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210: Eliminé mis artículos con más tráfico · Triunfa con tu blog | Marketing Online

• 0:03
  Very good and welcome to the podcast Triumph. With your blog I am Borja
• 0:09
  Girón and every Friday I reveal tips tricks and techniques to mount a blog of
• 0:14
  success. Join the Club de Empresarios Triunfers by entering Borja Girón with bar Club
• 0:25
  so you can access the masterman sessions every Monday with me and the rest of
• 0:30
  the entrepreneurs to keep track of our businesses. You will also listen to the
• 0:38
  Secret podcast with an exclusive episode every week that is eliminated the following week.
• 0:42
  You will access the challenges and categories within the telegram group where we talk about
• 0:45
  Instagram, finance, cryptocurrencies, marketing, podcasting, blogs and everything you need
• 0:49
  to unlock your business. And now we' re ready, ready, we
• 1:03
  ' re starting. I' m going to talk to you in this episode
• 1:07
  about why I delete many of my articles with more traffic from my blog Borja
• 1:14
  Giron com I put you in background my blog Borja Giron com believes it in
• 1:18
  two thousand three, in two thousand thirteen, yes, in two thousand thirteen
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  and over ten years ago. The fact is that some of the items with
• 1:23
  the most traffic are related or in fact, were related to the world of
• 1:30
  unloading. I have some web pages of music downloads, movies, books,
• 1:34
  etc. And those articles on my blog had a lot of visibility, a
• 1:42
  lot of reach. They are very well positioned to make a ranking of websites,
• 1:45
  to do an analysis, to put links to write texts, teaching exactly
• 1:49
  what I have learned about that world in those articles. What happened that coming
• 1:53
  audience isn' t interested in the rest of the articles. He' s
• 2:00
  generally interested in my blog, in burja touro com that I' m talking
• 2:04
  about now, marketing, online business, entrepreneurship, seo, etc. And
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  that' s a problem when it comes to creating a broadcast channel. By
• 2:14
  this I mean creating a blog, creating an Instagram account, creating a YouTube
• 2:17
  channel, a site where you talk about a lot of things. It'
• 2:23
  s very complicated. You may have timely reach, but it' s very
• 2:28
  difficult for those people to stay on time and be interested in your products or
• 2:32
  services. The ideal is to create a blog of clear downloads, a brog
• 2:36
  of entrepreneurship that there is a separate psychology website, mix things. It doesn
• 2:42
  ' t usually work well. If you' re able to find that relationship.
• 2:45
  Entrepreneurship in general and there is a suitable audience and you position yourself over
• 2:51
  the years. Okay, but normally the more competition the more complicated it is.
• 2:57
  It' s that they detect you, as an expert in the sector,
• 3:01
  how many more people you address. He can' t be an expert
• 3:05
  on everything. That' s why it' s so important, at least
• 3:07
  especially in the beginning, to address a specific audience, complete concrete, because
• 3:13
  you eliminate a lot of competition and that makes that good. Many of the
• 3:16
  big companies we know today have started like this. Facebook started addressing a U
• 3:23
  S university profile. Amazon started selling books only books, and probably even started
• 3:30
  with some themes, novel books or books by entrepreneurs. The thing is,
• 3:34
  once you start, then you can expand and then it doesn' t matter
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  what you do. Consider yourself an expert, no, because you can have
• 3:40
  that scope and credibility and you can create different niches, even if you talk
• 3:45
  about them. But beyond that, when it comes to creating our blog,
• 3:49
  it is important that we delete that content, that we have made those mistakes
• 3:53
  over the years to direct or redirect them to an article or a website that
• 3:59
  we have created specifically so as not to lose that traffic. So I have
• 4:03
  some download websites and what I' ve done is redirect that traffic to some
• 4:08
  specific article where I' m talking about the same thing. And so I
• 4:12
  don' t lose traffic. The only thing Google is going to do is
• 4:15
  when it detects that there is no longer that website and that it redirects to
• 4:17
  the other one. It' s like unifying them. He takes that one
• 4:20
