205. Paris Wallace, Founder & President of the National Cycling League (NCL)
Today, I'm joined by Paris Wallace, founder & president of the National Cycling League (NCL), a co-ed professional league revolutionizing cycling's US presence.
Under Wallace's leadership, the NCL is leveraging technology, diversity, and community to cultivate a fandom of the future. This year, it kicked off its inaugural season with noteworthy backing from NBA player Kevin Durant, NFL player Jalen Ramsey, and DraftKings CEO Jason Robins, among others.
In this episode, we discuss the NCL's gender-equal approach, its strategies for engaging recreational cyclists in the metaverse, and plans to…
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