Latest / Omni Talk Retail / Fast Five Shorts | Don’t Change The Chanel, Walmart To Sell Luxury Goods Via Rebag

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Fast Five Shorts | Don’t Change The Chanel, Walmart To Sell Luxury Goods Via Rebag · Omni Talk Retail

• 0:00
  Walmart
• 0:01
  selling
• 0:02
  Chanel,
• 0:03
  Fendi
• 0:03
  and
• 0:03
  Prada.
• 0:04
  And
• 0:04
  yes,
• 0:04
  you
• 0:05
  heard
• 0:05
  that
• 0:05
  right.
• 0:06
  According
• 0:06
  to
• 0:06
  Yahoo
• 0:07
  Finance,
• 0:07
  Walmart
• 0:07
  is
• 0:08
  making
• 0:08
  a
• 0:08
  big
• 0:08
  push
• 0:08
  into
• 0:09
  the
• 0:09
  luxury
• 0:09
  market
• 0:09
  and
• 0:10
  has
• 0:10
  tapped
• 0:10
  resale
• 0:11
  platform
• 0:11
  Rebag
• 0:12
  to
• 0:12
  attract
• 0:12
  wealthier
• 0:13
  shoppers.
• 0:14
  Starting
• 0:14
  January
• 0:14
  16,
• 0:15
  the
• 0:15
  retail
• 0:15
  giant
• 0:16
  will
• 0:16
  offer
• 0:16
  over
• 0:17
  27,000
• 0:18
  pre
• 0:18
  owned
• 0:18
  high
• 0:18
  end
• 0:19
  items
• 0:19
  on
• 0:19
  its
• 0:20
  online
• 0:20
  marketplace
• 0:21
  including
• 0:21
  coveted
• 0:22
  pieces
• 0:22
  from
• 0:22
  brands
• 0:22
  like
• 0:23
  Chanel,
• 0:24
  Fendi,
• 0:25
  Prada
• 0:25
  and
• 0:26
  and
• 0:26
  Louis
• 0:26
  Vuitton.
• 0:27
  The
• 0:27
  move
• 0:28
  follows
• 0:28
  the
• 0:28
  viral
• 0:29
  success
• 0:29
  of
• 0:29
  the
• 0:30
  work
• 0:30
  in
• 0:30
  a
• 0:31
  dupe
• 0:31
  made
• 0:32
  working
• 0:32
  ad
• 0:33
  Hermes
• 0:34
  Birkin
• 0:34
  bag
• 0:35
  and
• 0:35
  marks
• 0:36
  a
• 0:36
  significant
• 0:36
  step
• 0:36
  in
• 0:37
  Walmart's
• 0:37
  resale
• 0:37
  business.
• 0:38
  Rebag's
• 0:39
  catalog
• 0:39
  will
• 0:39
  include
• 0:40
  luxury
• 0:40
  handbags,
• 0:41
  watches,
• 0:41
  jewelry
• 0:42
  and
• 0:42
  accessories
• 0:43
  ranging
• 0:43
  from
• 0:43
  smaller
• 0:44
  items
• 0:44
  to
• 0:44
  iconic
• 0:45
  pieces
• 0:45
  like
• 0:45
  the
• 0:46
  Birkin
• 0:46
  bag
• 0:46
  which
• 0:47
  can
• 0:47
  cost
• 0:47
  tens
• 0:48
  of
• 0:48
  thousands
• 0:48
  of
• 0:48
  dollars.
• 0:49
  Additionally,
• 0:50
  there
• 0:50
  will
• 0:50
  be
• 0:50
  100
• 0:50
  items
• 0:51
  sold
• 0:51
  exclusively
• 0:51
  exclusively
• 0:52
  to
• 0:52
  Walmart
• 0:53
  customers,
• 0:53
  the
• 0:53
  company
• 0:54
  confirmed
• 0:54
  to
• 0:54
  Quartz
• 0:55
  in
• 0:55
  an
• 0:55
  email.
• 0:56
  Kelly,
• 0:57
  on
• 0:57
  a
• 0:57
  scale
• 0:57
  of
• 0:57
  1
• 0:57
  to
• 0:58
  10,
• 0:58
  how
• 0:58
  much
• 0:59
  do
• 0:59
  you
• 0:59
  like
• 0:59
  Walmart's
• 1:00
  partnership
• 1:00
  with
• 1:00
  Rebag
• 1:01
  and
• 1:01
  do
• 1:01
  you
• 1:01
  think
• 1:01
  customers
• 1:02
  will
• 1:02
  actually
• 1:02
  come
• 1:03
  to
• 1:03
  Walmart's
• 1:03
  website
• 1:04
  to
• 1:04
  purchase
• 1:04
  items
• 1:05
  from
• 1:05
  the
• 1:05
  likes
• 1:06
  of
• 1:06
  Chanel?
• 1:08
  I'm
• 1:08
  really
• 1:08
  excited
• 1:09
  to
• 1:09
  hear
• 1:09
  what
• 1:09
  you
• 1:09
  guys
• 1:10
  score
• 1:10
  this
• 1:10
  as
• 1:10
  well.
• 1:12
  I
• 1:12
  spent
• 1:12
  a
• 1:13
  long
• 1:13
  time
• 1:13
  on
• 1:13
  this.
• 1:13
  I
• 1:14
  started
• 1:14
  in
• 1:14
  the
• 1:14
  middle
• 1:14
  and
• 1:15
  then
• 1:15
  I
• 1:15
  started
• 1:15
  to
• 1:15
  shift
• 1:16
  up.
• 1:16
  So
• 1:16
  I'm
• 1:16
  going
• 1:16
  to
• 1:16
  give
• 1:17
  this
• 1:17
  an
• 1:17
  eight.
