
  what
• 4:17
  I'm
• 4:17
  working
• 4:17
  on.
• 4:18
  The
• 4:18
  one
• 4:18
  thing
• 4:19
  we
• 4:19
  said
• 4:19
  is
• 4:19
  there's
• 4:19
  no
• 4:20
  reason
• 4:20
  why
• 4:20
  you
• 4:20
  go
• 4:20
  and
• 4:20
  tap
• 4:21
  into
• 4:21
  that,
• 4:21
  you
• 4:21
  know.
• 4:22
  So
• 4:22
  we
• 4:22
  are
• 4:23
  working
• 4:23
  with
• 4:23
  Broadreach
• 4:24
  right
• 4:24
  now.
• 4:24
  There's
• 4:24
  a
• 4:25
  client
• 4:25
  that's
• 4:25
  coming
• 4:25
  down
• 4:25
  from
• 4:26
  Canada.
• 4:26
  Okay.
• 4:26
  And
• 4:27
  they're
• 4:27
  going
• 4:27
  to
• 4:27
  start
• 4:28
  injecting
• 4:28
  into
• 4:28
  it.
• 4:29
  That's
• 4:29
  awesome.
• 4:29
  And
• 4:30
  then
• 4:30
  also
• 4:30
  there's
• 4:31
  various
• 4:31
  sales
• 4:32
  guys
• 4:32
  I've
• 4:32
  been
• 4:32
  in
• 4:32
  contact
• 4:33
  with
• 4:33
  from
• 4:33
  the
• 4:33
  US
• 4:34
  sales
• 4:34
  team
• 4:34
  that
• 4:35
  I've
• 4:35
  been
• 4:36
  going
• 4:36
  back
• 4:36
  and
• 4:36
  forth
• 4:36
  with
• 4:37
  questions
• 4:37
  on
• 4:37
  potential
• 4:38
  solutions
• 4:38
  they
• 4:38
  could
• 4:38
  tap
• 4:39
  into.
• 4:39
  So.
• 4:40
  So
• 4:40
  we
• 4:40
  had
• 4:40
  some
• 4:40
  good
• 4:40
  discussions
• 4:41
  Yesterday
• 4:41
  with
• 4:41
  International
• 4:42
  Bridge,
• 4:42
  is
• 4:42
  it
• 4:43
  contiguous
• 4:44
  48
• 4:44
  or
• 4:45
  is
• 4:45
  it
• 4:45
  not?
• 4:46
  So
• 4:46
  basically
• 4:47
  right
• 4:47
  now,
• 4:47
  since
• 4:48
  all
• 4:48
  the
• 4:48
  packages,
• 4:49
  once
• 4:49
  they
• 4:49
  clear
• 4:49
  the
• 4:49
  broker,
• 4:51
  they,
• 4:51
  they
• 4:51
  just
• 4:51
  turn
• 4:52
  into
• 4:52
  a
• 4:52
  domestic
• 4:52
  shipment.
• 4:53
  Right.
• 4:53
  So
• 4:54
  it's
• 4:54
  the
• 4:54
  lower
• 4:54
  48
• 4:55
  in
• 4:56
  addition
• 4:56
  to
• 4:56
  the
• 4:56
  outlying
• 4:57
  area.
• 4:57
  So
• 4:57
  we
• 4:58
  have
• 4:58
  the
• 4:58
  postal
• 4:58
  solutions,
• 4:59
  you
• 4:59
  get
• 4:59
  the
• 4:59
  Guam
• 5:00
  and
• 5:00
  all
• 5:00
  those
• 5:00
  Puerto
• 5:00
  Rico
• 5:01
  and
• 5:01
  all
• 5:01
  those
• 5:01
  things.
• 5:01
  So
• 5:01
  we,
• 5:02
  we
• 5:02
  do
• 5:02
  have
• 5:02
  those
• 5:02
  covered.
• 5:03
  We
• 5:03
  have
• 5:03
  options
• 5:03
  for
• 5:03
  them.
• 5:04
  Yeah,
• 5:05
  that's
• 5:05
  phenomenal.
• 5:06
  So,
• 5:06
  okay,
• 5:07
  so,
• 5:07
  so
• 5:07
  for
• 5:07
  viewers
• 5:08
  and
• 5:08
  listeners.
