Latest / Banking Transformed with Jim Marous
How to Maximize Relationship Depth
A new account costs a bank or credit union over $400 to win, yet more than 40% go inactive within the first year. In this episode of Banking Transformed, Jim Marous talks with Har Rai Khalsa, co-founder and CEO of Swaystack, about closing the gap between account opening and account activation.
Har Rai explains why the first 30 to 60 days decide primacy, why onboarding has to be product-specific, and how "reboarding" the existing base surfaces value institutions already own. He shares the results behind the approach, from a 5% portfolio-wide lift in direct deposit to a 71% increase in account…
The skinny
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