• 1:18
  Okay,
• 1:18
  nice.
• 1:19
  I'm
• 1:19
  gonna
• 1:19
  give
• 1:19
  it
• 1:20
  an
• 1:20
  eight.
• 1:21
  I
• 1:21
  like
• 1:21
  it
• 1:22
  for
• 1:22
  a
• 1:22
  couple
• 1:22
  reasons.
• 1:23
  I
• 1:24
  like
• 1:24
  it
• 1:24
  the
• 1:24
  most
• 1:25
  for
• 1:25
  Rebag
• 1:26
  but
• 1:26
  I'll,
• 1:26
  I'll
• 1:26
  talk
• 1:26
  about
• 1:27
  why
• 1:27
  I
• 1:27
  like
• 1:27
  it
• 1:27
  for
• 1:27
  each
• 1:28
  partner.
• 1:29
  So
• 1:30
  you
• 1:30
  know
• 1:31
  Walmart
• 1:31
  over
• 1:31
  the
• 1:32
  last
• 1:32
  couple
• 1:32
  years
• 1:33
  has
• 1:33
  been
• 1:33
  really
• 1:34
  trying
• 1:34
  to
• 1:34
  grow
• 1:35
  their
• 1:35
  marketplace
• 1:36
  and
• 1:36
  increase
• 1:36
  their
• 1:36
  SKU
• 1:37
  count.
• 1:37
  So
• 1:38
  from
• 1:38
  that
• 1:39
  regard
• 1:39
  I
• 1:39
  think
• 1:39
  this
• 1:40
  is
• 1:40
  a
• 1:40
  really
• 1:40
  smart
• 1:41
  move
• 1:41
  because
• 1:42
  they're
• 1:43
  immediately
• 1:43
  getting
• 1:44
  access
• 1:44
  to
• 1:44
  a
• 1:45
  ton
• 1:45
  more
• 1:45
  SKUs.
• 1:46
  Whether
• 1:47
  or
• 1:47
  not
• 1:47
  someone's
• 1:48
  actually
• 1:48
  going
• 1:48
  to
• 1:49
  go
• 1:49
  think
• 1:50
  to
• 1:50
  buy
• 1:50
  a
• 1:50
  Chanel
• 1:51
  bag
• 1:51
  at
• 1:51
  Walmart.
• 1:52
  If
• 1:52
  I'm
• 1:52
  Google
• 1:53
  searching
• 1:53
  for
• 1:53
  a
• 1:53
  Chanel
• 1:54
  bag
• 1:54
  now
• 1:54
  Walmart
• 1:55
  is
• 1:55
  getting
• 1:56
  visibility
• 1:56
  clicks
• 1:57
  from
• 1:58
  shoppers
• 1:58
  who
• 1:59
  would
• 1:59
  probably
• 2:00
  never
• 2:00
  go
• 2:00
  there
• 2:00
  for
• 2:00
  Chanel
• 2:01
  and
• 2:01
  maybe
• 2:01
  never
• 2:01
  go
• 2:02
  there
• 2:02
  ever.
• 2:03
  So
• 2:03
  I
• 2:03
  think
• 2:03
  it
• 2:03
  is
• 2:04
  an
• 2:04
  interesting
• 2:05
  way
• 2:05
  for
• 2:05
  them
• 2:06
  to
• 2:06
  get
• 2:07
  access
• 2:07
  one
• 2:08
  to
• 2:08
  more
• 2:08
  SKUs
• 2:09
  and
• 2:09
  to
• 2:09
  potentially
• 2:10
  new
• 2:10
  consumers
• 2:11
  where
• 2:11
  they've
• 2:12
  already
• 2:12
  been
• 2:13
  starting
• 2:13
  to
• 2:14
  attract
• 2:14
  more
• 2:14
  of
• 2:14
  this
• 2:16
  know
• 2:17
  higher
• 2:17
  household
• 2:18
  income
• 2:19
  type
• 2:19
  of
• 2:19
  consumer.
• 2:21
  Love
• 2:22
  this
• 2:22
  for
• 2:22
  Re
• 2:23
  bag
• 2:23
  because
• 2:24
  the
• 2:25
  luxury
• 2:25
  secondhand
• 2:26
  market
• 2:26
  has
• 2:27
  been
• 2:27
  growing
• 2:27
  a
• 2:27
  lot
• 2:27
  and
• 2:28
  I,
• 2:28
  I've
• 2:29
  actually
• 2:29
  been
• 2:29
  familiar
• 2:29
  with
• 2:30
  the
• 2:30
  company
• 2:30
  for
• 2:30
  a
• 2:30
  couple
• 2:31
  years
• 2:32
  through
• 2:32
  social
• 2:33
  media
• 2:33
  advertising
• 2:34
  which
• 2:34
  is
• 2:35
  a
• 2:35
  really
• 2:36
  expensive
• 2:36
  way
• 2:37
  to
• 2:37
  acquire
• 2:37
  customers
• 2:39
  and
• 2:39
  they're
• 2:39
  still
• 2:39
  not
• 2:40
  the
• 2:40
  biggest
• 2:40
  name
• 2:40
  in
• 2:41
  this
• 2:41
  market.
• 2:42
  So
• 2:42
  they've
• 2:42
  been
• 2:43
  starting
• 2:43
  to
• 2:43
  dabble
• 2:43
  in
• 2:44
  partnerships.