• 5:08
  So
• 5:09
  one
• 5:09
  of
• 5:10
  the
• 5:10
  things
• 5:10
  I
• 5:10
  want
• 5:10
  to
• 5:10
  clarify
• 5:11
  is
• 5:11
  because
• 5:11
  Aendiaisaglobalorganization,wehavesubsidiariesorofficesthroughout
• 5:15
  theworld.LikeJerryhad
• 5:17
  mentioned,
• 5:17
  had
• 5:17
  mentioned,
• 5:18
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• 5:18
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• 5:19
  AendiaSingapore.We'vegot,youknow,
• 5:21
  there'sFrance,there's
• 5:23
  Italyandsothe.Ithink
• 5:25
  just.Andyoucantell
• 5:27
  meifI'm
• 5:29
  wrongtoo.Butrightnowthosesubsidiariescan
• 5:32
  takeadvantageofthisnetwork
• 5:34
  bytransitioningwhattheyweredoingpreviouslyovertothis
• 5:38
  newproducttothenutilize,cutdown
• 5:41
  on
• 5:42
  thetransittimesandthat's
• 5:44
  fromtheinboundfromotherareasoutsidethe
• 5:47
  UnitedStatesintothe
• 5:49
  USmarket.Sodeliverytothe
• 5:51
  doorintothe
• 5:53
  USandthenJerry'salsosayingthat,you
• 5:56
  know,whetherit'snoworMaybesometimein2026,rollingouttheabilityfor
• 6:02
  ourcurrentclientsthatar
• 5:04
  As
• 6:04
  Absolutely.
• 6:04
  Is
• 6:04
  there
• 6:05
  a
• 6:05
  sweet
• 6:05
  spot
• 6:05
  in
• 6:06
  our,
• 6:06
  in
• 6:06
  this
• 6:06
  domestic
• 6:07
  network
• 6:07
  that
• 6:07
  you're
• 6:07
  creating
• 6:08
  in
• 6:08
  terms
• 6:08
  of
• 6:09
  weight
• 6:09
  distribution?
• 6:10
  What
• 6:11
  would
• 6:11
  you
• 6:11
  know
• 6:11
  for
• 6:11
  somebody
• 6:12
  that's
• 6:12
  listening
• 6:12
  or
• 6:12
  watching,
• 6:14
  what
• 6:14
  would
• 6:14
  be
• 6:14
  a
• 6:15
  good,
• 6:16
  a
• 6:16
  good
• 6:16
  fit
• 6:17
  really?
• 6:17
  Well,
• 6:17
  when
• 6:18
  you,
• 6:18
  when
• 6:18
  you
• 6:18
  start
• 6:19
  adding
• 6:20
  like
• 6:21
  regional,
• 6:21
  the
• 6:22
  DSP
• 6:22
  carriers
• 6:23
  or
• 6:23
  gig
• 6:24
  carriers
• 6:24
  and
• 6:24
  things
• 6:25
  like
• 6:25
  that,
• 6:26
  for
• 6:26
  the
• 6:26
  most
• 6:26
  part
• 6:27
  they
• 6:27
  don't
• 6:27
  want
• 6:28
  the
• 6:28
  25
• 6:28
  pound
• 6:29
  packages
• 6:29
  big
• 6:30
  time.
• 6:31
  They
• 6:31
  really
• 6:31
  don't
• 6:31
  have
• 6:31
  the
• 6:31
  big
• 6:32
  cargo
• 6:32
  vans
• 6:32
  for
• 6:32
  that.
• 6:33
  So
• 6:34
  the
• 6:34
  sweet
• 6:34
  spot
• 6:34
  is
• 6:34
  your
• 6:35
  typical
• 6:35
  E
• 6:35
  commerce
• 6:36
  packages.
• 6:37
  And
• 6:38
  when
• 6:38
  you
• 6:38
  look
• 6:38
  at
• 6:39
  how
• 6:39
  E
• 6:39
  commerce
• 6:40
  is
• 6:40
  generated
• 6:40
  in
• 6:41
  today's
• 6:41
  world,
• 6:42
  you've
• 6:43
  seen
• 6:43
  the
• 6:43
  evolution
• 6:44
  of
• 6:44
  wow,
• 6:45
  I
• 6:45
  have
• 6:45
  to
• 6:45
  have
• 6:45
  a
• 6:45
  website.
• 6:46
  Wow,
• 6:46
  I
• 6:46
  have
• 6:46
  a
• 6:46
  website.
• 6:47
  How
• 6:47
  do
• 6:47
  I
• 6:47
  drive
• 6:47
  demand
• 6:47
  to
• 6:48
  it?
