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EP5 - How Elon Musk Would Grow My Company, I Found Out · GET ER DONE Podcast

0:00
SPEAKER_00: Welcome to episode five of the Get Her Done podcast where we talk about just getting her done because the only thing separating you from what you want is getting her done.
0:09
SPEAKER_00: Ain't that right?
0:10
SPEAKER_00: It is.
0:11
SPEAKER_00: That's right.
0:11
SPEAKER_00: I don't know if they're gonna hear you or not.
0:13
SPEAKER_00: Definitely.
0:14
SPEAKER_00: Yeah.
0:14
SPEAKER_00: Get you a G-Man if you don't have a G-Man.
0:16
SPEAKER_00: You need a G-man to record podcast for you.
0:18
SPEAKER_00: Anyways, this episode we're gonna talk about how would these great billionaire minds operate uh really any business, but how how they think and their methods that they use, how can I apply that to my business?
0:36
SPEAKER_00: So if you don't know much about my business, I got a couple episodes talking about it, but we put on running events all across the United States of America.
0:44
SPEAKER_00: We have 70 plus events, nine-ish full-time employees, just moved into this 2,000 square foot office space, and our revenue is projected to hit 1.4 million gross revenue by the end of the year.
0:56
SPEAKER_00: And so that's where I'm at right now.
0:58
SPEAKER_00: And I started with 300 bucks, uh, started this business literally with$300, and it's now where it is today.
1:08
SPEAKER_00: So the other day, I walk into the office in the morning, and my mind is always turning with ideas, and I walk in and I was like, what would Elon Musk or Jeff Bezos or one of these guys, what would they do if they were in my business?
1:27
SPEAKER_00: And at the same time, I was recently acquainted with uh Grant Cardone's rule of 10x.
1:32
SPEAKER_00: And if you're not familiar with the 10x rule, it's basically taking your current situation and you say, Hey, how do I 10x um my finances, my uh fitness, my whatever it is, right?
1:46
SPEAKER_00: And how do I get to where I am now times 10?
1:49
SPEAKER_00: So for example, if you're making 40,000 a year, if you ask yourself, how do I 10x this and make$400,000 a year, then that's kind of the principle.
1:59
SPEAKER_00: And the whole idea is is that if you shoot for 10x, you you'll at least land about 5 or 6x.
2:07
SPEAKER_00: You might not hit 10, but you'll hit 5 or 6, which is still bigger than 2.
2:12
SPEAKER_00: And so I guess to put this in perspective, every year I've tried to double my business in revenue, which is 2xing.
2:18
SPEAKER_00: So if I made$300,000 last year, the next year I'm gonna try to make$600, then$1.2, then 2.4, and just keep doing that.
2:29
SPEAKER_00: But the question came to me what if I took the business from one to ten million in one year?
2:36
SPEAKER_00: What if I did that?
2:37
SPEAKER_00: How would I even do that?
2:39
SPEAKER_00: And so I walk in here on my whiteboard and I take our current data, the average amount of participants per event, the average amount of revenue per event, all of that, and I divide it by basically a hundred thousand participants, and I figure out okay, I'm gonna have to do five hundred events if I want a hundred thousand participants, which would be about ten million dollars.
3:04
SPEAKER_00: So I was like, what does it take to put on five hundred events?
3:08
SPEAKER_00: There's only fifty weekends in a year that are actually able to be weekends because other weekends there's holidays, so there's 52 weekends in a year, but 50 for us to put on events, and so that would be 10 events per weekend.
3:22
SPEAKER_00: How do I put on 10 events per weekend?
3:24
SPEAKER_00: Great question.
3:26
SPEAKER_00: Well, we have 10 race directors, really 20 something race directors, putting on event every two to three weeks all across the country.
3:35
SPEAKER_00: And so I did the math and I figured out I would need 20-something race directors, 10 trucks and trailers, uh, 10 marketing and admin people, five production people, three operations managers, and that would get me to 100,000 uh participants in a year and to a million dollars.
3:52
SPEAKER_00: And again, if you listen to past episodes, I talk about how when you hear the 1 million, the 10 million, that's not my profit.
4:01
SPEAKER_00: Like I'm not taking home 10 million dollars.
4:04
SPEAKER_00: My salary on payroll is$40,000 right now,$4000.
4:09
SPEAKER_00: That's my salary.
4:10
SPEAKER_00: I do take out some owner's draw.
4:12
SPEAKER_00: Um, my wife's a stay-at-home mom, and so she doesn't bring in any income.
4:17
SPEAKER_00: So I do take out some owner's draw to pay for both of us, but I don't live above our means.
4:21
SPEAKER_00: I lived in the cheapest, decent house I could find in the area.
4:25
SPEAKER_00: I drive a$7,000, 2006 Ford Expedition.
4:29
SPEAKER_00: I'm not living a luxurious lifestyle.
4:32
SPEAKER_00: I can guarantee you that.
4:33
SPEAKER_00: So when you hear me say 1 million, 10 million, do not get envious or jealous or whatever, and think, oh, you're you're big time, big millionaire man.
4:46
SPEAKER_00: I pay myself 40,000 years salary plus some owners draw and drive a$7,000 paid-off car.
