Latest / The Scene Projects / Gayle Goodman Lynch: From Welding to Podcasting and Cultivating Independent Media Success

Transcript

Gayle Goodman Lynch: From Welding to Podcasting and Cultivating Independent Media Success · The Scene Projects

• 0:02
  Welcome into a very exciting episode of the scene.
• 0:04
  I am your host, Starts.
• 0:05
  And with me today, the host of the choice wisdom podcast, Gail Goodman Lynch.
• 0:10
  Welcome to the show, Gail.
• 0:11
  Well, thanks so much for having me, Bubba.
• 0:13
  I'm really excited to do this with you today.
• 0:15
  I am completely honored.
• 0:17
  Before we get too far into our conversation because I feel like we could go in a million
• 0:21
  different directions, why don't you go ahead and tell us a a little bit about, who you are
• 0:27
  and what you do?
• 0:28
  Okay.
• 0:29
  So I am a business life coach, which means I help people install systems and processes in
• 0:36
  their business to help that run better so that they can have a life that is peaceful.
• 0:41
  So my main focus is to help other people make more money while achieving greater peace.
• 0:47
  I love that work because it lights me up and it also helps me, you know, help other people in
• 0:54
  the way I wish I had been helped when I started my first business about seventeen years ago.
• 1:00
  I'm also, as you mentioned, the host of the Choice Wisdom Podcast.
• 1:03
  I started that about a year and a half ago.
• 1:05
  It's in season two.
• 1:07
  And Choice Wisdom is all about interviewing people with inspirational stories who have made
• 1:12
  a specific choice in their lives that is now creating the life that they want.
• 1:16
  And I've interviewed a number of really interesting people with interesting stories,
• 1:21
  and that also fills my cup.
• 1:23
  I just love having those conversations like you.
• 1:26
  You were talking about it.
• 1:26
  It's all about the conversation.
• 1:28
  Well, and I always say that, you know, I know that podcasts are changing the world.
• 1:33
  And with each episode, you alluded to it, off camera is that we grow a little bit.
• 1:39
  We grow a little bit as hosts.
• 1:40
  We grow a little bit as people.
• 1:42
  And I say if it changes one life per episode and that life is mine, well, then we're
• 1:48
  winning.
• 1:50
  Right?
• 1:50
  Exactly.
• 1:51
  And, you know, more than likely, it's changed more than one at least because it it impacts
• 1:56
  the person you're interviewing.
• 1:58
  And I I don't know if this has been your experience in podcasting, but it's like my
• 2:01
  podcast, community grows every single time I do an episode because I'm promoting it.
• 2:06
  I'm interviewing a specific individual, and they're, like, sending that out to their
• 2:11
  networks.
• 2:12
  You know?
• 2:12
  And then people start to fall down the rabbit hole of, oh, this is an interesting podcast.
• 2:16
  I wanna hear more.
• 2:17
  So I see a lift in all of my episodes once I interview a new person.
• 2:21
  So I think that's wonderful.
• 2:23
  And that's exactly why, as a podcast fan, I kind of understood that.
• 2:28
  When I set out to do and start the scene projects, I knew immediately that it was a
• 2:33
  network.
• 2:34
  Right?
• 2:34
  There were shows within the show, and then I was like, okay.
• 2:38
  Well, how can we involve other people and bring them in?
• 2:41
  So that's really what, this year will be about now that we've kind of established ourselves,
• 2:46
  as well, we just won an award for content creator of the year this last weekend.
• 2:51
  Well, congrats.
• 2:52
  That's
• 2:53
  big.
• 2:54
  Thank you.
• 2:54
  Well, we dug in.
• 2:56
  Our our project and and as you had kinda spoken about that, we mostly do musicians, artists
• 3:01
  that's branched into a lot more podcasters as of late, but I fell into a community called the
• 3:07
  Midwest Country Music Organization.
• 3:09
  They're kind of centered out here.
• 3:11
  I live in South Dakota.
• 3:12
  They're based in Minnesota.
• 3:13
  Lot of members in Iowa and around me.
• 3:16
  And I was relatively new to this side of the state.