• 2:44
  They
• 2:44
  are
• 2:45
  also
• 2:45
  partnered
• 2:46
  with
• 2:46
  Bloomingdale's
• 2:47
  which
• 2:47
  I
• 2:48
  think
• 2:48
  is
• 2:49
  honestly
• 2:50
  not
• 2:50
  as
• 2:50
  good
• 2:50
  of
• 2:50
  a
• 2:51
  partnership
• 2:51
  as
• 2:51
  the
• 2:51
  Walmart
• 2:52
  one
• 2:52
  because
• 2:53
  you
• 2:53
  have
• 2:53
  people
• 2:53
  who
• 2:54
  would
• 2:54
  be
• 2:54
  going
• 2:54
  to
• 2:54
  Bloomingdale's
• 2:55
  to
• 2:55
  buy
• 2:55
  these
• 2:56
  bags
• 2:56
  full
• 2:56
  price
• 2:57
  and
• 2:58
  you
• 2:58
  know,
• 2:58
  they
• 2:58
  have
• 2:58
  an
• 2:58
  option
• 2:59
  to
• 2:59
  buy
• 2:59
  secondhand.
• 3:00
  But
• 3:00
  I
• 3:00
  think
• 3:00
  this
• 3:01
  is
• 3:01
  a
• 3:01
  quirky
• 3:02
  but
• 3:02
  really
• 3:03
  interesting
• 3:03
  pair
• 3:03
  for
• 3:04
  them
• 3:04
  to
• 3:04
  also
• 3:04
  just
• 3:05
  get
• 3:06
  a
• 3:06
  lot
• 3:06
  of
• 3:06
  visibility
• 3:07
  to
• 3:07
  their
• 3:07
  brand
• 3:08
  and,
• 3:09
  and
• 3:09
  also
• 3:09
  reach
• 3:10
  a
• 3:11
  younger
• 3:12
  luxury
• 3:13
  consumer
• 3:14
  who
• 3:15
  will
• 3:15
  only
• 3:16
  buy
• 3:16
  secondhand.
• 3:18
  A
• 3:18
  lot
• 3:18
  of
• 3:18
  the
• 3:19
  growth
• 3:19
  of
• 3:19
  this
• 3:20
  market
• 3:21
  has
• 3:21
  been
• 3:22
  driven
• 3:22
  by
• 3:23
  millennials,
• 3:23
  Gen
• 3:24
  Z,
• 3:24
  who
• 3:25
  through
• 3:26
  social
• 3:26
  media
• 3:26
  have
• 3:27
  a
• 3:27
  lot
• 3:27
  of
• 3:27
  visibility
• 3:28
  to
• 3:28
  these
• 3:28
  brands
• 3:29
  that
• 3:29
  they've
• 3:29
  never
• 3:29
  been
• 3:29
  able
• 3:30
  to
• 3:31
  participate
• 3:31
  in
• 3:32
  and
• 3:32
  now
• 3:33
  they're
• 3:33
  looking
• 3:33
  for
• 3:33
  ways
• 3:33
  to
• 3:34
  do
• 3:34
  that
• 3:34
  affordably.
• 3:35
  So
• 3:35
  I
• 3:35
  think
• 3:37
  I
• 3:37
  also
• 3:37
  just
• 3:38
  love
• 3:38
  Walmart,
• 3:38
  like
• 3:39
  using
• 3:39
  the
• 3:39
  virality
• 3:40
  of
• 3:40
  the
• 3:40
  work
• 3:40
  in
• 3:41
  to
• 3:41
  now
• 3:42
  launch
• 3:42
  this
• 3:43
  totally
• 3:44
  new
• 3:44
  luxury
• 3:45
  platform
• 3:45
  I
• 3:45
  think
• 3:46
  is
• 3:46
  genius.
• 3:47
  So
• 3:47
  great
• 3:47
  point.
• 3:48
  I
• 3:48
  wonder
• 3:48
  how
• 3:48
  intentional
• 3:48
  that
• 3:49
  was.
• 3:49
  It
• 3:49
  was
• 3:50
  seated.
• 3:50
  Yeah,
• 3:51
  yeah,
• 3:51
  it
• 3:51
  could
• 3:51
  have
• 3:51
  been.
• 3:52
  Yeah
• 3:52
  it
• 3:52
  could
• 3:52
  have
• 3:52
  been,
• 3:53
  could
• 3:53
  have
• 3:53
  been
• 3:53
  because
• 3:54
  I.
• 3:54
  You
• 3:54
  can
• 3:54
  now
• 3:55
  no
• 3:55
  longer
• 3:55
  find
• 3:56
  a
• 3:56
  work
• 3:56
  in
• 3:56
  bag
• 3:57
  on
• 3:57
  their
• 3:57
  site.
• 3:58
  That
• 3:58
  came
• 3:59
  right
• 3:59
  down.
• 4:00
  Hermes
• 4:01
  has
• 4:01
  pretty
• 4:01
  good
• 4:01
  track
• 4:02
  record
• 4:02
  at,
• 4:04
  at
• 4:04
  lawsuits
• 4:05
  with
• 4:06
  anti
• 4:06
  copyright
• 4:07
  infringement.
• 4:08
  So
• 4:08
  yeah,
• 4:09
  I'm
• 4:09
  excited
• 4:09
  to
• 4:09
  see
• 4:09
  where
• 4:10
  this
• 4:10
  goes.
• 4:10
  Would,
• 4:11
  would
• 4:11
  love
• 4:11
  to
• 4:11
  hear
• 4:11
  your
• 4:12
  thoughts
• 4:12
  too.
• 4:13
  Yeah,
• 4:13
  I
• 4:13
  mean
• 4:14
  Kelly,
• 4:14
  I
• 4:14
  think
• 4:14
  you
• 4:14
  bring
• 4:15
  up
• 4:15
  such
• 4:15
  a
• 4:15
  good
• 4:15
  point
• 4:15
  and
• 4:16
  we've
• 4:16
  said
• 4:16
  this
• 4:16
  the
• 4:16
  last
• 4:17
  couple
• 4:17
  weeks
• 4:17
  like
• 4:18
  this
• 4:18
  is
• 4:18
  a
• 4:18
  search
• 4:18
  game
• 4:19
  now
• 4:19
  and
• 4:20
  I
• 4:20
  think
• 4:20
  from
• 4:20
  people
• 4:21
  finding
• 4:22
  things
• 4:22
  on
• 4:22
  social
• 4:22
  media.
