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Latest / Freelance Careers with Fexingo: Independent Work, Consulting, and Self-Employment

How to Build Resilient Pricing as a Freelancer

Episode 23 of Freelance Careers with Fexingo dives into a problem almost every freelancer faces: setting prices that don't crumble under pressure. Lucas and Luna unpack a real case—a Seattle-based brand strategist who lost $15,000 in one year because she underpriced her retainers. They walk through the specific mistake: anchoring to what clients wanted to pay instead of her own cost-plus-value model. Then they explore a framework called 'three-tier pricing'—a system where you offer three versions of a service at different price points, which forces you to stop selling by the…

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