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How AI Is Changing Sports Analytics and Strategy

Sports organizations have more data than ever. The real advantage comes from knowing which problem to solve, which data matters, and whether people will trust the answer enough to change how they work.

Rohan Nagi, VP of Strategy and Analytics at Sponsor United, explains how sports analytics is moving beyond basic reporting into AI supported decision making. He discusses how teams and brands can combine quantitative and qualitative information to evaluate athletes, identify sponsorship opportunities, understand audiences, and make better business decisions.

The technology is only part of the…

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