  from Borja Gira com and unifies me in the other and acquires part of the
• 4:26
  authority. Not all maybe. I don' t get those results anymore,
• 4:30
  but over time I' m doing experiments, removing and putting to see what
• 4:33
  ' s going on with Google' s results. I take the redirection,
• 4:36
  I put it from one to the other. This may not be ideal anymore,
• 4:39
  but I like to do these experiments and then tell what works best for
• 4:44
  me, which in my case has been this. What happens that I have
• 4:47
  lost traffic in Borja Giro, com obviously, but the traffic is of higher
• 4:53
  quality and besides, I am emerging many more opportunities to generate an advertising or
• 5:02
  sponsorship of links, that is, Lindvilding. More and more agencies are writing
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  to me, to advertise, to write an article on my blog, to
• 5:13
  add a link to one of my articles, because it is now much more
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  niche. Now the content is much more specific, and before it was more
• 5:20
  diffuse. There was a little bit of everything, although there wasn' t
• 5:25
  everything, but yes, this generates a lot of traffic, but from an
• 5:30
  inappropriate audience and it' s much better, less public, less impact,
• 5:34
  less reach, less traffic, but more qualified, and that those people who
• 5:41
  come in are really interested in consuming more of that content that we' re
• 5:43
  offering. Besides, I' m getting better results on Google. I'
• 5:46
  m better identified and the audience is much more quality. Conversions are increasing and
• 5:53
  this I am telling you I have also applied, for example, on my
• 5:57
  YouTube channel. On my YouTube channel with a little bit of everything and I
• 6:00
  keep sharing a little bit of everything, but in fact, a cleanup of
• 6:03
  some specific videos, specifically the videos that I was uploading on automatic from my
• 6:09
  podcasts. Why, because they didn' t really bring value and it was
• 6:12
  very broad content, despite being content related to the world of entrepreneurship and marketing.
• 6:17
  But formatting, and this is another important key point, doesn' t
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  fit on YouTube. You can' t upload a video on YouTube with a
• 6:25
  static image. In some cases it may work, for example, if they
• 6:29
  are book summaries, but if you come out counting that book summary. People
• 6:32
  on YouTube expect to see you in a book summary. However, again take
• 6:39
  this with tweezers, but under my experience, with more than two zero videos
• 6:43
  that I uploaded in podcast format, that doesn' t work on YouTube.
• 6:46
  Anyway, I' m going to let you know more about this YouTube cleanup
• 6:49
  on my news letter. Sign up for spin as soon as possible, because
• 6:54
  you already know that every day I send an email and one of them,
• 6:57
  which I have prepared for the next few days, is just the one where
• 7:00
  I speak to you as deleting my videos from my YouTube channel and how I
• 7:04
  am getting at least that people who enter my YouTube channel see more related content
• 7:09
  that may interest you. And in the four hundred and forty episode of my
• 7:13
  podcast, or for Google, I' ve revealed to you the biggest mistake
• 7:15
  of a website. I' m not going to tell you here on podcast
• 7:17
  Triumph with your blog, but if you' re interested in knowing this,
• 7:23
  what' s the biggest mistake people make. Ninety percent of people on a
• 7:25
  website or blog listen to the four hundred forty episode of the podcast either for
• 7:30
  Google. Surely when you hear this episode, it' s already come out.
• 7:33
  But if it hasn' t come out, wait because it' s
• 7:38
  programmed and it' s going to help enormously, because besides, it'
• 7:42
  s a very common mistake and very easy to fix. Join the Empresario Club
• 7:46
  is Triunfars by going to a point with bar club to subscribe to the podcast
• 7:54
  so you don' t miss the rest of the news, news, tricks
• 7:58
  and tools to improve your online business and blog. If you liked the episode,
• 8:01
  dala I like leaves five stars. Or comment on the episode. You
• 8:05
  help me keep creating episodes completely free. You can join my free private news
• 8:11
  letter to receive my marketing secrets for entrepreneurs. In Borja Girón. I'
• 8:20
  m Borja Giron. You' ve heard the podcast Triumph with your blog Cleana
• 8:26
  tolog We hear in the next episode a strong hug. I love you.