Latest / The Treasury Whisperer’s Talkcast Podcast
Episode 47 - Why Banks Struggle to Grow Treasury Revenue - and How to Fix It with Tom Hessen (9Lenses)
THIS EPISODE IS SPONSORED BY 9LENSES
In this episode of the Treasury Whisperer’s Talkcast Podcast,host Seth Marlowe interviews Tom Hessen, CEO of 9Lenses (www.9lenses.com). They explore the challenges banks face in building meaningful client relationships, emphasizing the disconnect between relationship managers and treasury specialists and the limitations of traditional sales approaches. Tom discusses how shifting from transactional conversations to advisory-led consultations can unlock growth, highlighting the role of AI and digital tools in improving discovery, accelerating sales cycles…
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