4:54
SPEAKER_00: Anyways, with that being said, I had a conversation with my mentor literally yesterday, and we were talking about uh the sense of uh excitement and purpose in business, but I explained to him how it's my wife's wife and I's goal to make a crap ton of money and give it all away.
5:12
SPEAKER_00: That's our ultimate end goal.
5:13
SPEAKER_00: We want to make millions and millions of dollars and give all of it away.
5:18
SPEAKER_00: I'm a dude who loves to go out into the mountains and sleep in a tent for three to five days.
5:24
SPEAKER_00: I don't need much, I don't desire a luxury yacht.
5:28
SPEAKER_00: So um I'm cool with making millions, giving it all away, and living how I'm currently living.
5:36
SPEAKER_00: And so this is not an ambitious, selfish pursuit after as much money as possible chasing the riches.
5:40
SPEAKER_00: This is not what this is.
5:42
SPEAKER_00: This is I have the opportunity to make a lot of money, and I can use that money to uh have a lot of good impact on people's lives, and that's what we're gonna do.
5:49
SPEAKER_00: Um, so now that that's out of the way, I'm not trying to make a bunch of money just to be this like rich, greedy person.
5:56
SPEAKER_00: Trying to make a bunch of money so that way we can do a bunch of good in the world with it.
6:00
SPEAKER_00: Because we have the ability to do it, so why not give it a shot?
6:03
SPEAKER_00: Anywho, getting back.
6:05
SPEAKER_00: That is one of the things that a lot of the great billionaire trillionaire minds don't have in common, I would say, is they don't look at money as how can I give it all away.
6:14
SPEAKER_00: They look at it as how can I use this to exalt myself, which is unfortunate.
6:19
SPEAKER_00: But when you have a Christian world of view like myself, you look at that money and you say, How can I use this to exalt the kingdom of God?
6:25
SPEAKER_00: Which is the best mindset you can have.
6:27
SPEAKER_00: And so there is a difference there.
6:29
SPEAKER_00: But if Elon Musk or Jeff Bezos were to walk into my business today, Grant Cardone, whatever, all these billionaires, right?
6:36
SPEAKER_00: How what would they do to my business?
6:38
SPEAKER_00: Well, I asked Claude, uh, which is an AI tool.
6:41
SPEAKER_00: If you're not familiar with it, I asked Claude what would what would they do?
6:44
SPEAKER_00: And I gave it my data, and it told me right off the bat, it said, number one, they would launch more events.
6:50
SPEAKER_00: Um, before they launched more events, they would ensure that the systems in place could handle the amount of events.
6:56
SPEAKER_00: And so I actually have been using AI to build a system called Trail OS, and the AI is a software developer AI, and so we're building our own software, which is super cool.
7:08
SPEAKER_00: If you ever have a software engineer build software for your company, it's going to cost you anywhere from$40,000 to$400,000 per year to build it, upgrade it, renovate it.
7:18
SPEAKER_00: Um, and I'm paying$50 a month to build my software, which if that doesn't show you the power of AI nowadays and the scarcity of job losses for software engineers and white-collar jobs, I don't know what does.
7:34
SPEAKER_00: Um so instead of paying$40,000 to$400,000, I'm paying$50 a month to build my own software.
7:40
SPEAKER_00: But this software is what's gonna power and enable us to be able to put on these mass amounts of events and support it.
7:47
SPEAKER_00: And so obviously, if I'm gonna put on 10 events per weekend, I can't be at all 10 of those events.
7:54
SPEAKER_00: And the people putting them on need to know what they're doing.
7:56
SPEAKER_00: How do they know what they're doing?
7:58
SPEAKER_00: Systems and processes.
8:00
SPEAKER_00: Um so I'm gonna structure all the systems in place through troll OS and get everything prepped, and then once the infrastructure is there and working and fully functioning, that is when I'm gonna pull the trigger and go big or go home.
8:18
SPEAKER_00: But there's no going home.
8:19
SPEAKER_00: There's only going big.
8:21
SPEAKER_00: Going big or go broke, I guess, is my only option.
8:24
SPEAKER_00: And I lived in a 20-foot camper for a year, so I don't care about going broke.
8:28
SPEAKER_00: I could lose it all tomorrow and I'll be I'm chilling.
8:32
SPEAKER_00: So basically, my idea is once this infrastructure support, and this I believe this is what uh uh Elon Musk, Jeff Bezos, all these billionaires, this is what they would do.
8:44
SPEAKER_00: They would put the infrastructure in place to be able to support this many uh employees events.
8:51
SPEAKER_00: After that, after infrastructure's set, we then hire.
8:57
SPEAKER_00: And while hiring, we're preparing for the influx of events and going ahead and putting stuff on the calendar.
9:04
SPEAKER_00: You ask, dude, how are you going to put on 500 events a year?
9:09
SPEAKER_00: Well, it turns out there's a hundred million people in the United States.
9:13
SPEAKER_00: Uh, that's a lot of people, and so if we have 10 events a week and going on nationwide, we have the opportunity to really hit a large amount of people.
9:22
SPEAKER_00: Um, and that's just how we're gonna do it.
9:24
SPEAKER_00: We're just gonna go all over the United States and put on a bunch of running events.
9:29
SPEAKER_00: After that, this is where Claude kind of gets into what these guys are really gonna do.
