Sipping On Calm: Rewriting the Cocktail Ritual with Michelle Houston
In this episode, I'm joined by Michelle Houston, founder of To Be Honest Beverage Co., a premium non-alcoholic spirit brand that’s rewriting the rules of social drinking. After stepping away from alcohol in 2021, Michelle set out to create something she couldn’t find—sophisticated, bold, and functional alternatives that support wellness without sacrificing the joy of indulgence.
Michelle shares her personal journey of redefining her relationship with alcohol, what it was like walking away from industries where drinking was the norm, and how she turned frustration into fuel for building a…
The skinny
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