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Think Like An Investor: Turn Ad Spend Into Predictable Growth
If paid ads feel like a slot machine, this conversation flips the script. We sit down with paid ad strategist and sales expert Shelby Fowler Moss to break down how small businesses can run profitable Meta ads without gambling their budgets or their sanity. Shelby built a top boutique agency and now teaches entrepreneurs to think like investors: track the right numbers, reinvest wins, and build systems that compound over time.
We get candid about what most solopreneurs really need. Spoiler: not an agency retainer. Shelby maps the realities of the auction model, why $5/day campaigns rarely…
The skinny
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