9:34
SPEAKER_00: The interesting thing about Elon Musk is he's big about cutting out the supplier because the person who creates the parts and manufactures them is the person who makes all the money.
9:48
SPEAKER_00: When Elon Musk founded SpaceX, he was looking at how can we make the most cost-efficient rockets in the world.
9:56
SPEAKER_00: And when he got prices from a manufacturer who created parts for rockets, they it turned out they were doing like a something like an 80% markup.
10:05
SPEAKER_00: So if it cost them, um if it cost them, I don't know, like 50 bucks to make, they would charge 200, for example.
10:13
SPEAKER_00: When Elon Musk saw this, he said, you know what, why don't we just make our own rocket parts?
10:19
SPEAKER_00: And so he was able to cut that 80% cost out and make rocket affordable, and that's what he's been able to do with SpaceX, and that's why he's testing the concept of being able to reuse rockets because that saves costs, and the thing that's stopping space exploration is the amount of costs that go into it, which is why he's reusing rockets and creates his own rocket parts.
10:41
SPEAKER_00: And so Elon Musk thinks on that level, and that's very much how I think already.
10:45
SPEAKER_00: But we've essentially done as much as possible on shirts, medals, awards, patches, everything to reduce our costs.
10:54
SPEAKER_00: We were even doing them all in-house at one point, and then we realized we could find some people somewhere else to do them better and cheaper than what we were it cost us to do them, uh, which was the cheapest way possible.
11:07
SPEAKER_00: So we did outsource that.
11:09
SPEAKER_00: Um, Elon Musk would also take our registration platforms where people register for an event, he would recreate that and create his own registration software.
11:18
SPEAKER_00: I don't know if I'm gonna go down that road anytime soon, but estimations we would save anywhere from two to eight hundred thousand dollars per year if we had our own platform where people registered through it instead of paying these process processing fees to use ultra signup or run sign up to register for our events.
11:35
SPEAKER_00: If that sounds like alien language to you, in other words, when you pay 50 bucks to run a 5k, you pay another$5 to the uh company that you're signing up through to run our race, you're paying them five bucks on top of that$50.
11:49
SPEAKER_00: So you're paying$55.
11:51
SPEAKER_00: We get the$50, the company that you signed up through gets the five dollars.
11:56
SPEAKER_00: So if we did that for ourselves, to where not only did you pay$50 to come run a$5K, but you also paid a five dollar fee to our software that we built that we then get, that would save a massive amount of money on our end.
12:10
SPEAKER_00: This is what Spartan has done.
12:12
SPEAKER_00: Um, I believe Iron Man has done it.
12:14
SPEAKER_00: Um, all these big mega corporations have done this, and so this is something we could explore could do, and it's something Elon Musk would probably do as well, especially, you know, he's the founder of PayPal.
12:25
SPEAKER_00: He created PayPal.
12:27
SPEAKER_00: Um, the dude's very well knowledged and and skilled on software engineering, and so obviously he would do that.
12:34
SPEAKER_00: Now, I'm not a software engineer, I'm a uh low IQ Texas boy who was ABC student and would cheat off of classmates to pass a test.
12:46
SPEAKER_00: Okay, so I'm not the smartest cookie in the box, but um so I'm not building my own thing, but I might be able to use AI here pretty soon.
12:55
SPEAKER_00: We're using AI to build our own software internally for systems and operations, so uh it might work out pretty well.
13:02
SPEAKER_00: Uh with the power of AI, I could probably create our own now, which is insane to think.
13:08
SPEAKER_00: So, with that being said, um Elon Musk would then uh launch this many events, and he would deploy people with the mission and vision to do it, and uh would say, Hey, you he would hire probably a few managers and leaders, and he'd say, he'd say, Hey, you need to put on 150 events, you need to get the racetractors, you need to make sure everything runs smooth.
13:40
SPEAKER_00: Here you go.
13:41
SPEAKER_00: If you don't do your job, you're fired.
13:43
SPEAKER_00: Basically, what Elon Musk would do, and um, that's how he'd run it.
13:48
SPEAKER_00: So, um, and a lot of these guys that are billionaires kind of think on the same level, and so a lot of them would do very similar things.
13:58
SPEAKER_00: So after that, um, they would then monetize their platform of customers and they would then start bringing in sponsorships, and then they would start doing in-house coaching um and offer some sort of subscription or membership for their runners or participants.
14:16
SPEAKER_00: And if you're familiar with private equity at all, if you have a subscription model within your business, it multiplies how much your business is worth by four to six times.
14:26
SPEAKER_00: So if your business is worth$100,000, but the$100,000 is people paying a yearly or monthly subscription, your business is now worth four to six hundred thousand dollars just because people are on a subscription.
14:38
SPEAKER_00: So they would uh implement that.
14:41
SPEAKER_00: With that all being said, these are some of the things the the great minds would do, they would just dominate.
14:50
SPEAKER_00: They would also, another thing Elon Musk would do is he would, and uh, this is all coming from AI Claude.
14:56
SPEAKER_00: I I asked Claude what these guys would do, and this is what Claude tells me, and it makes sense based off of what they've done in their companies.
15:02
SPEAKER_00: But Claude um had essentially also said that they would start buying other events, so people who don't want to be race directors anymore who have these 500-person events that just don't want to do them anymore.