• 4:23
  I'm
• 4:23
  bringing
• 4:24
  in
• 4:24
  Google
• 4:24
  Lens
• 4:24
  again
• 4:25
  because
• 4:25
  that's
• 4:25
  what
• 4:25
  I
• 4:25
  do
• 4:26
  all
• 4:26
  the
• 4:26
  time
• 4:26
  when
• 4:26
  I
• 4:26
  see
• 4:26
  a
• 4:27
  bag
• 4:27
  that
• 4:27
  I
• 4:27
  like
• 4:28
  and
• 4:28
  now,
• 4:28
  you
• 4:29
  know,
• 4:29
  Walmart's
• 4:30
  going
• 4:30
  to
• 4:30
  be
• 4:30
  the
• 4:30
  first
• 4:30
  one
• 4:30
  that
• 4:31
  shows
• 4:31
  up
• 4:31
  when
• 4:31
  I
• 4:32
  find
• 4:32
  that
• 4:32
  bag.
• 4:33
  Whether
• 4:33
  it's
• 4:33
  through
• 4:33
  search,
• 4:34
  through
• 4:34
  typing
• 4:35
  in
• 4:35
  Fendi
• 4:35
  handbag.
• 4:36
  Like
• 4:36
  this
• 4:37
  is
• 4:37
  now
• 4:37
  a
• 4:38
  consideration
• 4:39
  that
• 4:39
  many
• 4:40
  people
• 4:40
  would
• 4:40
  not
• 4:41
  have
• 4:41
  made
• 4:41
  before.
• 4:42
  And
• 4:42
  I
• 4:42
  think
• 4:42
  Walmart's
• 4:43
  biggest
• 4:43
  issue
• 4:44
  right
• 4:44
  now,
• 4:44
  which
• 4:44
  again
• 4:45
  Kelly,
• 4:45
  I
• 4:45
  think
• 4:45
  you
• 4:45
  bring
• 4:46
  in
• 4:46
  the
• 4:46
  validity
• 4:47
  and
• 4:48
  authenticity
• 4:48
  that
• 4:48
  Rebag
• 4:49
  brings
• 4:49
  to
• 4:49
  this
• 4:50
  partnership
• 4:50
  because
• 4:50
  I
• 4:50
  think
• 4:51
  that's
• 4:51
  the
• 4:51
  biggest
• 4:51
  challenge
• 4:52
  that
• 4:52
  Walmart
• 4:52
  will
• 4:52
  have
• 4:52
  here
• 4:53
  is
• 4:53
  that
• 4:53
  yes,
• 4:54
  I
• 4:54
  see
• 4:54
  a
• 4:54
  fendi
• 4:55
  bag
• 4:55
  on
• 4:55
  Walmart.com
• 4:56
  1.
• 4:57
  This
• 4:57
  is
• 4:57
  weird
• 4:57
  because
• 4:57
  I
• 4:57
  didn't
• 4:58
  expect
• 4:58
  that
• 4:58
  it
• 4:58
  would
• 4:58
  be
• 4:58
  there,
• 4:59
  but
• 4:59
  now
• 4:59
  I
• 4:59
  have
• 5:00
  Rebag's
• 5:00
  name
• 5:01
  attached
• 5:01
  to
• 5:01
  it
• 5:01
  so
• 5:02
  that
• 5:02
  I
• 5:02
  know
• 5:02
  that
• 5:03
  actually
• 5:03
  this
• 5:04
  is
• 5:04
  going
• 5:04
  to
• 5:04
  be
• 5:05
  an
• 5:05
  authenticated
• 5:06
  bag.
• 5:06
  This
• 5:06
  is
• 5:07
  the
• 5:07
  same
• 5:07
  thing.
• 5:08
  It's
• 5:08
  just
• 5:08
  at
• 5:08
  a
• 5:08
  place
• 5:09
  where
• 5:09
  maybe
• 5:09
  I'd
• 5:10
  never
• 5:10
  considered,
• 5:11
  you
• 5:11
  know,
• 5:11
  shopping
• 5:11
  for
• 5:12
  this
• 5:12
  type
• 5:12
  of
• 5:12
  thing
• 5:13
  before.
• 5:13
  So
• 5:14
  John,
• 5:14
  I'm
• 5:14
  going
• 5:14
  to
• 5:15
  Bring
• 5:15
  you
• 5:15
  in
• 5:15
  here
• 5:15
  too.
• 5:16
  What
• 5:16
  are
• 5:16
  your
• 5:16
  thoughts
• 5:16
  on
• 5:17
  this?
• 5:17
  Are
• 5:18
  you
• 5:18
  going
• 5:18
  to
• 5:18
  buy
• 5:18
  your
• 5:18
  wife
• 5:19
  a
• 5:19
  chanel
• 5:19
  bag
• 5:20
  on
• 5:20
  Walmart.com?
• 5:21
  Well,
• 5:22
  hold
• 5:22
  on.
• 5:22
  And
• 5:22
  what's
• 5:23
  your
• 5:23
  grade
• 5:23
  first?
• 5:23
  I
• 5:23
  want
• 5:23
  to
• 5:24
  know.
• 5:24
  One
• 5:24
  to
• 5:24
  ten.
• 5:24
  Where
• 5:24
  are
• 5:25
  you?
• 5:25
  Are
• 5:25
  you
• 5:25
  eight?