• 3:18
  I grew up in South Dakota, but I grew up five hours west of where I live now.
• 3:23
  And a lot of my music friends were out there, so I was looking for any kind of community to
• 3:27
  tap into.
• 3:28
  Not that, you know, South Dakota is just so small that there's while there is, you know,
• 3:33
  plenty of musicians around, it's not necessarily networked very well.
• 3:38
  So found this organization, 300 members strong, all of them being or most at least being,
• 3:46
  independent artists.
• 3:47
  And I just saw the need for more coverage in the area and, committed myself to making, the
• 3:55
  scene projects, the Rolling Stone and MTV and eventually, hopefully, a little bit of Live
• 4:01
  Nation as well, when we can start to bring this together in more, live concerts.
• 4:06
  So we were awarded that through the Midwest Country Music Organization, and, it was kind of
• 4:12
  a shoo in, right, when half the people voting have been a guest on your show.
• 4:16
  You kinda know which way the vote's gonna go, but I don't think I
• 4:20
  think the trick, Bubba?
• 4:22
  Is that what we need to do?
• 4:23
  Okay.
• 4:24
  Well, it helps.
• 4:25
  Right?
• 4:25
  Find out who's voting and you schmooze where you can.
• 4:28
  Yeah.
• 4:29
  Right?
• 4:30
  Right.
• 4:30
  Get to that just one up.
• 4:33
  Yeah.
• 4:33
  That's
• 4:34
  great.
• 4:34
  And I I love, what what you're doing.
• 4:37
  The the coaching is such a a huge thing.
• 4:40
  Now as someone who didn't really grow up in the corporate world, a blue collar guy, I was a
• 4:46
  welder before I quit my job last year to be a podcaster, which is just crazy to to think that
• 4:53
  I left that $50,000 a year job to go be broke for a year.
• 4:58
  But, you know Yeah.
• 5:01
  Now a year later where I'm like, oh, man.
• 5:03
  Is it all worth it?
• 5:04
  You know, the award is nice.
• 5:06
  But, now that it's blossoming and we have a business, right, and we're setting up these
• 5:11
  communities, I realize how important the the coaching and the mentorship, aspect of the
• 5:19
  corporate world because that's where mostly you have it because those are people that can
• 5:22
  afford to pay a coach, but you don't want your work to be your whole life.
• 5:28
  Right?
• 5:29
  Heck no.
• 5:29
  Yeah.
• 5:30
  There's so many systems, out there now that for someone like me who didn't, you know, come up
• 5:36
  in that world, I'm learning a lot.
• 5:39
  Right?
• 5:39
  A CRM and all of these different things that can make your life so much easier.
• 5:45
  I've been doing everything the hard way for the last year, Gail.
• 5:47
  And without, you know, the community, we're both a member or at least we met in the c suite
• 5:52
  network world that I didn't know there was so much out there that could simplify my life.
• 6:00
  And, yes, some things cost money, but that money spent is going to help you make more
• 6:05
  money and get more of your time back to spend with your family or your hobbies if you have
• 6:11
  some and to do that.
• 6:13
  So can you tell us a little bit more about, the coaching business?
• 6:18
  Yeah.
• 6:18
  Sure.
• 6:18
  You know, it's funny how you touch on this idea.
• 6:20
  It's like you didn't go through corporate America.
• 6:22
  Right?
• 6:23
  So, okay, my whole career was the corporate America.
• 6:25
  I went to TCU.
• 6:27
  I got a degree in journalism, but always kinda had an eye toward getting a corporate job.
• 6:33
  Right?
• 6:33
  So, you know, synchronicity is a thing.
• 6:35
  I'm a big believer in it.
• 6:36
  I, you know, went from one introduction to another and wound up working for an amazing
• 6:41
  company with an amazing culture, and I got the opportunity to go through several different
• 6:46
  jobs.
• 6:46
  I think I had eight different job titles over an eleven year career with those guys and
• 6:50
  learned a ton about things like CRMs and stuff that you were just talking about.
• 6:55
  But when I went out on my own, even with my marketing knowledge, and I even went and got an
• 7:00
  MBA in marketing from the University of Dallas where I also taught for seven years in the MPA
• 7:06
  program.