15:14
SPEAKER_00: Um AI said like these billionaires, like they would buy up a bunch of these races um and go ahead and put them under their umbrella of their company, which makes sense.
15:25
SPEAKER_00: Uh, it's easier to to keep a race that's going been going for 10 years and start a brand new one, so it does make sense.
15:33
SPEAKER_00: And then they would go all out on merchandising and all that.
15:38
SPEAKER_00: So that's what they would do.
15:40
SPEAKER_00: It's a pretty clear roadmap.
15:42
SPEAKER_00: And so that comes through that begs the question well, what am I planning on doing?
15:47
SPEAKER_00: Well, I plan on doing a few of those things.
15:50
SPEAKER_00: Um I do plan on essentially building our systems out fully functional this summer.
16:00
SPEAKER_00: That's my main goal this summer is to really get fully fluent functioning systems.
16:04
SPEAKER_00: This fall, we're really gonna prepare for a landslide of events coming in 2027.
16:09
SPEAKER_00: So we're gonna staff up and have a real solid team uh this fall, and we're gonna get ready for the big 2027 launch.
16:22
SPEAKER_00: So 2027, I am bold enough to at least give it a shot, but to go for um 500 events or a hundred thousand participants essentially.
16:34
SPEAKER_00: I think we can do a hundred thousand participants with 300 events, uh, which is still a lot of events, but I believe that uh we're we can shoot for a hundred thousand and see what happens.
16:47
SPEAKER_00: So if we shoot for a hundred thousand participants, that should put us about the ten million dollar range in revenue for the company.
16:54
SPEAKER_00: Um net revenue, I'm not sure, but uh that's kind of what I'm thinking.
17:00
SPEAKER_00: So to go from one million to ten million in one year is absolutely insane, but why not give it a shot?
17:08
SPEAKER_00: And that's the 10x rule.
17:09
SPEAKER_00: And so I walked into our office, I told some team members about this idea, and this guy has been working for us for three to four days, he was like, do it, dude.
17:18
SPEAKER_00: He was like, go do the 10x thing, let's do 500 events.
17:22
SPEAKER_00: He's like, I know I've only been here three days, but let's do it.
17:25
SPEAKER_00: And I was like, Alright.
17:26
SPEAKER_00: And it kind of scared me for a second.
17:28
SPEAKER_00: I was like, I don't know if we should do this.
17:31
SPEAKER_00: But on the other, on the flip side of it, it excites me and it gives me a challenge of like, well, let's give it a shot and see what happens.
17:42
SPEAKER_00: What's the worst that could happen?
17:44
SPEAKER_00: So we're gonna see what happens.
17:47
SPEAKER_00: Uh and based off of what AI says these great minds would do, we're gonna kind of follow in that footstep.
17:54
SPEAKER_00: Uh, we are gonna go all out fully functional on events.
17:57
SPEAKER_00: We are probably gonna acquire some established events, and then after that, um, we are gonna start pushing some sort some you know coaching um and some subscription-based things, and we likely will come out with our own electrolyte mix that we use at all of our events and sell electrolytes and put that on a monthly subscription where people can order electrolytes uh on a monthly basis, just because uh you know we're you usually using Gatorade, Power Aid, something like that.
18:28
SPEAKER_00: And I'd like to use something a little cleaner, something a little more affordable.
18:32
SPEAKER_00: So uh thinking about launching our own electrolyte mix potentially, and if it comes to the point where we're doing our own software and collecting registration fees that way too, that's cool.
18:43
SPEAKER_00: And so at the end of the day, I was looking in in Spartan, uh, according to AI, Spartan runs on a ratio of for every employee they have, the employee produces$60,000.
18:56
SPEAKER_00: So they're according to AI, and I this could be completely wrong, but it seems as though um Spartan might be running low margins on on their net profit at least.
19:05
SPEAKER_00: And according to AI, at our current scale, with our current data and our current scale of growth, we if we do the 500 events and do the thing that all these people have done, Elon Musk, Jeff Bezos, if we do all these ideas that they have and implement them, that would put our business valuation at 800 million to a billion dollars worth in valuation.
19:26
SPEAKER_00: Isn't that crazy?
19:28
SPEAKER_00: That's wild.
19:29
SPEAKER_00: And so if we pull off um our ultimate goal of 1 million participants per year, if we can pull that off, we should be a billion-dollar company.
19:43
SPEAKER_00: Which is pretty freaking cool.
19:45
SPEAKER_00: And the amount of good in the world we can do with that is absolutely insane.
19:49
SPEAKER_00: So I don't know uh if it's ever gonna happen or occur.
19:56
SPEAKER_00: Um, but the best thing you can do is just shoot big for it.
19:59
SPEAKER_00: And you know what?
20:00
SPEAKER_00: If you land halfway, we're at 500 million.
20:03
SPEAKER_00: Sick.
20:04
SPEAKER_00: So um yeah, that's that's what's been on my mind.
20:10
SPEAKER_00: And I like I said, when I created this podcast, I wanted to document the journey of the business that we're creating, and we'll see what happens.
20:18
SPEAKER_00: What's that time at?
20:20
SPEAKER_00: 20.
20:21
SPEAKER_00: 20?
20:21
SPEAKER_00: Yep.
20:22
SPEAKER_00: Cool.
