Latest / Mind Your Business With Sara & Helen
Points Win Prizes! How Loyalty Schemes Make Your Business Serious Cash
Mic drop: since Helen and Matt introduced a loyalty scheme to their business, all the usual sales metrics are off the charts. She and Sara share their considerable expertise on making the most of your existing customers by incentivising them to shop with you. Get it right, and it's a proper win / win; both you and your regulars go home very happy.
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The skinny
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