• 7:08
  That was during while I was in my own business.
• 7:10
  But when I started my business, I realized probably about two, three years ago, it's like
• 7:14
  so many of the things that I would do in my own business, even with my knowledge, I was doing
• 7:19
  the hard way.
• 7:20
  Like, I was against myself more often than not.
• 7:26
  So I wound up getting certified last year in a methodology called Business Made Simple.
• 7:30
  It was founded by Don Miller, who wrote the book Story Brand, which a lot of marketing
• 7:35
  people are very familiar with.
• 7:36
  It's kind of a gold standard of how you brand and tell your story.
• 7:41
  And he has a system that helps people get out of their own way and simplify their business
• 7:46
  and install systems and processes that get you out of doing the day to day.
• 7:51
  Because what I do find, and I found this myself, I find this with other people that I
• 7:54
  coach, is that when you start a business, eventually it takes you over.
• 7:59
  And it sneaks up on you in the middle of the night and takes over everything.
• 8:03
  And all of a sudden you do nothing but work.
• 8:05
  And you think, wow, my business is supposed to be serving my life and not me giving my life to
• 8:14
  the business.
• 8:14
  I do help people zoom out and remember why is it you got in business to begin with and where
• 8:22
  are you trying to go with life.
• 8:23
  When people show up at your memorial service fifty years from now, what do you want them to
• 8:27
  say?
• 8:27
  And they can't say anything about you if you didn't actually live a life all that time.
• 8:31
  So no one ever wants to talk about the guy who worked all the time.
• 8:35
  Right?
• 8:36
  So yeah.
• 8:37
  And that's kind of the that's sort of the the in a nutshell.
• 8:40
  Right?
• 8:40
  It's like and I got there because I had other coaches that inspired me first.
• 8:45
  You know, I have a life coach, and I also have a business coach, and, you know, those people I
• 8:49
  kind of blended the two of those methodologies into my own coaching.
• 8:53
  And I think too, from a coaching perspective, when you when you engage with a coach, it's a
• 8:57
  relationship thing.
• 8:57
  Right?
• 8:58
  You wanna engage with that coach that's just a few steps ahead of you, not someone that's so
• 9:02
  great at what they do that they can't really relate anymore.
• 9:06
  I've been the wantrepreneur.
• 9:08
  Those are people I like to work with.
• 9:09
  I've been the small business at scaling.
• 9:11
  My husband and I own a separate business that it's a sign company, and we installed all these
• 9:16
  systems and processes in our sign company, and we were cash positive within seven months of
• 9:20
  opening the business in a manufacturing business, which is kind of, you know, a big
• 9:24
  deal.
• 9:24
  Pretty unheard of.
• 9:25
  Yeah.
• 9:26
  Yeah.
• 9:26
  Right?
• 9:26
  We're pretty excited about that.
• 9:28
  Now I'm not gonna say we've paid ourselves back yet by any means.
• 9:31
  You know, that may have been total breakeven, but, hey, we are really on on track to doing
• 9:35
  amazing things.
• 9:36
  And I credit the fact that we were willing to come together as a couple and build a business
• 9:43
  that has a long term vision and not just, hey.
• 9:46
  Let's go start a business.
• 9:49
  Right.
• 9:49
  And I kinda spoke about where when I started my podcast that it was always with a bigger
• 9:56
  vision.
• 9:57
  It was already I mean, from its inception, I had two or three show ideas.
• 10:01
  And being a fan of Andy Frisella and seeing how he had kind of organized, oh, well, they do
• 10:06
  three episodes a week or, you know, maybe more sometimes or less, that there was there was
• 10:12
  very specific shows within that.
• 10:15
  And it's like, oh, so your YouTube channel is really a network.
• 10:18
  Okay.
• 10:19
  Well, you're limited by YouTube with how much you can post, but you have to be everywhere all
• 10:25
  the time.
• 10:25
  And I have all these conversations.
• 10:27
  I mean, we can have 12 of these conversations a day, but I can't post them all.
• 10:32
  And it just became, okay.
• 10:34
  Well, then I need more channels.