• 5:25
  Kelly
• 5:26
  was
• 5:26
  eight.
• 5:26
  What
• 5:26
  are
• 5:26
  you.
• 5:27
  Oh,
• 5:27
  I'm,
• 5:28
  I'm
• 5:28
  a
• 5:28
  ten
• 5:29
  on
• 5:29
  this.
• 5:29
  I
• 5:29
  think
• 5:29
  it's
• 5:30
  brilliant.
• 5:30
  Yeah,
• 5:31
  yeah,
• 5:31
  I
• 5:31
  think
• 5:32
  it's
• 5:32
  total,
• 5:32
  total
• 5:33
  brilliant
• 5:33
  move.
• 5:34
  John.
• 5:35
  Where.
• 5:36
  What
• 5:36
  are
• 5:36
  you
• 5:36
  grading
• 5:37
  and
• 5:37
  are
• 5:37
  you
• 5:37
  gonna
• 5:37
  buy
• 5:38
  your
• 5:38
  wife
• 5:38
  a
• 5:38
  bag?
• 5:38
  Because
• 5:38
  I
• 5:38
  want
• 5:39
  to
• 5:39
  know
• 5:39
  this
• 5:40
  and.
• 5:40
  Yeah,
• 5:41
  if
• 5:41
  she's
• 5:41
  lucky
• 5:42
  she'll
• 5:42
  get
• 5:42
  a
• 5:42
  handbag
• 5:42
  at
• 5:42
  some
• 5:43
  point.
• 5:43
  I
• 5:43
  guess
• 5:43
  I
• 5:43
  don't
• 5:43
  have
• 5:43
  a
• 5:43
  great
• 5:44
  track
• 5:44
  record.
• 5:47
  This
• 5:47
  does,
• 5:47
  this
• 5:47
  does
• 5:48
  make
• 5:48
  it
• 5:48
  easier
• 5:48
  for
• 5:48
  me
• 5:48
  to
• 5:49
  up
• 5:49
  my
• 5:49
  game
• 5:49
  there.
• 5:50
  Yeah,
• 5:50
  I
• 5:50
  mean
• 5:51
  I
• 5:51
  would
• 5:51
  agree
• 5:51
  and
• 5:52
  say
• 5:52
  yeah,
• 5:52
  I
• 5:53
  think
• 5:53
  it's
• 5:53
  a
• 5:53
  10
• 5:53
  for
• 5:53
  me
• 5:53
  as
• 5:54
  well.
• 5:54
  I
• 5:54
  mean
• 5:54
  I
• 5:54
  honestly
• 5:55
  from
• 5:56
  I
• 5:57
  think
• 5:57
  Kelly's
• 5:57
  perspective,
• 5:58
  kind
• 5:58
  of
• 5:58
  looking
• 5:58
  at,
• 5:58
  from
• 5:59
  everybody's
• 5:59
  view
• 6:00
  is
• 6:00
  a
• 6:00
  really
• 6:01
  good
• 6:01
  way
• 6:01
  and
• 6:01
  I
• 6:01
  don't
• 6:01
  see
• 6:01
  a
• 6:02
  downside
• 6:02
  for
• 6:02
  anybody.
• 6:03
  I
• 6:03
  was
• 6:03
  a
• 6:03
  little
• 6:03
  bit
• 6:03
  more
• 6:03
  focused
• 6:04
  on
• 6:04
  my
• 6:04
  first
• 6:05
  view
• 6:05
  on
• 6:05
  the
• 6:05
  kind
• 6:06
  of
• 6:06
  Walmart
• 6:06
  piece
• 6:07
  of
• 6:07
  this
• 6:07
  and
• 6:07
  I
• 6:08
  literally
• 6:08
  don't
• 6:09
  see
• 6:09
  a
• 6:09
  downside
• 6:09
  to
• 6:09
  this
• 6:09
  for
• 6:10
  Walmart.
• 6:10
  I
• 6:10
  mean,
• 6:11
  I
• 6:11
  mean
• 6:11
  people
• 6:11
  can
• 6:11
  say
• 6:12
  it's
• 6:12
  quirky,
• 6:12
  but
• 6:12
  they
• 6:13
  have
• 6:13
  I
• 6:13
  think
• 6:13
  like
• 6:14
  150,000
• 6:15
  sellers
• 6:16
  on
• 6:16
  their
• 6:16
  marketplace.
• 6:17
  They
• 6:17
  sell
• 6:17
  a
• 6:17
  ton.
• 6:18
  They
• 6:18
  compete
• 6:18
  directly
• 6:19
  with
• 6:19
  Amazon
• 6:19
  on
• 6:20
  this.
• 6:20
  So
• 6:20
  why
• 6:20
  not
• 6:20
  get
• 6:21
  into
• 6:21
  this
• 6:21
  space?
• 6:22
  So
• 6:22
  that's
• 6:22
  my
• 6:23
  first
• 6:23
  piece.
• 6:23
  The
• 6:23
  other
• 6:23
  thing
• 6:24
  is
• 6:24
  Kelly
• 6:24
  touched
• 6:25
  on
• 6:25
  it.
• 6:25
  I
• 6:25
  mean
• 6:25
  this,
• 6:26
  the
• 6:26
  resale
• 6:27
  market
• 6:27
  is
• 6:27
  massively
• 6:28
  driven
• 6:28
  by
• 6:28
  Gen
• 6:29
  Z,
• 6:29
  even
• 6:29
  particularly
• 6:30
  more
• 6:30
  so
• 6:30
  than
• 6:30
  millennials.
• 6:31
  Gen
• 6:31
  Z,
• 6:31
  I
• 6:31
  think
• 6:32
  I
• 6:32
  looked
• 6:32
  it
• 6:32
  up.