20:24
SPEAKER_00: So with that all being said, guys, if you are a person that owns a business, it's very easy to take this perspective and say, you know what, I'm gonna try to 10x my business.
20:36
SPEAKER_00: If you're someone who's never even started a business, the way of thinking and that the rule of 10x is hard to apply to your life.
20:44
SPEAKER_00: How can you 10x your income when you have no additional source of income outside of your salary?
20:54
SPEAKER_00: Well, there's a very long process in which you can increase your income, but it takes a very long time.
20:59
SPEAKER_00: And so uh but the 10x rule doesn't just apply to your income.
21:06
SPEAKER_00: You know, you can 10x your gains, 10x your your uh bench max, your squat max, you can 10x your weight loss or your weight gain.
21:18
SPEAKER_00: Uh if you 10x your weight gain, it that'd be going from 100 pounds to a thousand pounds, which would be crazy.
21:24
SPEAKER_00: Uh but no, honestly, like I was sitting there listening to Grant Cardone's 10x rule book, and I was like, man, I understand this.
21:32
SPEAKER_00: Like, I get what he's saying, but I could see where someone who does not own a business could be listening to that book and have so many questions like, how do I 10x?
21:43
SPEAKER_00: Like, I'm making$40,000 a year.
21:46
SPEAKER_00: How do I 10x that?
21:48
SPEAKER_00: And to be quite honest, just completely honest with you, the way you do it is either providing 10x value in the current company that you work for.
22:00
SPEAKER_00: So if you say, hey, I'm gonna bring in 10x the revenue in the company this year, let's say you work at a company, you say, hey, I'm gonna bring in 10x revenue.
22:10
SPEAKER_00: If I bring in 10x revenue, I'll I want my salary to be 10x.
22:15
SPEAKER_00: Make it a handshake agreement.
22:18
SPEAKER_00: 10x a company, your salary will get 10x.
22:24
SPEAKER_00: When I say that, people are like, dude, how am I gonna 10x a company?
22:29
SPEAKER_00: Well, you look at the company on a mathematical level, and I already explained this before.
22:34
SPEAKER_00: Um there's this there's this uh at my school that I graduated from college, they reached out to me and they wanted to get some quotes for me.
22:46
SPEAKER_00: And one of the sentences I said is they had to ask a question, something like, what's one advice you have for people going into the workforce, or something like that.
22:56
SPEAKER_00: And I put I said something along the lines of if you're going into the workforce, figure out how to make whoever you're working for an extra million dollars.
23:06
SPEAKER_00: They didn't include that because their level was on such a low level of thinking, they saw that and thought it was stupid and that nobody's gonna just if if anyone could just walk into a business and create a million dollars, they would.
23:18
SPEAKER_00: And they could they didn't include the quote, but I genuinely meant it.
23:22
SPEAKER_00: Like it wasn't like this like hoover all dream thing, it was legit.
23:26
SPEAKER_00: How do you 10x the or you know bring a million dollars to a business?
23:29
SPEAKER_00: How do you 10x a business?
23:31
SPEAKER_00: You 10x the output in which you make revenue.
23:35
SPEAKER_00: So let's say you work for a company and what's a job, Garrett?
23:42
SPEAKER_00: Okay, a regular job at a regular business.
23:44
SPEAKER_00: Just give me a random one.
23:45
SPEAKER_00: Cashier.
23:46
SPEAKER_00: Alright, you're a cashier at a at Walmart.
23:49
SPEAKER_00: At a Walmart.
23:51
SPEAKER_00: Alright, so you're you're a cashier at a Walmart making$30,000 a year, and you walk up, it's harder when you're working at a corporation.
24:03
SPEAKER_00: It's small business, you can do it.
24:04
SPEAKER_00: But let's just say Walmart's a small company, right?
24:07
SPEAKER_00: But I think you could do this with managers.
24:09
SPEAKER_00: If you walked up to a manager, said this, presented yourself and believed it, I think it could happen.
24:13
SPEAKER_00: Let's say you're a cashier at Walmart and you walk up to the manager at Walmart and you say, Hey, listen, I'm making$30,000 a year as a cashier.
24:22
SPEAKER_00: I want to help Walmart bring in an extra million dollars in revenue this year.
24:28
SPEAKER_00: Your manager goes, Okay, well, that's how are you gonna do that?
24:34
SPEAKER_00: Well, you take what Walmart's doing, and whatever they're doing to make money, you simply increase that amount.
24:40
SPEAKER_00: The reason Walmart isn't making that extra million that you can provide is because Walmart doesn't have somebody walking in saying, Hey, I can make an extra million dollars.
24:47
SPEAKER_00: So if I were to make an extra million dollars as a cashier at Walmart, what I would do is I would work like a dog to get a meeting with some top dog decision maker who I could talk to and allow me to go and start and find another Walmart in a location that needs it.
25:04
SPEAKER_00: Walmarts are everywhere, but they still don't have Walmarts in every location that they want.
25:08
SPEAKER_00: And I know that because there's a new Walmart popping up every other week still.
25:12
SPEAKER_00: And so, therefore, their bottleneck is the amount of Walmarts they can produce.
25:16
SPEAKER_00: And so I would tell, get to some sort of management or leadership and say, Hey, um let me operate your system, let me go and open up a new Walmart store.