• 6:48
  Wow,
• 6:48
  I
• 6:49
  got
• 6:49
  demand.
• 6:49
  But
• 6:49
  nobody's
• 6:50
  converting.
• 6:51
  So
• 6:51
  you
• 6:51
  had
• 6:51
  all
• 6:51
  that
• 6:51
  for
• 6:52
  years.
• 6:52
  Now
• 6:53
  it's
• 6:53
  like
• 6:53
  you
• 6:53
  don't
• 6:54
  even
• 6:54
  need
• 6:54
  a
• 6:54
  website.
• 6:55
  Right.
• 6:55
  You
• 6:55
  just
• 6:55
  need
• 6:55
  a
• 6:56
  product
• 6:56
  and
• 6:56
  advertising
• 6:57
  on
• 6:57
  Instagram
• 6:57
  or
• 6:58
  some
• 6:58
  social
• 6:58
  media.
• 6:59
  Everybody
• 6:59
  has
• 6:59
  three
• 7:00
  clicks
• 7:00
  on
• 7:00
  their
• 7:00
  thumb
• 7:00
  and
• 7:00
  they're
• 7:01
  ordering
• 7:01
  stuff.
• 7:01
  So
• 7:01
  because
• 7:02
  that
• 7:02
  you
• 7:02
  also
• 7:02
  don't
• 7:02
  get
• 7:03
  multi
• 7:03
  line
• 7:03
  orders.
• 7:04
  You
• 7:04
  know,
• 7:04
  it's
• 7:04
  so
• 7:05
  a
• 7:05
  lot
• 7:05
  of
• 7:05
  the
• 7:05
  orders
• 7:06
  I've
• 7:06
  seen
• 7:06
  over
• 7:06
  the
• 7:07
  years,
• 7:07
  there's
• 7:08
  more
• 7:08
  lightweight
• 7:08
  now
• 7:08
  than
• 7:09
  I've
• 7:09
  ever
• 7:09
  seen
• 7:09
  in
• 7:09
  the
• 7:09
  past.
• 7:10
  You
• 7:10
  know,
• 7:10
  single
• 7:11
  sku,
• 7:11
  that
• 7:11
  type
• 7:11
  of
• 7:11
  thing.
• 7:12
  Yeah,
• 7:12
  but,
• 7:12
  but
• 7:12
  that
• 7:12
  E
• 7:12
  Commerce
• 7:13
  direct
• 7:13
  to
• 7:13
  consumer,
• 7:15
  that's
• 7:15
  where
• 7:15
  we
• 7:15
  have
• 7:15
  low
• 7:16
  cost
• 7:16
  solutions.
• 7:16
  We
• 7:17
  have
• 7:17
  under
• 7:17
  pound
• 7:17
  pricing.
• 7:18
  Okay.
• 7:18
  Even
• 7:19
  though
• 7:19
  a
• 7:19
  lot
• 7:19
  of
• 7:20
  that
• 7:20
  went
• 7:20
  away,
• 7:20
  we've
• 7:20
  kept
• 7:20
  it.
• 7:21
  We've
• 7:21
  been
• 7:21
  able
• 7:21
  to
• 7:21
  negotiate
• 7:22
  that
• 7:22
  into
• 7:22
  contracts
• 7:23
  so
• 7:23
  we
• 7:23
  can
• 7:23
  still
• 7:23
  provide
• 7:23
  outspace
• 7:24
  pricing
• 7:25
  for
• 7:25
  our
• 7:25
  customers.
• 7:26
  And
• 7:26
  that's
• 7:27
  big
• 7:27
  for
• 7:27
  a
• 7:27
  lot
• 7:27
  of
• 7:27
  these
• 7:27
  E
• 7:28
  commerce
• 7:28
  driven
• 7:29
  clients.
• 7:30
  Yeah.
• 7:30
  So
• 7:32
  as
• 7:32
  you
• 7:32
  start
• 7:32
  developing
• 7:33
  that
• 7:33
  network
• 7:33
  and
• 7:34
  so
• 7:34
  walk
• 7:34
  me
• 7:34
  through
• 7:35
  a
• 7:35
  little
• 7:35
  bit
• 7:35
  about
• 7:37
  how
• 7:37
  you,
• 7:38
  what,
• 7:38
  what
• 7:38
  stands
• 7:39
  out
• 7:39
  to
• 7:39
  you
• 7:39
  for
• 7:39
  the
• 7:39
  vendors
• 7:39
  that
• 7:40
  you
• 7:40
  choose,
• 7:40
  what
• 7:41
  do
• 7:41
  they
• 7:41
  do
• 7:41
  well,
• 7:41
  what
• 7:42
  sets
• 7:42
  them
• 7:42
  apart?