• 6:33
  43%
• 6:34
  have
• 6:34
  said
• 6:34
  they
• 6:34
  bought
• 6:35
  a
• 6:35
  secondhand
• 6:35
  item
• 6:36
  in
• 6:36
  the
• 6:36
  last
• 6:36
  12
• 6:36
  months
• 6:37
  and
• 6:37
  83%
• 6:38
  say
• 6:38
  they
• 6:38
  are
• 6:38
  interested
• 6:39
  in
• 6:39
  buying
• 6:39
  a
• 6:39
  secondhand
• 6:40
  item.
• 6:40
  So
• 6:40
  like
• 6:40
  the,
• 6:41
  the
• 6:41
  penetration
• 6:42
  of,
• 6:42
  of
• 6:42
  interest
• 6:43
  in
• 6:43
  this
• 6:43
  space
• 6:43
  is
• 6:43
  huge.
• 6:44
  And
• 6:44
  the
• 6:44
  final
• 6:45
  piece
• 6:45
  I'd
• 6:45
  have
• 6:45
  is
• 6:46
  it.
• 6:46
  It
• 6:46
  again
• 6:47
  goes
• 6:47
  on
• 6:47
  to
• 6:47
  this
• 6:48
  topic
• 6:48
  of
• 6:48
  Walmart
• 6:49
  doubling
• 6:50
  down
• 6:50
  on
• 6:50
  growth
• 6:51
  strategies.
• 6:51
  And
• 6:52
  for
• 6:52
  me
• 6:52
  it's
• 6:52
  a
• 6:52
  growth
• 6:52
  strategy
• 6:53
  in
• 6:53
  two
• 6:53
  directions.
• 6:54
  So
• 6:54
  one
• 6:54
  is
• 6:56
  trying
• 6:56
  to
• 6:56
  capture
• 6:57
  even
• 6:57
  more
• 6:57
  of
• 6:57
  that
• 6:57
  100k
• 6:58
  plus
• 6:58
  household
• 6:59
  that
• 6:59
  we
• 6:59
  already
• 6:59
  know
• 7:00
  is
• 7:00
  is
• 7:00
  shopping
• 7:01
  more
• 7:01
  with
• 7:01
  Walmart
• 7:01
  and
• 7:02
  has
• 7:02
  been
• 7:02
  over
• 7:02
  the
• 7:02
  last
• 7:02
  12
• 7:03
  to
• 7:03
  18
• 7:03
  months.
• 7:03
  So
• 7:03
  that's
• 7:03
  the
• 7:04
  first
• 7:04
  point.
• 7:04
  The
• 7:05
  second
• 7:05
  point
• 7:05
  is
• 7:05
  now
• 7:06
  entering
• 7:06
  and
• 7:07
  attracting
• 7:07
  more
• 7:07
  attention
• 7:08
  from
• 7:08
  those,
• 7:09
  the
• 7:09
  aforementioned
• 7:09
  like
• 7:10
  Gen
• 7:10
  Z's.
• 7:10
  Right,
• 7:10
  which
• 7:11
  is
• 7:11
  not
• 7:11
  a
• 7:11
  space
• 7:12
  where
• 7:12
  Walmart
• 7:12
  traditionally
• 7:13
  attracts
• 7:13
  a
• 7:13
  lot
• 7:13
  of
• 7:14
  customers
• 7:14
  and
• 7:15
  really
• 7:15
  kind
• 7:15
  of
• 7:15
  people
• 7:16
  age
• 7:16
  into
• 7:16
  Walmart
• 7:17
  I
• 7:17
  guess
• 7:17
  is
• 7:17
  the
• 7:17
  way
• 7:17
  to
• 7:17
  put
• 7:17
  it.
• 7:18
  So
• 7:18
  if
• 7:18
  they
• 7:18
  can
• 7:19
  attract
• 7:19
  those
• 7:19
  earlier,
• 7:20
  obviously
• 7:20
  you
• 7:20
  get
• 7:20
  More
• 7:21
  sales
• 7:21
  over
• 7:21
  the
• 7:21
  life
• 7:22
  cycle
• 7:22
  of
• 7:22
  that
• 7:22
  person.
• 7:23
  And
• 7:23
  I
• 7:23
  think
• 7:23
  it's,
• 7:24
  it's
• 7:24
  just
• 7:24
  very
• 7:25
  like
• 7:25
  it,
• 7:25
  it's
• 7:25
  low
• 7:26
  risk,
• 7:26
  it's
• 7:26
  high
• 7:27
  rewards
• 7:28
  and
• 7:28
  also
• 7:29
  it
• 7:29
  generates
• 7:29
  some
• 7:29
  clicks
• 7:30
  at
• 7:30
  this
• 7:30
  moment,
• 7:30
  right?
• 7:30
  It's
• 7:31
  like,
• 7:31
  oh,
• 7:31
  Walmart
• 7:31
  are
• 7:31
  selling
• 7:32
  Fendy.
• 7:32
  What?
• 7:32
  Like
• 7:32
  it's
• 7:33
  very
• 7:33
  easy
• 7:33
  marketing
• 7:34
  play
• 7:34
  at
• 7:35
  this
• 7:35
  moment
• 7:35
  for
• 7:36
  kind
• 7:36
  of
• 7:36
  not
• 7:36
  a
• 7:37
  lot
• 7:37
  of
• 7:37
  downside.
• 7:37
  And
• 7:38
  it's
• 7:38
  just,
• 7:38
  for
• 7:38
  me,
• 7:39
  it's
• 7:39
  just
• 7:39
  so
• 7:39
  interesting
• 7:39
  to
• 7:40
  see
• 7:40
  all
• 7:40
  the
• 7:40
  different
• 7:41
  ways
• 7:41
  that
• 7:41
  Walmart
• 7:42
  are
• 7:42
  innovating.
