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#522 - 15 Prime Day & AI Strategies to Maximize Amazon Sales – Part 2

Part 2 of this Prime Day series uncovers the AI, Rufus, retargeting, inventory, and deal strategies Amazon sellers may be overlooking before the big event.

In part 2 of this two-part Prime Day strategy series, Shivali Patel and Carrie Miller bring together another lineup of Amazon, advertising, AI, logistics, and e-commerce experts to share what sellers should be doing before, during, and after major shopping events like Amazon Prime Day. This episode goes beyond basic discounting and looks at the bigger picture: retargeting high-intent shoppers, optimizing listings for both A9 and Rufus…

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