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Avatars And Best Buyers - Interview With Drake Nightenhelser
We start a conversation with Drake Nightenhelser to offer timeless advice about avatars and best buyers and their role in an ideal business. Every business has a niche of ideal customers and does best when those are the ones it serves. However, we can get side-tracked by a desire to increase revenue without fully considering the consequences.
Avatars And Best Buyers
There are several names for the process of defining who our target market is. That often is limited to avatars and best buyers or a similar name. However, we must look further out than these ideal customers to land them. Our net…
The skinny
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