• 7:43
  Like
• 7:43
  they're
• 7:43
  doing
• 7:44
  in
• 7:44
  like
• 7:44
  super
• 7:44
  like
• 7:45
  basic
• 7:45
  ways
• 7:45
  in
• 7:45
  grocery
• 7:46
  with
• 7:46
  private
• 7:46
  label,
• 7:47
  they're
• 7:47
  doing
• 7:47
  it
• 7:47
  in
• 7:47
  automation,
• 7:48
  they're
• 7:48
  doing
• 7:48
  it
• 7:48
  in
• 7:48
  high
• 7:48
  end
• 7:49
  luxury
• 7:49
  products.
• 7:50
  I
• 7:50
  don't
• 7:50
  think
• 7:50
  anybody
• 7:50
  is
• 7:50
  touching
• 7:51
  as
• 7:51
  many
• 7:51
  pieces
• 7:52
  as
• 7:52
  they
• 7:52
  are
• 7:52
  at
• 7:52
  this
• 7:53
  moment,
• 7:53
  which
• 7:53
  is
• 7:54
  interesting.
• 7:55
  I
• 7:55
  love
• 7:55
  that
• 7:56
  point,
• 7:56
  John.
• 7:56
  And
• 7:56
  I
• 7:56
  think
• 7:56
  you
• 7:57
  hit
• 7:57
  on
• 7:57
  too,
• 7:58
  the
• 7:58
  importance
• 7:58
  here
• 7:59
  of
• 8:00
  they're
• 8:00
  not
• 8:00
  just
• 8:01
  doing
• 8:01
  this
• 8:01
  partnership
• 8:01
  with
• 8:02
  Rebag.
• 8:02
  It's
• 8:02
  not
• 8:03
  just
• 8:03
  a
• 8:03
  design
• 8:03
  partnership
• 8:04
  and
• 8:04
  poof,
• 8:04
  it's
• 8:04
  gone.
• 8:05
  It's
• 8:05
  all
• 8:05
  of
• 8:06
  the
• 8:06
  things
• 8:06
  that
• 8:06
  they're
• 8:06
  doing
• 8:06
  around
• 8:07
  it,
• 8:07
  working
• 8:07
  it
• 8:08
  to
• 8:08
  be
• 8:08
  present
• 8:08
  at
• 8:08
  New
• 8:09
  York
• 8:09
  Fashion
• 8:09
  Week.
• 8:09
  Like
• 8:10
  they're
• 8:10
  really
• 8:10
  working
• 8:10
  to
• 8:11
  establish
• 8:11
  this
• 8:12
  audience
• 8:13
  and
• 8:13
  build
• 8:13
  this
• 8:14
  audience,
• 8:14
  you
• 8:14
  know,
• 8:15
  365
• 8:16
  days
• 8:16
  a
• 8:16
  year.
• 8:16
  But
• 8:16
  Chris,
• 8:17
  I'll
• 8:17
  let
• 8:17
  you
• 8:17
  close
• 8:17
  it
• 8:18
  out,
• 8:18
  give
• 8:18
  us
• 8:18
  your
• 8:18
  grade
• 8:19
  and
• 8:19
  then
• 8:19
  explain
• 8:20
  why.
• 8:20
  Yeah,
• 8:21
  or
• 8:21
  the
• 8:21
  Walmart
• 8:22
  rebrand
• 8:22
  overall
• 8:22
  that
• 8:22
  they
• 8:23
  just
• 8:23
  announced
• 8:23
  a
• 8:23
  couple
• 8:23
  weeks
• 8:24
  ago
• 8:24
  too.
• 8:24
  Right.
• 8:24
  And
• 8:25
  you
• 8:25
  know,
• 8:25
  I
• 8:25
  think
• 8:25
  the
• 8:25
  other
• 8:26
  point
• 8:26
  I
• 8:26
  make
• 8:26
  too,
• 8:26
  John,
• 8:27
  like
• 8:27
  before
• 8:28
  I
• 8:28
  get
• 8:28
  my
• 8:28
  grade
• 8:28
  is
• 8:28
  like,
• 8:29
  I
• 8:29
  think
• 8:29
  it
• 8:29
  potentially
• 8:30
  democratizes
• 8:31
  resale
• 8:31
  too
• 8:31
  because
• 8:32
  it
• 8:32
  potentially
• 8:32
  actually
• 8:32
  makes
• 8:33
  it
• 8:33
  available
• 8:33
  to
• 8:33
  all
• 8:34
  those
• 8:34
  older
• 8:34
  generations
• 8:35
  in
• 8:35
  a
• 8:35
  way
• 8:35
  that
• 8:35
  they
• 8:35
  were
• 8:36
  not
• 8:36
  able
• 8:36
  to,
• 8:36
  you
• 8:36
  know,
• 8:37
  view
• 8:37
  it
• 8:37
  or
• 8:37
  take
• 8:38
  part
• 8:38
  in
• 8:38
  it
• 8:38
  before
• 8:38
  too.
• 8:39
  But
• 8:39
  I'm,
• 8:40
  I'm,
• 8:40
  I'm
• 8:40
  Spinal
• 8:41
  Tap
• 8:41
  on
• 8:41
  this
• 8:41
  one.
• 8:41
  I'm
• 8:41
  dialed
• 8:42
  up
• 8:42
  to
• 8:42
  11
• 8:42
  on
• 8:43
  this.
• 8:43
  I
• 8:43
  mean,
• 8:43
  I
• 8:44
  think.
