Digital Accessibility: A Revenue Decision, Not a Technical One with Richard Gauder
Digital accessibility means building a website that works for everyone—people with disabilities, seniors, and increasingly, AI. When a site is well-structured, easy to navigate, and free of technical barriers, it builds trust and removes friction that prevents people from buying. Accessibility isn’t just a compliance or “nice-to-have” issue; it directly impacts revenue because customers can’t convert if they can’t use your site. As AI becomes a primary way people find experts, accessible, clearly organized websites are the ones AI understands, trusts, and recommends—making accessibility a…
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