25:26
SPEAKER_00: And by the way, the Walmart store that you open is gonna bring in more than a million dollars in revenue for Walmart, it'll probably bring in five to ten million dollars.
25:32
SPEAKER_00: I don't know what their average revenue per store is, but it's gonna be that.
25:36
SPEAKER_00: And that's how I would do it.
25:40
SPEAKER_00: What do you think about that, Garrett?
25:42
SPEAKER_00: I think you found it, man.
25:44
SPEAKER_00: Yeah, yeah.
25:45
SPEAKER_00: All right, let's talk small business though.
25:48
SPEAKER_00: I'm probably gonna get clowned for saying all that.
25:50
SPEAKER_00: Let's talk small.
25:51
SPEAKER_00: It's so much easier in small business to um come in and bring a value.
25:54
SPEAKER_00: So, one of the biggest questions I always ask uh small business owners is what is your biggest constraint?
26:00
SPEAKER_00: What's the biggest issue you're facing right now in your business?
26:03
SPEAKER_00: And if it's customers, then you focus and dial in on marketing, get your marketing done, and you figure out how to be really good at marketing through YouTube and AI.
26:11
SPEAKER_00: Okay.
26:12
SPEAKER_00: Um, but if customers is not your issue, but uh maybe you don't have the systems in place to scale, meaning if you hired a hundred people right now, you those hundred people would come on and not know what they're doing because there's no training teaching them what to do and how to do it.
26:31
SPEAKER_00: Okay, then that's when you offer the business owner and you say, Hey, I'll build your systems for you.
26:36
SPEAKER_00: And then that business owner can then use them systems, and then you say, Hey, um, we can expand into these new markets and make this make more money, and we'll just need to bring in a bigger workforce and to support the amount of money being made.
26:51
SPEAKER_00: Um, if you're working at a tire shop and it's a small business owner tire shop, it's very likely that that business owner is bringing in, I don't know,$500,000 to a million dollars a year, maybe$250,000 to a million dollars a year for one tire shop.
27:10
SPEAKER_00: You walk up to the business owner and you say, Hey, I want to help bring in more revenue for the company, so can you allow me to go and start this other tire shop?
27:20
SPEAKER_00: I'll get it up and going, I'll hire everybody, I'll teach them how to do everything, we'll get it fully running.
27:25
SPEAKER_00: Um and if I bring in you an extra$500 million a year, can you give me a$50,000 a year pay raise?
27:32
SPEAKER_00: If the business owner says yes, you'll go for it.
27:35
SPEAKER_00: If anyone that works for me did any of this, I would absolutely let them.
27:38
SPEAKER_00: However, if you run into a prideful business owner or a manager or whoever who will not let you go make more money for the company, go ahead and go start your own business.
27:47
SPEAKER_00: And start the business, get the clients, figure it out, get get some good money going through the door, and then just do it to your own business.
27:54
SPEAKER_00: But if you work for a company that will allow you to go out and make more money for them, then do it.
28:01
SPEAKER_00: I feel like when I say that, most people just like that just all of this just goes right over their head.
28:06
SPEAKER_00: They're like, dude, that sounds stupid.
28:08
SPEAKER_00: That sounds crazy.
28:09
SPEAKER_00: What are you talking about?
28:10
SPEAKER_00: Going to the Walmart manager telling them you want to make an extra million dollars by starting another store.
28:14
SPEAKER_00: That's gonna probably go right over the manager's head and probably won't go anywhere.
28:18
SPEAKER_00: Um, if you're doing that with a small business owner and you go to the owner, the manager who's close to the owner and you say, Hey, I want to help bring in a million dollars extra revenue per year, I want to go start a new location, I want to go get more customers for you, whatever you need.
28:32
SPEAKER_00: I want to help grow this business.
28:33
SPEAKER_00: If you have a business owner that says yes, you, my friend, will make a lot of money.
28:38
SPEAKER_00: And you never even have to start the business.
28:40
SPEAKER_00: And that's probably the easiest route to go.
28:42
SPEAKER_00: However, if you just keep running into wall on the wall, no managers, no business owners take you up on the offer of you wanting to go in and make more money for them.
28:50
SPEAKER_00: And all you do to make more money for them is you go in and you do what they're doing, and then you just do it more in another place.
28:57
SPEAKER_00: It's the simplicity of it.
29:00
SPEAKER_00: And if you just can't get any traction, go start your own business, grind out for a few years, make some money, get to where you can actually live off of it.
29:09
SPEAKER_00: All right, now do what you would have done for that business owner that you used to work for and multiply the business.
29:14
SPEAKER_00: How do you multiply the business by doing more of what it took to get business in the first place?
29:18
SPEAKER_00: Is that simple enough?
29:20
SPEAKER_00: Like, Garrett, for example, how much how much do I pay you a month to do this?
29:25
SPEAKER_00: About a thousand.
29:27
SPEAKER_00: All right.
29:28
SPEAKER_00: So if you wanted to make ten thousand dollars a month, you would need to find ten people willing to pay you a thousand dollars a month to build their personal brand.
29:37
SPEAKER_00: So, how do you do that?
29:39
SPEAKER_00: You hit up business owners because business owners got the money and the capital and the want to want that, right?
29:44
SPEAKER_00: And so you hit up the business owners.
