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Bourbon Festival Blueprint With KBF President Randy Prasse
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We talk with Randy Prasse about why the Kentucky Bourbon Festival keeps selling out faster and how the team protects the general admission experience while still offering real VIP comfort. We get into the unglamorous details that make the weekend work, from gate flow and bottle lines to add-ons, education, and what is new for this year.
• tickets selling out and what the “sold out” numbers really mean
• why KBF prioritises GA first and keeps VIP co-mingling
• how COVID shaped the fenced footprint and current festival model
• distilleries upgrading tents, decor, and…
The skinny
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