• 8:44
  And
• 8:44
  the
• 8:45
  reason
• 8:45
  I
• 8:45
  say
• 8:45
  that
• 8:45
  is
• 8:45
  because
• 8:46
  I
• 8:46
  did
• 8:46
  something
• 8:47
  yesterday
• 8:47
  that
• 8:48
  I
• 8:48
  never
• 8:48
  in
• 8:48
  my
• 8:49
  life
• 8:49
  thought
• 8:49
  I
• 8:49
  would
• 8:50
  be
• 8:50
  able
• 8:50
  to
• 8:50
  do.
• 8:51
  I'm
• 8:51
  serious
• 8:51
  when
• 8:52
  I
• 8:52
  say
• 8:52
  that,
• 8:52
  like
• 8:52
  I
• 8:52
  typed
• 8:53
  Fendi
• 8:53
  into
• 8:54
  the
• 8:54
  search
• 8:54
  bar
• 8:55
  and
• 8:55
  I
• 8:55
  got
• 8:55
  25
• 8:56
  pages
• 8:57
  of
• 8:57
  results.
• 8:58
  That's
• 8:58
  insane.
• 8:59
  I
• 8:59
  never
• 8:59
  would
• 8:59
  have
• 8:59
  expected
• 9:00
  to
• 9:00
  do
• 9:00
  that.
• 9:01
  And
• 9:01
  the,
• 9:02
  the
• 9:02
  only,
• 9:02
  and
• 9:02
  the,
• 9:03
  here's
• 9:03
  the
• 9:03
  cool
• 9:03
  thing
• 9:03
  about
• 9:04
  this.
• 9:04
  To
• 9:04
  me,
• 9:05
  put
• 9:05
  my
• 9:05
  merchandising
• 9:06
  hat
• 9:06
  on.
• 9:06
  The
• 9:06
  only
• 9:07
  Walmart
• 9:07
  customers
• 9:08
  that
• 9:08
  will
• 9:08
  have
• 9:08
  this
• 9:09
  experience
• 9:09
  are
• 9:10
  those
• 9:10
  that
• 9:10
  are
• 9:10
  searching
• 9:11
  for
• 9:11
  it,
• 9:12
  those
• 9:12
  that
• 9:12
  want
• 9:13
  it.
• 9:13
  It's
• 9:14
  the
• 9:14
  perfect
• 9:14
  example
• 9:15
  of
• 9:15
  extending
• 9:15
  your
• 9:16
  reach
• 9:16
  digitally
• 9:16
  without
• 9:17
  alienating
• 9:17
  your
• 9:18
  customer
• 9:18
  base
• 9:19
  or
• 9:19
  your
• 9:19
  business
• 9:19
  model
• 9:20
  because
• 9:20
  you
• 9:20
  don't
• 9:21
  have
• 9:21
  to
• 9:21
  dedicate
• 9:21
  your
• 9:22
  space
• 9:22
  in
• 9:22
  the
• 9:22
  store
• 9:23
  to
• 9:23
  slow
• 9:23
  turning
• 9:24
  high
• 9:24
  priced
• 9:24
  items
• 9:24
  that
• 9:25
  could
• 9:25
  be
• 9:25
  too
• 9:25
  unaffordable
• 9:26
  for
• 9:26
  those
• 9:26
  people
• 9:27
  that
• 9:27
  can't
• 9:27
  afford
• 9:27
  them.
• 9:28
  But
• 9:28
  this
• 9:28
  gives
• 9:28
  you
• 9:29
  that
• 9:29
  customer
• 9:29
  base.
• 9:30
  So
• 9:31
  I
• 9:31
  think
• 9:31
  it's
• 9:31
  just
• 9:31
  a
• 9:31
  masterclass
• 9:32
  on
• 9:32
  digital
• 9:33
  retailing.
• 9:33
  And
• 9:34
  try,
• 9:34
  I
• 9:34
  mean,
• 9:35
  here's
• 9:35
  the
• 9:35
  other
• 9:35
  thing.
• 9:35
  And
• 9:35
  because
• 9:36
  I
• 9:36
  took
• 9:36
  a
• 9:36
  page
• 9:37
  from
• 9:37
  you
• 9:37
  on
• 9:37
  this
• 9:37
  one,
• 9:38
  try
• 9:38
  searching
• 9:38
  for
• 9:38
  Fendi
• 9:39
  at
• 9:39
  Target
• 9:40
  and
• 9:40
  let
• 9:40
  me
• 9:40
  know
• 9:41
  what
• 9:41
  you
• 9:41
  find.
• 9:42
  My
• 9:42
  hunches,
• 9:43
  it's
• 9:43
  going
• 9:43
  to
• 9:43
  rhyme
• 9:43
  with
• 9:44
  a
• 9:44
  big
• 9:44
  fat
• 9:44
  donut
• 9:45
  that,
• 9:45
  that's
• 9:45
  what's
• 9:46
  there.
• 9:46
  There's,
• 9:46
  there's
• 9:47
  nothing
• 9:47
  there.
• 9:48
  And
• 9:48
  so
• 9:48
  Walmart's
• 9:49
  killing
• 9:49
  it
• 9:50
  on
• 9:50
  every
• 9:50
  angle.
• 9:50
  And
• 9:51
  to
• 9:51
  John,
• 9:51
  to
• 9:51
  your
• 9:51
  point,
• 9:52
  the
• 9:52
  scale
• 9:52
  at
• 9:52
  which
• 9:53
  they're
• 9:53
  doing
• 9:53
  this
• 9:53
  too
• 9:54
  is
• 9:54
  just
• 9:54
  so
• 9:55
  impressive.
• 9:56
  Yeah,
• 9:56
  it's
• 9:57
  coming
• 9:57
  from
• 9:57
  every
• 9:57
  department
• 9:58
  out
• 9:58
  of
• 9:58
  that
• 9:58
  retailer
• 9:59
  right
• 9:59
  now.