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The Communication Crisis Killing Local Businesses
The biggest threat to home service businesses in 2026 isn’t competition. It’s communication.
Consumers have evolved. Technology has evolved. But most service-based businesses are stuck in outdated communication patterns that are silently killing revenue, trust, and customer retention.
In this episode of Humans of Growth, Aly Hathcock sits down with Lucas Wilson — CEO of Signpost, a customer communication platform serving thousands of contractors, trades, and home service professionals. Together, they unpack the widening gap between what business owners think customers want… and what customers…
The skinny
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