• 10:36
  I need this channel, and I need this.
• 10:38
  And just my interest.
• 10:39
  You know, I love sports, but sports don't really I mean, while they do make blend over
• 10:43
  with music a little bit, at different points, it wasn't necessarily that all the music fans
• 10:48
  were gonna love all the sports content.
• 10:50
  So, you know, the Scene Project Sports Network is born.
• 10:55
  You we were doing this right as
• 10:57
  the network.
• 10:58
  Right.
• 10:58
  Well and that's what you know, when Elon Musk came out and said, we are the media, you know,
• 11:05
  last fall, it was just a light bulb to me where it was like, oh, that mainstream media, that
• 11:10
  model is gone.
• 11:12
  It is it is dissipating
• 11:14
  Yeah.
• 11:15
  Right in front of our eyes, and eventually all of that money is going to come away from it as
• 11:19
  well.
• 11:20
  So I wanted to have myself poised to kind of not take a large chunk of that, but to get my
• 11:25
  chunk of that pie.
• 11:27
  And that's what's happening is that instead of it being this, you know, massive pie and 10% of
• 11:33
  it was for the independent media people, now it might be flipped completely on its head where
• 11:38
  90% of that money is now going out into independent media sources, and you don't have a
• 11:44
  there is no mainstream anymore.
• 11:46
  Right?
• 11:46
  It it has reached the ocean, and it's just kind of what current you happen to be in.
• 11:52
  So we've aligned ourselves with several, you know, things that we're passionate about.
• 11:57
  I don't you know, I'm not in this to get famous.
• 12:00
  Right?
• 12:00
  I'm in this because I like having conversations.
• 12:03
  I like empowering other people to have conversations, and I like kind of shedding a
• 12:10
  spotlight on my creative friends, right, who are also business owners.
• 12:15
  These musicians, that's their business.
• 12:17
  So really, all of what I'm doing is just going around and spotlighting these creative business
• 12:23
  people that are out there operating in the world that for the most part, nobody else
• 12:28
  really wants to talk to because they look at them as their own spotlight.
• 12:32
  Right?
• 12:33
  Yep.
• 12:33
  They they are operating in their own world, and I'm more like, okay.
• 12:36
  Cool.
• 12:37
  You can have your world.
• 12:38
  I wanna be the universe that you take part in.
• 12:42
  Right?
• 12:42
  I want to I want to bring that.
• 12:45
  We wanna be the galaxy.
• 12:46
  Right?
• 12:46
  We want to be the larger I've always said that the Scene Project is kind of an umbrella.
• 12:50
  We wanna be an umbrella where creative people at all steps of the journey can kind of come
• 12:55
  underneath, can learn, and be empowered by other people and coaches and and all of it
• 13:01
  because I've seen that.
• 13:02
  I've seen in the last year what some of these communities have done for me, not just on the
• 13:07
  business side, but also on the personal growth side.
• 13:10
  It's it's led me to accepting this position as an authority and as a leader and looking to
• 13:16
  people that I'm not so far past them that I can't go, hey.
• 13:20
  This is how we did it.
• 13:22
  I don't know if it's perfect for you, but, you know, this is how we've done it.
• 13:27
  We've seen some success now.
• 13:29
  Right?
• 13:29
  We have this award.
• 13:32
  I don't know what it means out in the in the wider world, but, we've gotten this far from
• 13:38
  absolutely nothing in a year's time.
• 13:41
  If we can do this, then you can get somewhere at least.
• 13:44
  Maybe you don't sprint to the finish line like we did, to get around that first lap and to go,
• 13:51
  okay.
• 13:51
  Well, now we have all the things.
• 13:53
  Maybe you're just trying to get that easy podcast started or or just a business.
• 13:57
  Right?
• 13:57
  A simple business plan.
• 13:59
  And I always say get off the sidelines and into the game, and I think there's such a huge fear
• 14:04
  of starting anything.
• 14:07
  Yeah.
• 14:07
  I 100% agree with that.
• 14:09
  When I started my podcast, I had been talking about it for, like, five years.
• 14:14
  I mean, no joke.