• 7:43
  How
• 7:43
  do
• 7:43
  you
• 7:43
  make
• 7:43
  those
• 7:44
  decisions
• 7:44
  as
• 7:44
  well
• 7:44
  as
• 7:44
  you
• 7:45
  build
• 7:45
  out?
• 7:45
  Without
• 7:46
  a
• 7:46
  doubt.
• 7:46
  I'm
• 7:46
  old
• 7:47
  school
• 7:48
  so
• 7:48
  you
• 7:48
  know,
• 7:49
  I
• 7:49
  believe
• 7:49
  in
• 7:49
  operations
• 7:50
  you
• 7:50
  manage
• 7:50
  by
• 7:51
  walking
• 7:51
  around
• 7:51
  and
• 7:52
  I
• 7:52
  need
• 7:52
  to
• 7:52
  do
• 7:52
  that
• 7:53
  for
• 7:53
  any
• 7:53
  vendor.
• 7:53
  Right.
• 7:54
  So
• 7:54
  I
• 7:55
  have
• 7:55
  to
• 7:56
  visit
• 7:56
  their
• 7:56
  operations,
• 7:57
  I
• 7:57
  want
• 7:57
  to
• 7:57
  see
• 7:57
  their
• 7:57
  operations,
• 7:58
  I
• 7:58
  want
• 7:58
  to
• 7:58
  see,
• 7:59
  I
• 7:59
  want
• 7:59
  to
• 7:59
  understand
• 7:59
  their
• 8:00
  call
• 8:00
  center,
• 8:00
  how
• 8:00
  their
• 8:00
  customers.
• 8:01
  I
• 8:01
  want
• 8:01
  to
• 8:02
  know
• 8:02
  what
• 8:02
  they
• 8:02
  spend
• 8:02
  in
• 8:02
  technology,
• 8:03
  what's
• 8:03
  their
• 8:03
  technology
• 8:04
  doing,
• 8:04
  what
• 8:04
  are
• 8:04
  they
• 8:05
  doing
• 8:05
  in
• 8:05
  the
• 8:05
  future.
• 8:06
  So
• 8:06
  it's
• 8:06
  not
• 8:07
  just
• 8:07
  about
• 8:07
  the
• 8:07
  price
• 8:07
  on
• 8:08
  a
• 8:08
  rate
• 8:08
  card,
• 8:08
  it's
• 8:09
  really
• 8:09
  about
• 8:09
  the
• 8:09
  company.
• 8:10
  And
• 8:10
  because
• 8:11
  I'm
• 8:11
  partnering
• 8:11
  like
• 8:12
  at
• 8:13
  the
• 8:13
  end
• 8:13
  of
• 8:13
  the
• 8:13
  day,
• 8:14
  you
• 8:14
  know,
• 8:15
  the
• 8:15
  final
• 8:15
  mile
• 8:15
  delivery
• 8:16
  is
• 8:16
  the
• 8:16
  face
• 8:16
  of
• 8:17
  the
• 8:17
  customer
• 8:17
  in
• 8:17
  many
• 8:17
  aspects.
• 8:18
  Right.
• 8:18
  So
• 8:19
  you
• 8:19
  want
• 8:19
  to
• 8:19
  make
• 8:19
  sure
• 8:20
  that's
• 8:20
  a
• 8:20
  good
• 8:20
  experience
• 8:21
  in
• 8:21
  that.
• 8:22
  So
• 8:22
  you
• 8:22
  want
• 8:22
  to
• 8:22
  make
• 8:22
  sure
• 8:22
  that
• 8:23
  carrier
• 8:23
  is
• 8:24
  prioritizing
• 8:24
  that
• 8:25
  as
• 8:25
  much
• 8:25
  as
• 8:25
  we
• 8:25
  prioritize
• 8:26
  it.
• 8:26
  So
• 8:27
  we
• 8:27
  got
• 8:27
  to
• 8:27
  make
• 8:27
  sure
• 8:27
  we're
• 8:27
  aligned
• 8:28
  on
• 8:28
  the
• 8:28
  customer
• 8:29
  first
• 8:29
  type
• 8:29
  attitude
• 8:30
  with
• 8:30
  everything
• 8:30
  they
• 8:30
  do
• 8:31
  just
• 8:31
  not
• 8:31
  cost
• 8:32
  or
• 8:32
  cheap
• 8:32
  or
• 8:32
  whatever.
