Latest / Tech Leadership with Fexingo: Engineering Managers, CTOs, and Technical Leadership Conversations
How a CTO Uses Wardley Mapping for Competitive Strategy
In this episode, Lucas and Luna explore how a CTO at a mid-market SaaS company used Wardley Mapping to identify a strategic pivot against a looming competitive threat. They walk through a concrete example: a logistics startup whose CTO mapped their value chain, spotted a commoditizing component, and shifted investment to a higher-order capability before the market shifted. Lucas explains the map's core elements—value chain, evolution axis, and anchor—and why most teams misuse it as a diagramming exercise rather than a strategic conversation. Luna pushes back on the time investment and asks…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.