Latest / Personal Injury Mastermind w/ Chris Dreyer
482. $1,000 Cost Per Case on ChatGPT Ads: How Rankings.io's Beta Tests Beat Google PPC
PI firms are paying thousands per signed case on traditional paid search. Rankings.io’s early ChatGPT Ads tests have already produced an auto case at roughly $1,000—showing the unique economics of this new channel.
Jessica Ford is Director of Paid Ads at Rankings.io, where she leads a team of legal-specialized advertisers and oversees paid advertising strategy across channels. With more than nine years of experience in digital advertising, she specializes in lead generation and helping businesses turn paid media into measurable growth. Her team began testing ChatGPT Ads for PI firms during…
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