Live From Shoptalk | Target CMO Lisa Roath On Transforming Loyalty With Target Circle 360

Omni Talk Retail · Mar 20, 2024 · 10m

In this exclusive interview from Shoptalk 2024, from the Meta podcast studio,, Lisa Roath, Chief Marketing Officer at Target, shares insights on her impressive 18-year career journey, spanning merchandising, operations, pricing, and promotions. Roath discusses Target's latest initiative, Target Circle 360, and how it's revolutionizing the company's loyalty program.

Discover how Target Circle, the company's free loyalty program, now offers personalized deals, rewards, and automatic savings at checkout, eliminating friction for guests. Learn about the Target Circle Card (formerly RedCard)…