• 8:33
  Right.
• 8:33
  And
• 8:34
  you'll
• 8:34
  see
• 8:34
  that
• 8:34
  out
• 8:35
  there
• 8:35
  with,
• 8:35
  with
• 8:35
  different
• 8:35
  vendors
• 8:36
  on
• 8:36
  how
• 8:36
  they're
• 8:37
  growing.
• 8:38
  You
• 8:38
  know,
• 8:38
  some
• 8:38
  of
• 8:38
  the
• 8:39
  other
• 8:39
  side
• 8:39
  benefits,
• 8:40
  it
• 8:40
  wasn't
• 8:40
  the
• 8:40
  reason
• 8:41
  to
• 8:41
  pick
• 8:41
  it.
• 8:42
  But
• 8:42
  like
• 8:42
  when
• 8:42
  you
• 8:43
  go
• 8:43
  to
• 8:43
  a
• 8:43
  100%
• 8:43
  postal
• 8:44
  solution,
• 8:45
  the
• 8:45
  undeliverables
• 8:46
  and
• 8:46
  returns
• 8:46
  is
• 8:46
  a
• 8:46
  nightmare.
• 8:47
  Right.
• 8:48
  If
• 8:48
  the
• 8:48
  postal
• 8:48
  can't
• 8:49
  deliver
• 8:49
  it,
• 8:49
  there's
• 8:49
  only
• 8:49
  one
• 8:50
  attempt.
• 8:50
  They
• 8:50
  don't
• 8:50
  go
• 8:51
  three
• 8:51
  attempts.
• 8:52
  They
• 8:52
  slap
• 8:53
  a
• 8:53
  label,
• 8:53
  it
• 8:54
  comes
• 8:54
  back
• 8:54
  to
• 8:54
  your
• 8:54
  warehouse
• 8:55
  at
• 8:55
  probably
• 8:55
  like
• 8:56
  $13
• 8:56
  a
• 8:57
  paid
• 8:57
  postage
• 8:57
  just
• 8:57
  to
• 8:58
  get
• 8:58
  it
• 8:58
  there.
• 8:58
  That
• 8:59
  that's,
• 8:59
  nobody
• 8:59
  sees
• 9:00
  that.
• 9:00
  That's
• 9:00
  true
• 9:00
  cost.
• 9:00
  It
• 9:01
  has
• 9:01
  to
• 9:01
  go
• 9:01
  back
• 9:01
  before
• 9:02
  you
• 9:02
  even
• 9:02
  process
• 9:02
  the
• 9:03
  return.
• 9:03
  So
• 9:04
  what
• 9:04
  we've
• 9:04
  seen
• 9:04
  already
• 9:05
  is
• 9:05
  that
• 9:05
  now
• 9:06
  we're
• 9:06
  getting
• 9:06
  three
• 9:06
  delivery
• 9:06
  attempts.
• 9:07
  Right.
• 9:08
  If
• 9:09
  it
• 9:09
  comes
• 9:09
  back
• 9:09
  to
• 9:09
  a
• 9:10
  sortation
• 9:10
  center,
• 9:11
  we,
• 9:12
  our
• 9:12
  customer
• 9:12
  service
• 9:12
  is
• 9:13
  going
• 9:13
  to
• 9:13
  get
• 9:13
  an
• 9:13
  email
• 9:13
  of
• 9:14
  all
• 9:14
  the.
• 9:14
  If
• 9:15
  any
• 9:15
  undeliverables.
• 9:16
  What
• 9:16
  do
• 9:16
  you
• 9:16
  want
• 9:16
  to
• 9:16
  do?
• 9:16
  We
• 9:16
  can
• 9:17
  try
• 9:17
  to
• 9:17
  readdress
• 9:17
  the
• 9:18
  label.
• 9:18
  We
• 9:19
  can
• 9:19
  destroy,
• 9:19
  have
• 9:20
  the
• 9:20
  option
• 9:20
  to
• 9:20
  destroy
• 9:21
  or
• 9:21
  bring
• 9:22
  it
• 9:22
  back
• 9:22
  and
• 9:22
  return
• 9:22
  it
• 9:23
  if
• 9:23
  it's
• 9:23
  one.