29:47
SPEAKER_00: And if you hit up a hundred business owners, if you can get at least one percent to say yes, then that's an extra thousand dollars.
29:54
SPEAKER_00: Then if you hit a thousand business owners with that same ratio, a thousand business owners, one percent saying yes, that's ten business owners, that's ten thousand dollars a month.
30:03
SPEAKER_00: It's quantity, yeah.
30:05
SPEAKER_00: And so, like for you, if you wanted to make ten thousand dollars a month right now, you would need to hit up uh, you need would need to go to networking groups, uh, business owner CEO groups, get to know business owners here in Longview, Texas, and go to all of them and say, Hey, I want to help you build your personal brand.
30:22
SPEAKER_00: I'll come in, I'll set up the studio for you.
30:24
SPEAKER_00: We'll record once a week, one hour, I'll make you, you know, 100 pieces of content a month.
30:30
SPEAKER_00: You can upload it on Instagram, TikTok, whatever, or you can they can pay you extra to do that.
30:35
SPEAKER_00: And um explain to them if they don't already know, which most of them do, but explain to them how building up your personal brand will build up any business that you ever build and bring customers to your other businesses.
30:47
SPEAKER_00: Um, and so that's what I would do.
30:50
SPEAKER_00: I would knock on like every single business owner's door and say, Hey, you know, if um you're wanting to build your personal brand, I'll come do it.
31:00
SPEAKER_00: Thousand dollars a month.
31:01
SPEAKER_00: Here's what I do you enter or you're not.
31:02
SPEAKER_00: If they're not, whatever, keep going.
31:05
SPEAKER_00: Um and imagine if you asked ten thousand business owners, what's one percent of ten thousand?
31:15
SPEAKER_00: Hundred?
31:16
SPEAKER_00: Yeah.
31:16
SPEAKER_00: It's a hundred grand a month.
31:20
SPEAKER_00: It's just a quantity game.
31:22
SPEAKER_00: And um, you can even get to the point where you're running Facebook ads where you're not personally having to do anything, or you can have sales guys do it.
31:28
SPEAKER_00: Uh, but you could do the point where you're running Facebook ads where you target business owners and you say, Hey, um, I'll build your personal brand for you, I'll come out, I'll shoot, I'll set up the podcast for you.
31:37
SPEAKER_00: You I just need one hour of your time a week.
31:39
SPEAKER_00: You pay me a thousand dollars a month, we'll put you know 200 pieces of content a month on Instagram, YouTube, TikTok, all that.
31:47
SPEAKER_00: And you could run Facebook ads so you're not having to run around and and uh knock on doors, you know, there's a bunch of ways you can go about it.
31:55
SPEAKER_00: The hardest part is figuring out how to get a customer, and then when you figure out how to get a customer, do that at quantity.
32:01
SPEAKER_00: So when you figure out, if you're if you are a business owner, um, if you figure out how to get a customer, when you figure that out, do that at a high scale.
32:11
SPEAKER_00: So if you figure out that messaging 50 people on Instagram gets you one customer, and for every 50 messages you get one customer, okay, do 500 messages.
32:22
SPEAKER_00: How do I do 500 messages?
32:23
SPEAKER_00: You hire people, have those people send 500 messages because obviously, can I go out and do 10 races a weekend?
32:31
SPEAKER_00: No.
32:31
SPEAKER_00: So I'm gonna hire people to go out and do 10 races a weekend.
32:35
SPEAKER_00: Um, it's realistic, but it doesn't sound real because it's so far from reality of doing something like that, it sounds so far from far-fetched from reality from middle class thinking, from low, from uh uh from kind of a victim mindset thinking that when people say stuff like that, just do more, just do more.
32:59
SPEAKER_00: It's like pessimists will just be like, dude, nobody's gonna do that.
33:04
SPEAKER_00: Like, who's gonna call 100 people a day?
33:06
SPEAKER_00: Like, who's gonna do that?
33:07
SPEAKER_00: People thought one under gonna do that.
33:09
SPEAKER_00: Um who's gonna go out and talk to 10 business owners a day to try to sell them a personal brand podcast setup for a thousand dollars a month.
33:19
SPEAKER_00: Like, who's gonna go out and do that?
33:21
SPEAKER_00: Who's gonna run Facebook ads to try to figure out how to get the guys to to click buy on my website?
33:27
SPEAKER_00: You know?
33:28
SPEAKER_00: Um, it's just a it's a game of quantity.
33:31
SPEAKER_00: If you look at Alex Hermozzi, very successful entrepreneur, hundred million dollars in revenue.
33:38
SPEAKER_00: He came up out of nowhere a few years ago in like 2022, 2023.
33:43
SPEAKER_00: Now he has millions of followers online.
33:45
SPEAKER_00: The way he did it was he was posting like something like two to five hundred pieces of content per month, and because he was doing such a high scale of personal brand content, he was able to amount a following.
33:57
SPEAKER_00: Right now, we are doing six pieces.
34:00
SPEAKER_00: I post six pieces of content per day because I take three clips and I post it on three on TikTok, three on YouTube.
34:05
SPEAKER_00: That's six pieces of content.
34:07
SPEAKER_00: Six pieces of content per day times 30 days is I don't even know what that math is, 30, 90, it's 180 pieces of content per month.