• 14:15
  It literally came up over wine with some girlfriends of mine.
• 14:18
  And I said, you know, I think I'm gonna start this podcast, and it's gonna be all about, you
• 14:22
  know, the stuff that we Gen X women deal with.
• 14:24
  Right?
• 14:24
  You know, we've got the young kids still growing up, and we got the aging parents.
• 14:28
  And, you know, maybe I'll call it the panini, you know, podcast or something.
• 14:32
  You know?
• 14:32
  So I feel like I'm not just the sandwich.
• 14:34
  I'm a panini.
• 14:35
  I'm getting squished.
• 14:36
  And, you know, we laughed about it.
• 14:38
  And then COVID happened, and then all this other stuff happened.
• 14:40
  And finally, I was talking to my life coach, and she said, you keep bringing up this
• 14:44
  podcast, and my challenge to you is just go do it.
• 14:48
  You know?
• 14:48
  Because I would get all up in my head, and I would want it to be perfect, and I would want
• 14:52
  it to be, like, you know, ideal.
• 14:54
  So I said, alright.
• 14:55
  I'm gonna make this easy on myself.
• 14:57
  I'm gonna start this podcast, and I made it a news magazine format.
• 15:00
  So I would interview three people, and I it was like I love It's American Life on NPR, so it's
• 15:06
  one of my favorite podcasts or or my favorite media shows.
• 15:09
  So I thought, I'm gonna do something like that, and then I'm gonna publish it every other
• 15:12
  month.
• 15:13
  I'm not even gonna do every week because people are like, oh, you're be podcasting every week?
• 15:17
  I'm like, no.
• 15:18
  I think my head would explode, so I'm gonna do it every other month.
• 15:20
  Well, now I've gone to monthly, and I've gone to a different format in season two.
• 15:24
  It's really all about leveling up.
• 15:25
  So sometimes I interview one person, and sometimes I interview two people, and sometimes
• 15:29
  it's a panel, whatever.
• 15:31
  So I I love doing it that way because it gives me the ultimate freedom to decide what the heck
• 15:37
  it is I wanna do, and it still holds me accountable.
• 15:40
  So my idea is that I drop a new podcast every three to four weeks.
• 15:43
  I give myself a little buffer there, and I keep going.
• 15:46
  But it's funny.
• 15:47
  I get so many people that want to be interviewed now that I'm really now kind of
• 15:51
  having that conversation with myself.
• 15:53
  It's like, maybe I need to go to biweekly.
• 15:55
  I don't know if it maybe it will be weekly one day, but it starts somewhere to the point that
• 15:58
  you're just making.
• 15:59
  Right?
• 15:59
  It's like, do what you think you can do with the time that you've got, energy that you've
• 16:04
  got, and just start, and stay consistent.
• 16:07
  Because I did notice, like, COVID, did you notice how many people started a podcast?
• 16:11
  Like, there is a bazillion of them that started in, like, 2020, and then they were gone within
• 16:16
  six to eight months.
• 16:17
  I'll stumble across them on Spotify or whatever, and I'm like, Oh, wow.
• 16:21
  That was a really great podcast.
• 16:23
  But it had eight episodes, then poof, it's gone.
• 16:26
  Stick with it.
• 16:27
  I love that you're doing it.
• 16:28
  Went back to work, and now they've no time for it.
• 16:31
  It's like, okay, if you're going to do it, just promise yourself you're going to be consistent.
• 16:35
  Because like you're talking about, Bubba, these are conversations.
• 16:39
  Whoever needs to hear it is going to hear it.
• 16:41
  And maybe you might touch one person's life with a message that they needed to hear in that
• 16:46
  moment, and that's where they level up.
• 16:47
  And that's why my whole season two is about leveling up.
• 16:50
  That's all it really is.
• 16:51
  Show up.
• 16:54
  No.
• 16:54
  And I've built a, I've built my entire network off of this podcast.
• 17:00
  Everyone that I'm working with now has been a guest on the show.
• 17:05
  Well, there you go.
• 17:05
  Through this this thing.
• 17:08
  I live in the middle of the cornfields in South Dakota.
• 17:10
  Like, there's nobody out here.