• 9:23
  If
• 9:23
  they
• 9:24
  want
• 9:24
  to
• 9:24
  resell
• 9:24
  it.
• 9:24
  So
• 9:25
  we
• 9:25
  never
• 9:25
  had
• 9:25
  that
• 9:25
  before.
• 9:26
  This
• 9:26
  is
• 9:26
  our.
• 9:26
  This
• 9:26
  is
• 9:27
  right
• 9:27
  now?
• 9:27
  Yeah.
• 9:27
  Yes.
• 9:28
  Yep.
• 9:28
  Wow.
• 9:28
  Absolutely.
• 9:29
  Okay.
• 9:29
  Yeah.
• 9:30
  So
• 9:30
  it
• 9:30
  goes
• 9:30
  right
• 9:30
  to
• 9:31
  like
• 9:31
  for
• 9:31
  instance,
• 9:32
  if
• 9:32
  the,
• 9:33
  if
• 9:33
  the
• 9:33
  package
• 9:34
  came
• 9:34
  from
• 9:34
  the
• 9:35
  UK,
• 9:35
  the
• 9:35
  UK
• 9:36
  have
• 9:36
  a
• 9:36
  distribution
• 9:37
  list
• 9:37
  for
• 9:37
  every
• 9:37
  origin
• 9:38
  and
• 9:38
  they
• 9:39
  get
• 9:39
  the
• 9:39
  email
• 9:39
  and
• 9:39
  they
• 9:40
  make
• 9:40
  the
• 9:40
  decision
• 9:41
  what
• 9:41
  to
• 9:41
  do
• 9:41
  with
• 9:41
  the
• 9:41
  package.
• 9:42
  We
• 9:42
  also
• 9:42
  now
• 9:43
  have
• 9:43
  video
• 9:43
  proof
• 9:43
  of
• 9:43
  delivery.
• 9:44
  Never
• 9:44
  had
• 9:44
  that
• 9:44
  at
• 9:45
  the
• 9:45
  post
• 9:45
  office.
• 9:45
  So
• 9:46
  there's
• 9:46
  all
• 9:46
  those,
• 9:46
  you
• 9:47
  know,
• 9:47
  yes,
• 9:47
  we
• 9:48
  wanted
• 9:48
  speed
• 9:48
  and
• 9:48
  we
• 9:48
  wanted
• 9:49
  other
• 9:49
  options,
• 9:49
  but
• 9:50
  there's
• 9:50
  also
• 9:50
  these
• 9:50
  other
• 9:51
  benefits
• 9:51
  you
• 9:51
  get
• 9:52
  when
• 9:52
  you
• 9:52
  pull
• 9:52
  away
• 9:52
  from
• 9:53
  the
• 9:53
  post
• 9:53
  office
• 9:53
  and
• 9:54
  go
• 9:54
  to
• 9:54
  what
• 9:54
  the
• 9:54
  new.
• 9:55
  What
• 9:55
  these
• 9:55
  newer
• 9:55
  companies,
• 9:56
  because
• 9:56
  that.
• 9:56
  They
• 9:56
  all
• 9:57
  have
• 9:57
  to
• 9:57
  do
• 9:57
  it
• 9:57
  because
• 9:57
  that's
• 9:57
  what
• 9:58
  the
• 9:58
  competition's
• 9:58
  offering.
• 9:59
  Right.
• 9:59
  But
• 9:59
  so
• 10:00
  we
• 10:00
  have
• 10:00
  a.
• 10:00
  That's
• 10:00
  a
• 10:01
  huge
• 10:01
  customer
• 10:01
  sat
• 10:02
  pickup
• 10:02
  right
• 10:02
  from
• 10:02
  the
• 10:03
  beginning,
• 10:03
  you
• 10:03
  know.
• 10:04
  Thank
• 10:04
  you
• 10:04
  for
• 10:04
  listening.
• 10:04
  Tune
• 10:05
  in
• 10:05
  again
• 10:05
  next
• 10:05
  week
• 10:06
  when
• 10:06
  we
• 10:06
  continue
• 10:06
  this
• 10:07
  discussion.
• 10:07
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• 10:08
  subscribe
• 10:09
  and
• 10:09
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• 10:09
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• 10:10
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• 10:10
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• 10:11
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• 10:11
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• 10:11
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• 10:11
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• 10:12
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• 10:12
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• 10:13
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• 10:13
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• 10:13
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• 10:13
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• 10:14
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• 10:15
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• 10:19
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