34:16
SPEAKER_00: 180 times 12 is something along the lines of like 2,000 something pieces of content per year.
34:23
SPEAKER_00: And so if someone posts once a day, that's 365 pieces of content in a year.
34:27
SPEAKER_00: Me posting on three pieces of content on six different um basically like three on TikTok, three on YouTube, that's six pieces in one day, that's gonna be two thousand pieces of content per year.
34:41
SPEAKER_00: Surely something's gonna hit and take off just based on quantity.
34:44
SPEAKER_00: And it goes the same for sales, it goes the same for um whatever the business is, the more you do of it, the more you're gonna make.
34:52
SPEAKER_00: And it's a game of quantity.
34:54
SPEAKER_00: That's what it comes down to.
34:56
SPEAKER_00: If you're a photographer and you do wedding photos, okay, however you get your customers, Instagram DMs, website, ads, whatever it is, do that 10 times more than what you're currently doing, and you'll get 10 times the output.
35:11
SPEAKER_00: If you're completely locked out and you can't be everywhere at one place, then 10x your manpower to be everywhere at one place when you can't be.
35:25
SPEAKER_00: Am I speaking like uh algebra or something?
35:28
SPEAKER_00: No, no, does it make sense?
35:30
SPEAKER_00: It's broken down, yeah.
35:31
SPEAKER_00: Alright, just making sure, because like I just know growing up, my my mom was always like, if it was be easy to be a millionaire, everybody would be it.
35:41
SPEAKER_00: And like, yes, she's right.
35:42
SPEAKER_00: Like, because it's not easy, that's why not everybody is one, or why everyone is trying to be great in their life, because it's not easy to be great, right?
35:51
SPEAKER_00: Yes, that makes sense.
35:53
SPEAKER_00: But I would say that it's hard to take the actions, but it's easy for it to come after the hard actions are taken.
36:08
SPEAKER_00: So, yes, it is hard, but it's really just doing it more than everybody else and going harder at it than everybody else, is is what it comes down to.
36:18
SPEAKER_00: And it naturally will just come.
36:21
SPEAKER_00: I don't know, man.
36:22
SPEAKER_00: If you just do something really, really good and do it, do it a whole lot of times.
36:28
SPEAKER_00: I mean, you got it in the bag, man.
36:31
SPEAKER_00: So um, anyways, that's all I got.
36:35
SPEAKER_00: I guess that's that's the big way of thinking for these guys if they were running my business, and and uh, you know, if you don't even have a business, then I kind of gave you some options.
36:44
SPEAKER_00: You kind of got a few, you know.
36:46
SPEAKER_00: Whether you're working for somebody, you can still be successful and work for them, depending on how humble your leader is.
36:51
SPEAKER_00: If your leader's humble enough, they'll take you up on it.
36:54
SPEAKER_00: If they're prideful and puffed up with ego, they're gonna be like, Oh, you don't know how to make a million dollars now.
36:58
SPEAKER_00: Um, and so you know, if somebody worked for me and they said, Hey, I want to make you an extra million dollars next year, and this is how I'm gonna do it, give me some data.
37:08
SPEAKER_00: All right, this is how many runs you do, this is how much each uh run brings in.
37:13
SPEAKER_00: All right, I'm gonna put runs on in these four 10 locations, they'll bring in this much, which will get you this revenue.
37:19
SPEAKER_00: I'll hire, I'll train, and I'll onboard, I'll make sure they have everything they need, and I'll make sure these events are successful, and we're gonna use proven methods to make sure these are successful.
37:29
SPEAKER_00: If somebody came in and did that tomorrow, I'd hire them on the spot.
37:34
SPEAKER_00: Or if they already work for me, if they pull it off, they're gonna get a big old bonus out of that profit they just made.
37:40
SPEAKER_00: I'm gonna pay them a whole lot of money because they made that money.
37:44
SPEAKER_00: Anyways, so I don't know, maybe I need to write a book on this one day.
37:50
SPEAKER_00: Maybe I need to do some sort of equation or something, you know.
37:52
SPEAKER_00: I don't know.
37:53
SPEAKER_00: I I hope what I'm saying is making sense.
37:55
SPEAKER_00: I don't want to explain it though, you know.
37:56
SPEAKER_00: I don't know if I'm explaining it good enough.
37:59
SPEAKER_00: But, anyways, guys, so if you are a business owner right now, it'll be easy to apply that 10x concept, but if you're not, the hard part is getting to the point where you can apply the 10x concept.
38:11
SPEAKER_00: Um, so that's all I got, guys.
38:14
SPEAKER_00: I don't know what how this podcast went or where I don't even know, man.
38:18
SPEAKER_00: But that's how uh everything's I mean, I kind of just explained my plan and what I'm shooting for and how to do it.
38:26
SPEAKER_00: So hope this was helpful for somebody out there.
38:28
SPEAKER_00: I don't know.
38:29
SPEAKER_00: The reason I do these podcasts is to help somebody reach their full potential spiritually, physically, and in faith.
38:34
SPEAKER_00: So that's all I got.
38:35
SPEAKER_00: I'll see you on the next episode.
38:37
SPEAKER_00: And uh throughout the year on this podcast, I will keep everybody updated on this 10x plan and tell you how it's going.
38:45
SPEAKER_00: So, see you later.