• 17:13
  You know?
• 17:13
  So I needed I needed the show, and I needed the podcast to be that connection for me and that
• 17:20
  easy that easy point of entry.
• 17:23
  So and I'm happy to be here now where, you know, not that it it's paid off yet, but we we
• 17:30
  have accomplished kind of that first step.
• 17:32
  Are we worthy of being out here in this media world?
• 17:37
  And now we have an affirmative.
• 17:39
  Right?
• 17:39
  Yes.
• 17:39
  Right.
• 17:40
  Not only are worthy, but you can be the top in your, you know, in your small community for
• 17:45
  that.
• 17:45
  Now let's take that out wider and, to be to take over more of the Midwest, and we've
• 17:51
  developed the Midwest Podcasting Network and, organization to support other podcasters on
• 17:57
  their journey.
• 17:57
  The Midwest Original Music Organization is a new organization because while I love my
• 18:02
  Midwest CMO, not everyone I know is into country music.
• 18:06
  Right?
• 18:06
  Or or falls under that label.
• 18:08
  So I kinda wanted something with a little broader scope and a little bit more in the
• 18:12
  education.
• 18:13
  The Midwest Country Music Organization has a beautiful award show.
• 18:16
  They get you on the radio airplay with their group of radio stations, but it lacks a little
• 18:21
  bit in the education factor.
• 18:23
  And instead of trying to hone into something that was established and change it from there,
• 18:28
  I'll just go start my own thing.
• 18:29
  Like, it's cool.
• 18:30
  I'll just go I'll just do my own thing.
• 18:32
  Right?
• 18:32
  Mean Sometimes that's the best way to do it.
• 18:34
  Right?
• 18:34
  Well, it gives me the creative freedom to do it my way and to not have to worry about an
• 18:40
  existing board of people that I'm trying to convince of my ideas, I'll just go do it.
• 18:44
  And if it succeeds, it succeeds because of me.
• 18:47
  And if it fails, it fails because of me as well.
• 18:49
  And I'm perfectly fine taking on that responsibility.
• 18:53
  Gail, we only have a few minutes left here today.
• 18:56
  I've appreciated ever every second that you've given us here.
• 18:58
  Why don't you go ahead and plug, all the things that you want to before I let you go?
• 19:03
  And I hope one day I can return the favor and come be a guest on Choice Wisdom.
• 19:07
  I would love that.
• 19:09
  Yes.
• 19:09
  So I would love it.
• 19:10
  I in in the spirit of networking and podcast sharing, my podcast is Choice Wisdom.
• 19:17
  It is on Apple, podcast.
• 19:20
  It's on Spotify.
• 19:21
  It's on Audible, and it's on Amazon Music.
• 19:24
  Not on YouTube yet, so I have kind of a funny story that I am my backstory is I used to do
• 19:30
  radio, and that's why podcasting seems so appealing to me.
• 19:34
  Right?
• 19:34
  So for but for me, radio is radio.
• 19:37
  Like, it's audible only, and, you know, the whole YouTube thing is not something I've I've
• 19:42
  gone down that road at all.
• 19:44
  But maybe one day, I'll inspire myself.
• 19:46
  I'll level up next year maybe and go to video.
• 19:48
  But, so it's a it is on all those channels where you can go to choicewisdompodcast.com.
• 19:54
  And I also publish a weekly newsletter called practically grounded.
• 19:58
  So kinda going back to the conversation we just had about, you know, just get out there and do
• 20:02
  it.
• 20:02
  Take grounded action.
• 20:04
  Do the thing you need to do and stick with it.
• 20:07
  That is what that, newsletter is all about.
• 20:09
  So it comes in your inbox every Friday morning at 6AM, and it is a less than three minute
• 20:14
  read.
• 20:15
  And the idea is to get you kind of motivated and going before the weekend and the week ahead
• 20:19
  to take grounded action.
• 20:22
  Awesome.
• 20:23
  Well, Gail, thank you so much for being part of the scene, and I look forward to coming on
• 20:27
  Choice Wisdom with you soon.
• 20:28
  I appreciate that.
• 20:29
  Thanks so much.